News
Sinners
Erik Gruenwedel
July 7, 2025
Warner Bros. Pictures’ period horror film Sinners appears to be a hit with streamers on Max and HBO. The Michael B. Jordan starrer generated 1.4 million U.S. households on both platforms during the first 72 hours following the July 4 release on Max, and July 5 on HBO, according to research firm Samba TV. Viewership was boosted by an airing on HBO.
By comparison, 182,000 households rented/bought the movie during the same period following the movie’s June 3 digital retail release. Black households over-indexed by 46%.
The movie generated $365 million at the global box office, including $278 million domestically.
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