Welcome to Media Play News’ second annual feature spotlighting the groundbreaking ways artificial intelligence and machine learning are reshaping the digital entertainment landscape. This year’s featured products and technologies cover everything from revolutionizing content creation, supply chain logistics and content discovery, to marketing that content and dubbing it for localization.

The top 20 selections were chosen by our editorial team, who carefully reviewed nominations submitted by our readers and then did hours of additional research to make sure we were spotlighting only the true standouts.

And then we asked ChatGPT to rank them — countdown style.

AI is clearly on the march, but consumers are wary.

In a Looper Insights study of 1,200 U.S. consumers and 48 streaming executives that was conducted Oct. 6-20, 56.8% of streaming executives said systematic AI training is already underway in their companies.

While executives rank AI-driven content creation (scripts, visuals, editing, localization) as the No. 1 most disruptive application of AI, seeing AI as a creative engine, audiences are divided on the concept, fearing a loss of authenticity compared with human storytelling. Only 22.8% of consumers see AI-created content as exciting, while 25.4% are skeptical and 24.5% are outright opposed.

Meanwhile, 38.3% of executives say AI assistants and interactive AI-driven storytelling have very high potential for the future of streaming, while consumers are, again, split. Only 27.1% of consumers in the survey said they would regularly use an AI assistant, and only 29.1% said they are excited about AI-driven interactive stories. A sizable portion would prefer no AI involvement at all.

Despite consumer concerns, the industry believes AI’s benefits outweigh the risks, with 42.7% of executives in the survey saying AI’s upsides (efficiency, cost reduction, personalization) outweigh the downsides, and only 13.8% believing the risks (job displacement, bias, loss of creative authenticity) outweigh the benefits.

While consumers may be hesitant, the industry is embracing AI as a key tool in the future of the entertainment industry. Here are the 20 initiatives from 2025 that our editors believe play the most significant role in pushing the industry into that future.

READ ALSO: AI’s Second Act

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20. Chillfree TV —DotstudioPro

DotstudioPro this year launched Chillfree TV, what it bills as the world’s first AI-built OTT platform supporting 24/7 live FAST and AVOD content featuring more than 7,500 hours of content. The company also merged with independent supplier BayView Entertainment to add content.

Available cross-platform on iOS/Android, Roku, Apple TV and Fire TV, with Samsung, Vizio and LG launching shortly, Chillfree TV is a free ad-supported streaming service featuring classic and independent films across all genres, contemporary TV series, a 4K movie collection and more — built entirely by AI using tools such as Manus, Claude 4.0 and Cursor, and powered by dotstudioPRO’s API-first infrastructure.

What makes Chillfree TV unique is not just the way it was built but how the content was curated, according to the company. The platform’s launch slate draws from titles that have demonstrated strong monetization and engagement metrics across dotstudioPRO’s extensive third-party AVOD, TVOD and FAST distribution network. The platform features 24/7 live FAST channels with an AI-optimized program guide and personalized discovery through smart AI search and recommendations.

In addition, through the strategic merger with BayView, Chillfree TV has added more than 3,500 hours of content such as the genre film Skinamarink, and legacy releases Robot Monster and The Endless Summer. The catalog allows dotstudioPRO to scale faster into AVOD, TVOD and FAST.

Our editors say: An ambitious AI-built OTT service, but its impact depends on long-term traction in a competitive FAST/AVOD landscape, as well as its content lineup.

19. Roku Voice Assistant Upgrade

Roku in October updated its voice assistant with AI features that can answer questions about movies, shows and actors, as well as help consumers find something to watch next.

Now, instead of just following simple commands, Roku says its voice assistant can respond to questions such as “How scary is The Shining?” or “What kind of fish is Nemo?” or “What’s Barbie about?”

Roku Voice will display a text response on your screen, while also offering links to shows or movies relevant to the query.

Viewers can ask Roku Voice questions about movies, shows and actors, and see the answers on their TV. Viewers can also ask follow-up questions, and Roku Voice will keep up with the conversation, responding directly on the screen.

Our editors say: A useful enhancement to voice search, yet largely incremental in a space already crowded with similar assistants.

18. Home Page — Samsung TV Plus

Samsung TV Plus, the consumer electronics giant’s FAST service, in August unveiled an upgraded user home page with enhanced interface, navigation and AI-driven personalization, among other features. The upgrade aims to enable less scrolling and easier discovery of content for Samsung TV owners.

“With AI at the core and a bold new look, this is our smartest and most visually stunning update yet,” Salek Brodsky, SVP and global head of Samsung TV Plus, said at the time.

The key new features include a new design and interface simplifying navigation, with metadata and enhanced imager, and a personalized home screen based on personal viewing habits to bring the most-relevant channels, shows and genres to the forefront. The page now allows easier transition from linear programming to on-demand content, in addition to improved discovery for live content such as sports and breaking news. Samsung TV Plus carries more than 3,500 ad-supported linear channels in 30 countries, and is accessible on more than 630 million active devices.

The platform is the exclusive home of “Conan O’Brien TV” and “Letterman TV,” among other channels available worldwide. Samsung TV Plus is available on Samsung TVs, Galaxy devices, Samsung Smart Monitor and Family Hub.

Our editors say: An interface redesign with improved personalization that benefits users, but doesn’t fundamentally reshape content distribution or creation.

17. kAI — Kaleidescape

Movie platform maker Kaleidescape in August announced an AI-powered discovery feature, kAI, now available on the Web version of the Kaleidescape Movie Store. The new feature enhances the way movie enthusiasts find and explore movies, music concerts and television shows, making the discovery process smarter, more intuitive and personalized, according to the company.

“kAI represents our commitment to transforming movie discovery through cutting-edge AI technology,” Tayloe Stansbury, chairman and CEO of Kaleidescape, said at the time. “Kaleidescape continues to pioneer the future of premium home entertainment, and kAI marks a significant step forward in delivering smarter, more-engaging experiences.”

With the addition of kAI, Kaleidescape customers can harness the power of generative AI to find exactly what they’re looking for, when logged into the movie store and using the feature with natural-language prompts. For instance, a user can simply type “What’s the movie where the guy falls in love with the machine?” to get tailored results, or refine their search with more-detailed questions such as “Are there any that are set in space?” and “Are any of these appropriate for teens?” to find the perfect movie, according to the company. This new feature builds on Kaleidescape’s discovery features, which include its on-screen cover art shuffle that uses proprietary algorithms to bring similar movies together.

Our editors say: A strong natural-language discovery tool for a premium niche audience, but too limited in adoption to shift broader industry workflows.

16. Agentiv — LG Ad Solutions

LG Ad Solutions, a global provider of connected-TV advertising technology, in October unveiled Agentiv, an artificial intelligence platform developed to support the company’s suite of internal and external agents that enhance operational and data-driven efficiencies.

Agentiv is part of LG Ad Solutions’ broader efforts to incorporate AI tools into its advertising technology framework to improve workflow automation, collaboration and data accessibility. Currently, more than 20 intelligent agents operate within Agentiv, supporting various operational workflows. Internal applications include a media planning agent that produces feasibility reports based on campaign inputs, and a creative review agent that assists in managing ad-approval processes.

The initial phase includes a data collaboration agent that enables participating brands to combine their customer data with LG Ad Solutions’ insights in a privacy-compliant environment designed to inform audience identification and campaign evaluation.

Key features of Agentiv include:

• Natural Language Query: Allows users to access campaign data through conversational interactions.
• Persona-Based Permissions: Provides tiered access so advertisers, agencies, and partners can view relevant data securely.
• Clean Room Integration: Supports privacy-focused data collaboration for shared insights.
• Optimization Support: Enables data-driven assessment of campaign performance for timely adjustments.

 

Our editors say: Improves internal ad-tech efficiency through automation, but its effects remain mostly behind the scenes and operational.

15. Looper Insights’ AI Strategy Planner

Looper Insights’ AI Strategy Planner is a generative AI tool that transforms how content owners, distributors and streamers plan and measure digital merchandising.

Looper’s data provides visibility into where titles appear marketed across major connected-TV platforms, helping teams turn on-screen placement data into measurable value. Its new AI Strategy Planner elevates that intelligence by letting marketers generate instant, data-driven strategies through natural-language queries.

For example, users can simply ask, “I’m planning the launch of a new rom-com. Analyze relevant historical performance across our catalog and key competitors, and create a playbook that will maximize ROI across our priority U.S. platforms.” The AI then draws on Looper’s dataset to identify patterns, forecast outcomes and recommend the most impactful placements and creative approaches.

At the core of this capability is Media Placement Value (MPV), Looper’s proprietary metric that quantifies the visibility and commercial worth of every on-screen placement. MPV turns digital shelf space into media value, enabling accurate forecasting, benchmarking and demonstrable ROI.

Marketers can also inject their own data — combining internal knowledge with Looper’s intelligence.

Our editors say: Adds powerful intelligence to merchandising and windowing strategies, yet its impact is confined to marketing infrastructure.

14. Runway Incorporation — AMC Networks

AMC Networks in June announced a deal with Runway to incorporate the AI startup’s models and tools in AMC Networks’ marketing and TV development processes.

AMC Networks — home to such big subscription streaming services as AMC+, Shudder and Acorn TV — says deploying Runway’s tech has two big benefits. It helps creators and showrunners visualize, in advance, shows that have yet to be produced, allowing them to experiment with different visual directions without spending big money on sets and test shoots. Runway’s AI tech also lets marketers create stock images that can be used for promotional purposes, bypassing the need for expensive photo shoots.

Stephanie Mitchko, EVP of global media operations and technology at AMC Networks, said in June that “Runway’s cutting-edge technology is particularly exciting for its ability to streamline access to standout scenes for promotional use, support campaign ideation and even accelerate pre-visualization during development, blending AI innovation with creative collaboration. Our objective is always to use every tool at our disposal to help our creative partners fully realize the stories they want to tell. This partnership with Runway is the latest application of this longstanding commitment.”

On the company’s August earnings call AMC Networks CEO Kristin Dolan told analysts, “We’ve already begun using these tools to efficiently and quickly explore possibilities around certain storylines or locations, expanding the quality and volume of opportunity in these important areas.”

Our editors say: Accelerates marketing and pre-production workflows, but remains primarily an internal creative accelerator rather than a consumer-facing disruptor.

13. NBA Inside the Game — NBA and Amazon Web Services

The National Basketball Association and Amazon Web Services in October announced a multiyear partnership that will incorporate AI-powered technology into league games streamed on Prime Video and other digital channels.

“NBA Inside the Game, powered by AWS” will provide AI-powered stats to help fans dive deeper into the games, teams and players they follow. The new platform will be available across all NBA digital channels, including the NBA App, NBA.com and the league’s social platforms.

New AI-powered stats include “Defensive Box Score,” which uses AI algorithms to track which defender is responsible for each offensive player in real-time; “Shot Difficulty,” which assesses the difficulty of attempted shots by taking into account such factors as the shooter’s orientation and setup, court positioning and defensive contest details related to pressure, interference and positioning; “Gravity,” which showcases how certain players create advantages for teammates simply by being on the court, even without touching the ball; and “Play Finder,” a new tool that uses AI to analyze and understand player movements across thousands of games.

Future iterations of the software will allow fans to explore basketball strategy on the NBA App. This technology lays the foundation for future generative AI integrations built on player tracking data, moving beyond technical capabilities to deliver tangible insights fans can use to deepen their understanding of the game.

Our editors say: Enhances analytics and fan understanding of the sport, though its relevance is limited to live sports rather than the full entertainment landscape.

12. Data Enhanced Live Sports — Prime Video

Prime Video continues to leverage Amazon’s tech skills and resources to enhance the viewing experience for NFL fans with new AI-powered features for the 2025 Thursday Night Football season.

The streamer in August said the AI-powered Prime Insights will be introduced throughout the season on Prime Vision with Next Gen Stats, an alternative stream fans can watch in addition to the main feed. Prime Vision serves as a laboratory and incubator for new features that may eventually advance to the main feed.

Pocket Health is a proprietary AI model that instantly analyzes tens of thousands of data points across the offensive line throughout the play, generating dynamic on-screen visuals and statistics that illustrate threat levels affecting the QB’s protection in the pocket.

The End of Game Suite consists of three new tools that deliver insights surrounding crucial late-game scenarios and strategies for both teams: Path to Victory employs AI to predict remaining possession scenarios for trailing teams to map potential paths toward a comeback victory; Time Remaining Prediction features advanced game clock analysis that predicts how much time will be left on the clock if the defense can force a three-and-out; and Victory Formation identifies the right amount of time needed for a leading team to secure one final first down, and the ability to run out the clock.

Our editors say: Delivers innovative, predictive NFL insights for viewers, but remains confined to the live-sports vertical.

11. Netflix Ads Suite

Netflix advertising president Amy Reinhard at the streamer’s May 14 Upfront presentation in New York City unveiled a series of new ad tools energized by both data and AI for the Netflix Ads Suite.

With the Netflix Ads Suite, advertisers can incorporate their first-party data, either through LiveRamp or directly with Netflix, so clients can match data sets for behavioral insights and targeting capabilities against Netflix’s ads audience.

Netflix also opened third-party data access to such partners as Experian and Acxiom, and announced its own “clean room” strategy, with a safe, neutral space for data collaboration and partnerships.

Netflix also announced the development of new first-party measurement solutions, starting with a brand-lift capability tying viewing behaviors to consumer brand perceptions.

The company debuted a new modular framework for ad formats that leverages generative AI to instantly marry advertisers’ ads with its shows.

Reinhard unveiled the first capability with interactive midroll and pause formats that build custom advertising creative with added overlays, call to action, second-screen buttons and more to serve the right ad to the right member at the right time. These formats will be available by 2026 in all ad-supported countries, according to Netflix.

Our editors say: Transforms targeting, measurement and creative modularity for ad buyers, yet sits more on the business side than at the core of content transformation.

10. My Drama — Holywater

My Drama is a vertical streaming platform delivering cinematic, phone-first series. The core innovation is a closed loop between production, marketing and product, generating and localizing large volumes of creative concepts for every title and releasing hundreds of thousands of assets across multiple languages.

User acquisition teams run hundreds of multivariate tests daily through an AI-assisted workflow, while audience signals are shared back in real time with editors, producers and product teams. This technology allows hooks, pacing and positioning to be refined continuously, ensuring each title finds the right audience quickly and efficiently. Flagship series have reached up to 20 million views, and title campaigns have generated more than 7 billion social impressions.

With a custom AI tool, the marketing team can produce twice as many creatives while freeing up 50% of their capacity, according to Holywater. Organic growth teams amplify this with high-end content across Meta, TikTok, Google and YouTube, helping the My Drama channel reach 1 million followers and deliver billions of impressions.

This model enables global discovery of bite-sized cinematic storytelling and unlocks new creative and commercial opportunities for Hollywood and worldwide creators.

The workflow addresses a growing industry problem: Indie filmmakers and small studios struggle to reach global viewers without legacy-sized budgets. My Drama reduces the cost and time required to build an audience by pairing premium vertical content with AI-accelerated creative generation, rapid testing and global localization.

Our editors say: Enables scalable vertical-series workflows but remains tied to a specific content format with limited broader industry application.

9. My Muse — Holywater

My Muse is a streaming platform for vertical video series produced with the aid of generative AI. The platform solves an existential problem for creators, empowering them to produce, distribute and fairly monetize high-quality video series for as little as 10% of the cost of traditional production, according to Holywater. My Muse series are created, written and directed by humans, with AI tools used to assist with audience analysis, idea generation, storyboarding, production and distribution.

My Muse is part of the tech company Holywater, with more than 55 million users across a portfolio including My Drama, a Webby Award-winning vertical streaming platform, and My Passion, an e-book platform. My Muse was originally built as a script-testing tool to support My Drama, but when early AI series outperformed all expectations, it quickly evolved into a standalone product.

With plans to include all genres, My Muse currently focuses on crime, a massive genre that remains largely unexplored in the vertical space due to production costs, according to Holywater. The market opportunity is immense, according to Holywater, with vertical video projected to be a $14 billion industry by 2027.

My Muse is already home to several successful AI-supported series. As it scales, it aims to release 100 short series per month. The Distance Between Two Points of Me, an AI short film from Ukrainian filmmaker Illya Dutsyk, won two Gold Telly Awards and was a finalist at the 2025 Runway AI Film Festival, the world’s largest AI-powered film festival.

Our editors say: Demonstrates the power of AI-assisted vertical series, yet still operates mainly in emerging formats rather than mainstream entertainment.

8. Paramount+ Fan Frontier

Paramount+ in July launched “Paramount+ Fan Frontier,” an interactive, AI-powered social experience based on the “Find Your Mountain on Paramount+” campaign, in which hit shows are blended to create bizarre mashups (such as “Yellowjackets” with “Survivor,” or “Star Trek” with “SpongeBob SquarePants”).

The Paramount+ Fan Frontier stunt invited fans on Facebook and Threads to reply to prompts to showcase their fandoms, including “name your favorite Paramount+ series” and “share your dream vacation spot.” Select participants then were given custom “deeds” to their own unique plot of land on Paramount Mountain. The personalized plots could range from a beachfront Dutton-style ranch to a luxurious pineapple under a tree in Tuscany. Each deed featured the owner’s social handle and official plot name, a design inspired by their chosen genre and a visual of Paramount Mountain.

The Paramount+ Fan Frontier campaign leveraged Adobe Firefly’s generative AI technology to build the personalized deeds in real-time. The campaign debuted July 9, with a second iteration held later that month at Paramount+’s “The Lodge” during San Diego Comic-Con, where fans were invited to answer prompts while in line as a remote design team generated a digital deed based on responses. Fans could pick up their printed land deed scroll upon exiting The Lodge, and a digital copy was sent via text for online sharing.

Our editors say: A clever AI-powered marketing activation that could be a model for things to come.

7. An AI-Powered Movie Studio — Fairground Entertainment

Fairground Entertainment is a new studio and streaming platform that is focused exclusively on creating AI-generated TV series. The company’s launch was announced in May by Colin Petrie-Norris, a founder of FAST pioneer Xumo, who told journalists he has raised $4 million in seed money from a group of investors that includes programming advertising company Viant Technology, which was one of the founding partners of Xumo alongside Panasonic.

Fairground at the time said it will launch its journey into AI-generated entertainment with a curated slate of programming developed alongside hand-picked creators. These initial projects explore innovative reimaginings of popular public domain stories, involving such iconic characters as Dracula and Robin Hood, as well as officially licensed, widely recognized IP to reimagine popular franchises for modern audiences. Fairground’s vision is to expand and redefine the entire entertainment ecosystem, combining human creativity with the power of advanced AI to unlock new forms of storytelling.

The company will produce both short-form and long-form content and was supposed to unveil its first shows in the third quarter of this year, but there is no release information on its website, just a solicitation for creators. Petrie is speaking in January at CES in Las Vegas.

Our editors say: Bold in concept, but unproven until it successfully delivers and distributes end-to-end AI-generated long-form programming.

6. Helix — Whip Media

Whip Media’s Helix platform helps entertainment companies manage, distribute and monetize content by replacing manual workflows and inconsistent data with a coordinated AI-native pipeline.

Helix includes:

• Avails Ingestion and Normalization: Helix ingests avails from any partner and format (Excel, PDFs, feeds, APIs), validates and standardizes them, and maps them to canonical title records so availability decisions are accurate and repeatable.
• Licensing and Contract Association: Once avails are selected, Helix supports licensing workflows end-to-end. Contracts can be managed natively or ingested and structured from external systems and documents.
• Performance Data Integration and Insight: Helix ingests performance data from distribution platforms, unifies it against titles and surfaces it for reporting and analysis, supporting trend analysis, revenue assurance, programming optimization and renewal decisions.
• The Agentic AI Pipeline: Helix is not simply “AI-on-top”; it uses agentic AI natively, coordinating specialist AI agents, each handling a distinct stage of the supply chain: Classification Agent determines data type and processing strategy; Extraction Agent identifies titles, windows, terms, pricing and metrics from structured and unstructured sources; Transformation Agent standardizes data to Helix’s schema using controlled vocabularies and enrichment; Validation Agent applies rule-based and predictive checks with anomaly explainability; and Mapping Agent matches products to known titles using semantic and metadata-driven similarity.

 

With its understanding of the business logic of rights, windows and revenue models, Helix turns raw data into operational intelligence, enabling faster partner and catalog onboarding, confident real-time availability and licensing decisions, revenue leakage detection, renewal and window optimization, and full data lineage and auditability. What once took days in the digital supply chain now takes minutes.

Our editors say: Reinvents the supply chain through agentic AI, providing deep operational value with industry-wide implications.

5. DreamMaker — Vobile

Vobile’s DreamMaker platform combines AI-powered video production with copyright protection and monetization solutions. Built on top of NVIDIA Media2 technologies and leveraging NVIDIA accelerated infrastructure, DreamMaker helps independent creators generate, compose and publish short video content while ensuring copyright compliance. Thus, creators can leverage the latest AI technologies to produce videos that respect existing IP, ensure copyright protection and generate revenue from their work.

Key features include:

• Integration of Multimodal AI Models: Access to multiple generative AI models along with NVIDIA Media2 resources to create content.
• Comprehensive Production Suite: A set of AI tools for video creation to streamline workflows.
• Built-in Copyright Protection: Digital fingerprinting and watermarking technologies to ensure copyright compliance.
• One-Click Monetization with the Vobile Max platform: Increased revenue opportunities for independent creators to focus on
  storytelling.
• Production with NVIDIA-accelerated Infrastructure: Performance accelerated by Blackwell to boost revenue and profit for creators.

 

Vobile recently partnered with Immortal Studio to bring its technologies to a broader community of independent creators. Creators collaborating with Immortal will gain access to Vobile Max and DreamMaker platforms.

Our editors say: Empowers creators with comprehensive AI tools while integrating copyright protection, making it highly impactful for independent creation ecosystems.

4. Cinesearch — Cineverse

In today’s streaming era, viewers face endless choice, spending lots of time searching for something to watch, flipping through menus across disconnected apps. According to Gracenote’s 2025 State of Play report, 46% say it’s harder than ever to find what they want, and half would cancel a service if they can’t easily discover something new.

Cinesearch attempts to solve this problem by unifying content discovery across streaming services through AI that understands emotion, mood and context — turning “What should we watch?” into an intuitive, personalized answer.

For instance, when asked for best holiday movies (see screenshot below), Cinesearch understands intent and doesn’t rely on keywords, suggesting Home Alone or Die Hard. By comparison, Netflix suggests Captain Underpants: Hack-a-ween or Making It in Marbella with the same prompt. Cinesearch results are powered by Q-Points, an AI system that reveals how mood, setting, and sentiment drive each recommendation. This transparency builds trust and helps audiences understand why certain titles appear.

Users can filter by genre or streaming service, instantly narrowing results to what’s available on their subscriptions. Biometric voice recognition personalizes results for every household member and learns individual preference. Privacy is foundational — data stays securely on-device and is never shared externally.

For viewers, Cinesearch reduces friction and replaces choice overload with clarity. For media partners and device manufacturers, it reduces churn, deepens engagement and extends viewing sessions by connecting audiences to what they love.

Our editors say: A breakthrough in AI-driven discovery that reduces churn and directly solves one of streaming’s biggest consumer pain points.

3. TrueSync — Flawless

TrueSync, developed by Flawless, is an AI-driven localization system that lets actors appear as if they’re naturally speaking any language without reshoots, CG replacement or 3D scanning. Combining 3D performance mapping, audio-driven facial activation, and neural rendering, TrueSync rearticulates an actor’s mouth movements to match new dialogue while preserving micro-expressions and emotional nuance from the original performance.

The system begins by capturing the actor’s unique facial motion in 3D, then analyzes the new dubbed audio to predict how that actor would naturally articulate each sound. Finally, neural rendering synthesizes these new movements directly into the original footage, frame-accurate and photorealistic. A preprocessing step called “dialog removal” isolates emotion from speech, creating a “blank canvas” for new languages without losing authenticity.

TrueSync integrates into standard post-production tools such as Avid, Nuke and Resolve, ensuring compatibility and scalability for films, series and streaming content.

Every localized version is tracked through Flawless’ Artistic Rights Treasury (A.R.T.) framework, ensuring consent and creative integrity.

The technology was used for Watch the Skies, the first theatrically released film to use visual dubbing.

Our editors say: A transformative advance in localization that preserves actor intent and emotional nuance, dramatically raising the bar for global distribution.

2. AI Integration — Disney+

The Walt Disney Co. CEO Bob Iger didn’t just tiptoe into the AI conversation during the company’s latest earnings call — he jumped in with both feet.

Calling AI “the biggest and most significant change to Disney+ since its launch in 2019,” Iger signaled that the streaming service is about to undergo a dramatic evolution, one that blends generative creativity, interactivity and deeper integration across Disney’s vast ecosystem.

According to Iger, the company is exploring AI-powered tools that would allow subscribers to create short-form, personalized content; experience game-like interactions inside Disney+; and move seamlessly between streaming, parks, games and commerce. In Disney’s view, AI isn’t just a technical upgrade — it’s a strategy to supercharge engagement and keep the platform sticky in an increasingly competitive streaming landscape.

But the bold vision sparked immediate backlash. Creatives and fans questioned whether AI-generated shorts and customized character interactions would dilute the craftsmanship and authenticity that built Disney’s legacy. Some accused the company of prioritizing algorithmic content over artists, prompting calls for subscriber pushback and even boycotts. Iger acknowledged those concerns, noting that Disney is in “productive conversations” to protect its iconic characters and franchises as AI adoption grows.

For Disney+, the road ahead is clear but precarious: AI may unlock powerful new experiences, but preserving the trust that defines Disney’s brand will be the real magic trick.

Our editors say: Represents a major strategic shift for one of the world’s most influential entertainment companies, blending personalization, interactivity and ecosystem-wide AI integration.

1. Ray3 — Luma AI

Ray3 claims to mark a turning point in how humans and machines create together. Built by Luma AI, it is billed as the world’s first reasoning video model, a system that doesn’t just generate footage but also understands visual intent, evaluates its own results, and refines them in real time.

Ray3 combines intelligence and fidelity, producing native 16-bit HDR EXR video suitable for film, advertising and game production. It can plan complex scenes, maintain consistent characters and motion, and deliver cinematic realism with the same dynamic range used in Hollywood pipelines.

With Draft Mode, creators can explore ideas up to 20 times faster, turning quick sketches into finished 4K HDR visuals while preserving composition and identity. This workflow mirrors how directors and designers actually think, according to Luma, allowing them to experiment first and polish later. Through partnerships with Adobe, Dentsu Digital, HUMAIN Create, Monks, Galeria and Strawberry Frog, Ray3 is being woven into the tools and studios shaping culture worldwide.

In Adobe Firefly, users can generate and refine video seamlessly between Ray3 and Premiere Pro. In Japan, Dentsu is using it to revolutionize ad production. HUMAIN is bringing Ray3 to the MENA region with cultural and ethical guardrails. Across agencies, creatives can now move from idea to broadcast-quality output in hours, not weeks.

By reasoning across words, images and motion, Luma’s system helps creators think visually in a process that is not automation, but collaboration. For entertainment, advertising and design, Ray3 offers AI that understands storytelling and brings it to life in cinematic form.

Our editors say: The most transformative because it introduces reasoning-based video generation with cinematic fidelity, fundamentally reshaping how visual storytelling can be created.

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What better way to kick off our very first feature on the 20 most creative and transformative uses of artificial intelligence in the digital and home entertainment industry than to ask AI to write the intro?

So here, with a little human editing, is what AI has to say about, well, AI:

Artificial intelligence (AI) has many creative uses in entertainment, including:

• Personalized recommendations: AI algorithms analyze user behavior, browsing history and preferences to suggest content like movies, TV shows, books and music.
• Creative processes: AI can help artists, writers and musicians generate new ideas and explore creative possibilities. AI can also help filmmakers create compelling narratives by identifying successful storytelling techniques.
• Post-production: AI can help with color correction, special effects and
  other post-production tasks, saving time and money.
• Scriptwriting: AI can help craft the right narrative for a video script.
• Co-creativity: AI can enhance human creativity through a process called co-creativity, where humans and AI collaborate on artistic endeavors.
• Marketing and advertising: AI can analyze large data sets to identify audience habits, consumption patterns and other opportunities for business growth.
• Customer service: AI-powered chatbots can provide real-time customer service and question responses.

 

That’s a pretty broad list, and one we took it upon ourselves to narrow down to 20 particularly groundbreaking ways in which artificial intelligence and machine learning are reshaping the entertainment landscape — and transforming the way stories are told, shared and enjoyed.

cineSearch

Cineverse
In a year of groundbreaking innovations in AI technology, Cineverse’s development of cineSearch stands out as a game-changer for content discovery. Unveiled in May 2024, this AI-driven platform redefines how viewers search for and discover movies and TV shows. In a streaming landscape with search times averaging over 10 minutes, cineSearch is designed to connect viewers to personalized recommendations more effectively than ever before. At its heart is Ava, a conversational AI chatbot that channels the expertise of a seasoned film aficionado. Ava doesn’t just help users find what to watch. She offers highly personalized recommendations based on a vast array of criteria including genre, plot and cast, as well as such subjective dimensions as tone, mood, setting and theme. By accessing metadata from more than 2 million titles as well the user’s own viewing history from the leading streaming services, cineSearch turns the hunt for content into an engaging entertaining experience. For streaming platforms, cineSearch promises to tackle two major pain points — user engagement and subscriber churn. It addresses these issues by delivering accurate content recommendations, directly linking viewers to titles on their preferred streaming platforms. The success of cineSearch is rooted in the extensive capabilities of Cineverse’s Matchpoint technology platform and Google’s Gemini LLM.

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Caption AI

Max
Warner Bros. Discovery in September announced a partnership with Google to utilize Google Cloud’s Vertex AI platform to generate captions for its Max streaming platform. WBD said that what is known internally as Caption AI will initially be used for Max’s unscripted shows and could shave up to 50% off caption-related costs — in addition to reducing caption file creation time by 80% and improving accuracy, a longstanding problem in the streaming world. Vertex AI is a unified artificial intelligence development platform for building and using generative AI. WBD notes that “captioning has traditionally been a labor-intensive and time-consuming process,” but cautions that “to maintain high levels of accuracy,” there will still be “human-oversight for quality assurance.” According to WBD, “this data-
driven approach enables Warner Bros. Discovery to continuously refine and train the caption AI workflow, further reducing errors and striving to deliver consistently precise captions.” “Providing viewers with high-quality captions is incredibly important to Warner Bros. Discovery,” said Avi Saxena, CTO for Direct-to-Consumer at Warner Bros. Discovery. “Working with Google Cloud to utilize Vertex AI within Warner Bros. Discovery’s caption AI workflow has not only helped to accelerate our captioning process, but also has improved our efficiency and speed, while reducing costs.”

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Moments

Max
Warner Bros. Discovery in November announced it is rolling out two new AI-powered interactive ad solutions that enable Max viewers to buy, in real-time, select products marketed on select programming. Both solutions are the result of incorporating KERV’s AI-enhanced technology into WBDs AdTech platform. “Shop with Max” uses AI to identify products in movies and shows, pair them with advertiser products, and then redirect the consumer, through a QR code, to a second screen where they can buy these products. “Moments” aligns brands with thematic content. Powered by KERV’s advanced AI technology, “Moments” uses audio and visual cues to identify relevant themes, sentiment and on-screen elements. Through 40 curated “Moments,” such as Cooking, Real Estate, Gaming, and Science & Space, Moments enables partners to reach audiences engaged with specific topics that align with their messaging across the entire Max portfolio. “By closely partnering with KERV, we’re redefining how audiences discover and engage with products while creating deeper connections between brands and our iconic portfolio of premium content and IP across Max,” said Ryan Gould, head of advanced advertising and digital ad sales for Warner Bros. Discovery. WBD first teased the shoppable, contextual, interactive and video ad formats technology in May at industry Upfronts in New York City.

WM Fastrack & Pay
WM Fan Pulse

Whip Media
Whip Media is making significant strides with innovative AI tools that are reshaping how FAST channels and AVOD platforms operate. The company’s SaaS platform integrates advanced AI solutions to enhance audience engagement, streamline operations and drive smarter content decisions. Managing content performance data from multiple sources has long been a cumbersome task for FAST and AVOD players, but Whip Media tackles this challenge with AI-enhanced Robotic Process Automation (RPA). The
platform retrieves and updates data in real time, providing a comprehensive and accurate view of content performance. This level of automation not only saves time but also allows platforms to make faster, data-driven decisions. Another key feature of Whip Media’s platform is its advanced title-matching technology. By leveraging AI to align content titles across different platforms, it minimizes errors and delivers precise cross-platform insights. This enables streaming services to better understand how their content performs, and to refine strategies for reaching and retaining viewers. Whip Media is also breaking new ground with data tools designed to predict content trends. Its real-time sentiment analysis uses advanced algorithms to gauge audience emotions and uncover trends, providing insights into what resonates with viewers. And its predictive content analytics combine qualitative and quantitative data to forecast future
engagement, helping platforms maximize the return on their content investments.

DTS Clear Dialogue

DTS
DTS Clear Dialogue is an on-device solution that leverages the latest advancements in AI-based audio processing to improve dialogue intelligibility for TV audio, delivering a clearer and more personalized audio experience for consumers at home. DTS Clear Dialogue addresses one of the biggest audio complaints from consumers — not being able to clearly understand spoken onscreen dialogue. Reasons for this problem include device limitations, inconsistent audio across content sources, environmental noise or individual hearing abilities. DTS Clear Dialogue provides consumers with the ability to personalize and optimize their audio experience to improve understanding of dialogue. It leverages AI audio processing innovation and machine learning techniques to identify, separate and enhance dialogue so listeners can better understand it. The solution is language-inclusive and agnostic to content type (movies, TV shows, sports, live events, etc.). DTS Clear Dialogue for TV OEMs can identify and separate virtually any element within an audio program to optimize its performance. It can distinguish between elements such as dialogue, music and special effects and give users control to create personalized profiles with dialogue and non-dialogue settings, to address hearing impairment, listening environments and audio preferences for varying conditions. In a survey by Xperi, 79% of consumers said that DTS Clear Dialogue would increase their interest in a smart TV that offered it. Top use cases included when actors do not speak clearly (40%), non-dialogue audio elements are too loud (38%), viewers want to watch at a lower overall volume to avoid disturbing others (35%), and the TV-watching environment is too noisy (34%).

SpherexAI

Spherex
SpherexAI offers an advanced AI solution for generating age ratings and ensuring video content complies with local regulations for any global market. Preparing content for global distribution requires significant time and resources. SpherexAI addresses this challenge by streamlining the process, which can now be completed in days rather than weeks or months. SpherexAI provides a range of services to meet the needs and budgets of M&E entertainment companies, including content creators, distributors, service providers, broadcasters and streamers:

• Age Ratings — provides regulator-accepted age ratings for video content in more than 200 countries and territories.
• Video Compliance — automates content review to identify potentially objectionable material, offering a detailed Edit Decision List (EDL) for post-production edits.
• Content Descriptors — delivers AI-generated keyword descriptors, including metadata, that enhance content discovery and personalization, ensuring it reaches the right audience.

 

Spherex’s APIs allow seamless integration into existing workflows. Spherex has earned the trust and confidence of regulators worldwide due to its consistent ability to provide accurate and compliant video content analysis and age ratings. This collaboration ensures that Spherex’s ratings and compliance checks are accepted by official boards, making it the only commercial provider of local age ratings globally. Spherex was an AWS Intelligent QC solution partner at IBC 2024 to help media companies with video compliance and age ratings worldwide.

TCL Studios
TCL Film Machine

TCL
TCL Studios is a production hub aimed at incubating and building the AI creative community through the development of both scripted and unscripted projects. In partnership with key Hollywood talent, it seeks to demystify the process surrounding AI animation and is presently working in long-form and short-form content. This new initiative spawned TCL Film Machine, an accelerator program that aims to alleviate some of the fears around AI by bringing in experienced Hollywood talent and providing the opportunity to create compelling, story-driven short films. Five directors were chosen based on their passion for learning, their desire to implement AI into future Hollywood projects, their unique and creative perspectives, and their professional backgrounds. The TCL Studios team supported each filmmaker chosen for this inaugural undertaking using the most advanced AI tools and technology for storyboarding, animating and editing. The pipeline program provided customized development and financial and production support to each creative, resulting in a slate of five short films. Each director (and film) explored different genres and styles that best conveyed their story: from a docufiction tale tracing the unlikely survival of a mountaineer, to a young girl racing against the clock to realize her dream in an epic sci-fi world, to a horror story following a long-suffering woman undergoing a shocking body transformation.

Runway Partnership

Lionsgate
Lionsgate recently entered into a partnership with leading applied AI research company Runway to explore the use of AI in film pre-production and post-production processes. The agreement, one of a series of AI initiatives that Lionsgate is undertaking, gives Runway access to a group of titles from Lionsgate’s rich content library of movies and shows in exchange for creating and training a proprietary in-house AI video-generation model for the studio’s use and the use of filmmakers it designates. This new model is expected to create opportunities for new efficiencies in the studio’s pre-production, production, post-production and marketing processes, with particular emphasis on storyboarding and previsualization. Several filmmakers are already using the AI model, which is intended to serve as a supplemental tool for the studio’s talent family. It will not be used for producing movies and TV shows or for replicating talent likenesses. Separate from the Runway partnership, the studio is also exploring opportunities to use AI to increase efficiency and targeting in the licensing of its 20,000-plus-title film and television library.

Netflix AI Recommendation System

Netflix
All the big streamers use AI to help recommend movies and shows to subscribers, but Netflix’s AI-powered recommendation engine was the first — and remains the best. Indeed, observers credit it with playing a key role in Netflix’s success in the increasingly competitive subscription streaming arena. The Netflix AI recommendation engine is responsible for making recommendations based on viewer preferences and myriad other factors. The Netflix algorithm curates all user pages and identifies patterns in their rating and watching histories. Data, both explicit and implicit, is collected, ranging from thumb’s up or thumb’s down clicks to the amount of time spent watching certain content, the location the viewer is streaming from, binge patterns and more. Data from Netflix’s 282 million-plus subscribers is constantly being crunched and analyzed, with the goal of providing increasingly more accurate recommendations. A key part of this is personalized, automatically generated thumbnails, as they influence viewers to watch specific content — almost like clickbait. Netflix AI also helps the streamer improve video quality and combat buffering. The machine-learning algorithm predicts viewer patterns to determine when and where network traffic congestion in various regions will occur. The streamer then gets to work caching the regional servers closest to viewers to shorten loading times and minimize buffering. The overall goal of Netflix AI is to constantly improve the user experience, which in turn is the key to maintaining loyalty and lowering churn.

First Cut and Prism

Channel 1
Video intelligence system company Channel 1 has designed its AI-powered First Cut and Prism solutions to help companies distribute streaming video. First Cut enables teams to transform raw assets into polished, platform-ready videos through an interface that provides complete editorial control at every step. The platform also streamlines content creation by connecting to organizations’ existing content libraries, trusted sources, and licensed content partners while maintaining enterprise-grade quality standards. The platform automates scriptwriting, video editing, audio mixing, graphics, and even generates AI presenters and voiceovers, all while integrating with licensed media partners to provide maximum flexibility. Editors can review and finalize videos in minutes. The AI-powered
solution Prism transforms existing content into a variety of formats customized for every platform and audience. Videos can be quickly adapted and then distributed to linear, VOD, FAST or social media platforms in more than 30 languages. Prism enhances content localization and distribution across platforms, unlocking new opportunities for an expanded audience for streaming services. Utilizing AI, Prism adapts videos for specific languages, styles, and cultural nuances. The solution tailors outputs for seamless delivery to social channels, enabling media organizations to grow their reach efficiently.

Curated Kids Content

Paramount+
Paramount+ in October said it is leveraging generative AI to create new curations of collections that feature “kids-first” content for families. The new collections are now available for subscribers with “Older Kids” profiles, for viewers between the ages of 6 and 13. In addition to serving this audience, the feature also enhances the platform’s ability to promote new and library series that the subscriber hasn’t seen before. The curated collections are based on the premise that kids and family viewers are frequently drawn to certain themes within shows — a premise that came as a result of research studies in which Paramount+ team members spoke directly to kids and parents and identified the most resonant themes, such as “Space Exploration,” “Goofy Stuff,” “Daring Stunts,” “Treasure Hunting,” “Secret Worlds” and “Exploring Nature.” The service then employed generative AI to create new curations of its content library around those themes. Throughout the process, Paramount+ employs curation teams to validate the AI-generated elements, according to the service. Paramount’s library of kid-friendly content includes such Nickelodeon favorites as “SpongeBob SquarePants,” “Dora the Explorer,” “Fairly OddParents” and “Rugrats.”

X-Ray Recaps

Prime Video
Amazon’s signature streaming service is using AI to get viewers up to speed on their favorite TV shows without wasting time digging around the internet or risking spoilers. X-Ray Recaps is a generative AI-powered feature that creates brief, easy-to-digest summaries of full seasons, single episodes, and even parts of episodes, all personalized down to the exact minute of where you are watching. “Whether you’re a few minutes into a new episode, halfway through a season, or took a break from watching a series and need a refresher, X-Ray Recaps delivers short textual snippets of key cliffhangers, character-driven plot points, and other details that can be accessed at any point in your viewing experience,” Amazon stated in a November 2024 blog post. “With the creation of X-Ray Recaps, we’re directly addressing a common problem customers face when streaming content: forgetting where they left off,” said Adam Gray, VP of Product at Prime Video. X-Ray Recaps is powered by Amazon Bedrock, a fully managed AWS service for building and scaling generative AI applications with foundational models. Using a combination of Amazon Bedrock models and custom AI models trained on Amazon Sagemaker, X-Ray Recaps analyzes various video segments, combined with subtitles or dialogue, to generate detailed descriptions of key events, places, times and conversations. “Our vision is that with the power of generative AI, we will create customized, optimized and meaningful experience for our global Prime Video customers,” said Girish Bajaj, VP of Technology at Prime Video and Amazon MGM Studios.

Audio Description

Prime Video
Audio Description is a form of narration that describes the key visual elements of a movie or show to make it more accessible to blind and visually impaired customers. According to Amazon, “The use of AI brings us closer to a world where audio description tracks are as commonly available as captions and has helped Prime Video create the largest library of audio descriptions in the U.S. AI identifies any gaps in the dialogue, which helps our production teams build audio description scripts faster.”

Personalized Olympic Recaps

Peacock
NBCUniversal in July announced plans to use AI to re-create celebrated announcer Al Michaels’ voice for custom recaps during the 2024 Paris Olympics. Powered by generative AI and AI voice synthesis technology, “Your Daily Olympic Recap on Peacock” provided fans with their own customized playlists featuring highlights of the events most relevant to them from the previous day. Each compilation included clips from NBCU’s Olympics coverage and was narrated by a high-quality AI re-creation of Michaels’ voice, which was trained using his past appearances on NBC and, according to a press release at the time, matched “his signature expertise and elocution.” (Ironically, Michaels is also the play-by-play announcer for rival streamer Prime Video’s “Thursday Night Football.”) The service was available to Peacock subscribers throughout the Olympics on all supported Web browsers as well as on the Peacock app on select mobile and tablet devices. Michaels said he was initially skeptical, but once he saw a demonstration “detailing what they had in mind, I said, ‘I’m in.’” Peacock said nearly 7 million personalized variants of “Your Daily Olympic Recap on Peacock” could be streamed across the U.S. during the Games — all generated by pulling from NBCUniversal’s 5,000 hours of live coverage from Paris, where up to 40 Olympics events were happening concurrently each day.

AI-Powered Video Optimization Technology

Disney+ Hotstar
Disney+ Hotstar — India’s leading SVOD service, which is partially owned by Disney — in September rolled out an AI-powered video optimization technology that allows subscribers to use less data without sacrificing video quality. The new tool also promises a 25% reduction in data size when downloading videos for offline viewing — a timely achievement, given Disney+ Hotstar’s announcement a month earlier that it will stream select matches in the Premier League’s 2024-25 schedule in 4K resolution. This feature is aimed at making Disney+ Hotstar content more accessible to users with limited data. Most of India’s internet subscribers are mobile; India has 850 million internet customers, more than twice the U.S. population. Only China, with 1 billion customers, has more. In a press release, Disney+ Hotstar stated its new AI-powered video optimization technology is essentially an advanced encoding feature that uses AI to understand viewer consumption patterns as well as the context and complexity around each scene in the movie or show being streamed. At launch, the new technology was already implemented in more than 700 titles available on the Disney+ Hotstar platform, which under a merger deal that closed in November is now jointly owned by Indian billionaire Mukesh Ambani’s Reliance Industries, its subsidiary Viacom18, and Disney.

Interactive CTV Ad Experiences

Vizio
Pioneering CTV leader Vizio in September announced a partnership with KERV to expand its interactive CTV advertising capabilities. KERV, which is involved in AI-powered video analysis, performance and monetization, powers many entertainment companies’ automated intelligence efforts, including Disney+, Paramount+, YouTube, Peacock and Max (shoppable ads). The partnership aims to help brands shorten the path to purchase while building brand awareness, intent and loyalty. KERV’s AI-powered image recognition technology has ingested, analyzed, and processed millions of hours of video content. It transforms videos into immersive, interactive and shoppable experiences by identifying objects with greater accuracy than the naked eye. Not only can it recognize products, but it can also link them to specific product feeds and URLs, even finding the closest matches when an exact correlation isn’t present. “At our core, Vizio’s business has always been based on providing the best possible experience for our customers at home, and delivering richer, more-engaging ad experiences,” said Allison Clarke, head of general market national advertising sales at Vizio Ads. “Our partnership with KERV allows us to take this even further by leveraging their advanced AI technology to create highly personalized and interactive campaigns.” KERV says that layering interactivity into video creative can increase brand favorability, search intent, and purchase intent by as much as 1.5 times, while customizing QR codes and end frames has increased scan rates by two to three times.

Spotter Studio

Spotter
Spotter’s AI-driven video ideation software is an all-in-one suite designed exclusively for YouTube creators to ideate concepts, discover trends, and manage workflow. It serves as a brainstorming partner, project planner, and research co-pilot, providing data-driven, channel-specific recommendations. The platform’s key features include Brainstorm, Outliers, Projects and Labs. Brainstorm provides personalized titles, concepts and thumbnails based on channel content style and performance. Outliers helps creators find top-performing videos and trends using data from upwards of 50 million videos. Projects centralizes video production, enabling teams to organize content and integrate YouTube A/B testing and Discord community feedback. Spotter Studio was developed through conversations at the company’s annual Spotter Summit, with input from top creators including MrBeast, Dude Perfect and others. The software democratizes access to advanced technology and best practices previously available only to top-earning creators, helping level the playing field for sustainable success. Early beta results showed creators achieving a 49% increase in video views in the first seven days compared to videos made without Spotter Studio, with 1.1 billion total views across all videos developed using the software. More than 350,000 video titles, thumbnails and concepts have been generated with Spotter Studio’s AI.

XL8 MediaCat/EventCat

XL8
The globalization of the media industry took center stage in 2024. Top streaming platforms such as Netflix and Amazon prioritized international productions and acquisitions over expensive originals filmed in the United States. There has never been a more critical time for media companies in entertainment, news and sports to have the translation tools and localization in place to meet the needs of global audiences. XL8’s suite of proprietary AI tools, which includes MediaCAT and EventCAT, help minimize, or eliminate altogether, language barriers across the globe for both live events and file-based content. For media and entertainment localization, MediaCAT features seamless subtitle creation and translation, incorporating precise context with local cultures and their respective languages, as well as the ability to layer in AI dubbing. Its biggest benefit is significantly reducing the time required for human linguists to edit translations. EventCAT is XL8’s real-time AI captioning and translation solution for online news, sports and hybrid events.

AI-Assisted Interactive Episodes

PBS Kids
As entertainment companies race to leverage AI, PBS Kids is pushing the boundaries of innovation in a unique way. The company is working to integrate AI-assisted technology into interactive episodes of popular series “Lyla in the Loop” and “Elinor Wonders Why,” which will come to the PBS Kids platforms at a later date. Developed in collaboration with series producers and researchers at the University of California at Irvine and Harvard University under grants from the National Science Foundation, the interactive episodes will allow characters from the series to ask viewers questions and, by utilizing AI technology, understand what the viewers are saying when they verbally respond to prompts within an episode. The characters will then respond to users with pre-programmed responses written by series writers, using AI-assisted intent detection. No AI used in these episodes is generative, and none of the technology replaces humans, who are a critical part of the development of these interactive episodes as well as the overall series. Preliminary research in which interactive “Elinor Wonders Why” episodes were tested — the main character, a bunny, asks the viewer questions and responds based on the answers — showed that AI technology can boost the learning benefits of children’s content. Subsequent research has shown that such interactivity offers greater learning gains than non-interactive episodes.

‘Call the Midwife’ Quiz

PBS
PBS experimented with using AI and Large Language Models (LLMs) to automatically generate quizzes for the upcoming season of “Call the Midwife,” a British period drama series about a group of nurse midwives working in the East End of London in the late 1950s and 1960s that airs on PBS stations and streams on Netflix, with individual episodes and seasons available on an a la carte basis at Prime Video, Fandango at Home and other services. The AI-powered quiz-generation system uses show transcripts, program descriptions, and wiki pages to create questions, matching them with appropriate imagery. While the generated quizzes still require final human review before being delivered to the website, this automation significantly speeds up PBS content teams’ ability to create engaging content. PBS says weekly quizzes have proved to drive more audience engagement, and this tool makes their production much more efficient.

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Driving Innovation With AI

Promise is a new studio built from the ground up to drive storytelling innovation in the era of Generative AI. Promise has been formed to produce films and series, and explore new formats in collaboration with leading Gen AI artists and storytellers using a reimagined production process enabled by proprietary software. Founded by Fullscreen CEO George Strompolos, former YouTube content executive Jamie Byrne, and Gen AI innovator Dave Clark, the studio is focused on creating original stories for global audiences. Strompolos and Byrne were instrumental in the development of YouTube and the early creator economy. Clark is an independent filmmaker whose work with Gen AI combines technical artistry with a strong foundation in narrative. Investors in the studio include Peter Chernin of The North Road Co. and Andrew Chen of Andreessen Horowitz (a16z). Promise is developing a software product called MUSE, a production workflow system that integrates Gen AI technology throughout the creative process in a streamlined, collaborative and secure production environment. “We are investing in a new class of Gen AI talent who blend traditional filmmaking chops with cutting-edge technical expertise, setting a new standard for high-quality storytelling enabled by AI,” Strompolos said. “We believe this is a transformational moment in entertainment.”