Nielsen: Super Bowl LX Averaged 124.9 Million TV Viewers; 128.2 Million Watched Bad Bunny Halftime Show

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Nielsen: Super Bowl LX Averaged 124.9 Million TV Viewers; 128.2 Million Watched Bad Bunny Halftime Show

February 10, 2026

Super Bowl LX on Feb. 8 averaged an estimated 124.9 million TV viewers, according to Nielsen’s Big Data + Panel measurement.

NBC Sports/Peacock’s distribution of the Seattle Seahawks’ 29-13 win over the New England Patriots ranks as the second most-watched Super Bowl in history, behind the 127.7 million viewers who watched the Philadelphia Eagles defeat the Kansas City Chiefs 40-22 in Super Bowl LIX in 2025.

Across the entire telecast, viewership peaked at 137.8 million viewers during the second quarter (7:45-8:00 p.m. ET).

The controversial halftime show featuring Puerto Rican performer Bad Bunny singing entirely in Spanish averaged 128.2 million viewers between 8:15 and 8:30 p.m. ET, dropping nearly 10 million viewers from the game’s peak.

This is the first Super Bowl to be reported using Nielsen’s Big Data + Panel measurement methodology, which was officially rolled out last September.

Super Bowl LX aired from 6:40 p.m. ET to 10:28 p.m. ET on NBC, Peacock, Telemundo, NBC Sports Digital and NFL+. It drew a combined average household rating of 39.4, and combined household share of 79.

Audience estimates are inclusive of out-of-home (OOH) and digital viewing (mobile, PC, MVPD app, vMVPD).

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Nielsen Super Bowl Audience Data U.S. Television Audience Estimates
Super Bowl	Date	Network(s) / Platform(s)	Total Viewers P2+	HHLD Rating	HHLD Share
LX	Feb. 8, 2026	NBC, Peacock, Telemundo	124,934,000	39.4	79
LIX	Feb. 9, 2025	FOX, Tubi, Telemundo, FOX Deportes	127,713,000	41.7	83
LVIII	Feb. 11, 2024	CBS, Univision, Nickelodeon, NAN, Paramount+	123,714,000	43.5	83
LVII	Feb. 12, 2023	FOX, FOX Deportes	115,096,000	40.7	77
LVI	Feb. 13, 2022	NBC, Telemundo	101,470,000	37.9	72
LV	Feb. 7, 2021	CBS, ESPN Deportes	95,877,000	38.4	68
LIV	Feb. 2, 2020	FOX, FOX Deportes	102,086,000	42.0	69
LIII	Feb. 3, 2019	CBS, ESPN Deportes	98,950,000	41.4	67
LII	Feb. 4, 2018	NBC, Universo	104,016,000	43.1	68
LI	Feb. 5, 2017	FOX, FOX Deportes	111,973,000	45.3	70
SB 50	Feb. 7, 2016	CBS, ESPN Deportes	112,336,000	46.6	72
XLIX	Feb. 1, 2015	NBC, Universo	114,810,000	47.5	71
XLVIII	Feb. 2, 2014	FOX, FOX Deportes	112,752,000	46.7	69
XLVII	Feb. 3, 2013	CBS	108,693,000	46.4	69
XLVI	Feb. 5, 2012	NBC	111,346,000	47.1	71
XLV	Feb. 6, 2011	FOX	111,041,000	46.0	69
XLIV	Feb. 7, 2010	CBS	106,476,000	45.0	68
XLIII	Feb. 1, 2009	NBC	98,732,000	42.0	64
XLII	Feb. 3, 2008	FOX	97,448,000	43.1	65
XLI	Feb. 4, 2007	CBS	93,184,000	42.6	64
XL	Feb. 5, 2006	ABC	90,745,000	41.6	62
XXXIX	Feb. 6, 2005	FOX	86,072,000	41.1	62
XXXVIII	Feb. 1, 2004	CBS	89,795,000	41.4	63
XXXVII	Jan. 26, 2003	ABC	88,637,000	40.7	61
XXXVI	Feb. 3, 2002	FOX	86,801,000	40.4	61
XXXV	Jan. 28, 2001	CBS	84,335,000	40.4	61
XXXIV	Jan. 30, 2000	ABC	88,465,000	43.3	63
XXXIII	Jan. 31, 1999	FOX	83,720,000	40.2	61
XXXII	Jan. 25, 1998	NBC	90,000,000	44.5	67
XXXI	Jan. 26, 1997	FOX	87,870,000	43.3	65
XXX	Jan. 28, 1996	NBC	94,080,000	46.0	68
XXIX	Jan. 29, 1995	ABC	83,420,000	41.3	62
XXVIII	Jan. 30, 1994	NBC	90,000,000	45.5	66
XXVII	Jan. 31, 1993	NBC	90,990,000	45.1	66
XXVI	Jan. 26, 1992	CBS	79,590,000	40.3	61
XXV	Jan. 27, 1991	ABC	79,510,000	41.9	63
XXIV	Jan. 28, 1990	CBS	73,852,000	39.0	63
XXIII	Jan. 22, 1989	NBC	81,590,000	43.5	68
XXII	Jan. 31, 1988	ABC	80,140,000	41.9	62
XXI	Jan. 25, 1987	CBS	87,190,000	45.8	66
XX	Jan. 26, 1986	NBC	92,570,000	48.3	70
XIX	Jan. 20, 1985	ABC	85,530,000	46.4	63
XVIII	Jan. 22, 1984	CBS	77,620,000	46.4	71
XVII	Jan. 30, 1983	NBC	81,770,000	48.6	69
XVI	Jan. 24, 1982	CBS	85,240,000	49.1	73
XV	Jan. 25, 1981	NBC	68,290,000	44.4	63
XIV	Jan. 20, 1980	CBS	76,240,000	46.3	67
XIII	Jan. 21, 1979	NBC	74,740,000	47.1	74
XII	Jan. 15, 1978	CBS	78,940,000	47.2	67
XI	Jan. 9, 1977	NBC	62,050,000	44.4	73
X	Jan. 18, 1976	CBS	57,710,000	42.3	78
IX	Jan. 12, 1975	NBC	56,050,000	42.4	72
VIII	Jan. 13, 1974	CBS	51,700,000	41.6	73
VII	Jan. 14, 1973	NBC	53,320,000	42.7	72
VI	Jan. 16, 1972	CBS	56,640,000	44.2	74
V	Jan. 17, 1971	NBC	46,040,000	39.9	75
IV	Jan. 11, 1970	CBS	44,270,000	39.4	69
III	Jan. 12, 1969	NBC	41,660,000	36.0	70
II	Jan. 14, 1968	CBS	39,120,000	36.8	68
I	Jan. 15, 1967	CBS	26,750,000	22.6	43
I	Jan. 15, 1967	NBC	24,430,000	18.5	36
SOURCE: Nielsen Super Bowl LX in 2026 was the first Super Bowl reported using Nielsen’s Big Data + Panel methodology. All prior reporting used Nielsen’s Panel-Only measurement. The first Super Bowl to include out-of-home (OOH) viewing was SB LV. Nielsen began including OOH viewing into its National TV measurement in September 2020. As of Feb. 2025, Nielsen’s OOH measurement covers 100% of the U.S. contiguous television population. Super Bowl XLVIII included the first Spanish-language broadcast for a Super Bowl. Super Bowl I (January 15, 1967) aired on both CBS and NBC.

Looks to me that Nielsen ratings down thru the years information gathering sources changed from to meet there agenda . They basically skewers the results by changing there sources of information gathering and relying on Univision and other Spanish sources of viewership that are Spanish based to meet there needs . They sampled a small Spanish viewer base and used those results to claim it is a sampling of a wide audience of American English speaking households too and other language households. Clearly this is an attempt by Nielsen knowing there was a controversial all Spanish language halftime show the very first one to skew the ratings by sampling all nbc affileated stations and only large Spanish viewership stations like Univision which are listed below to give nbc the station which aired the Super Bowl the sampling results they desired and to show a high viewership for the Super Bowl and bad bunny’s halftime show as a huge success by sampling only a wide Spanish station viewership basically doing what nbc has done best in elections and other events fixing the results by controling where and from whom the information was gathered in a non uniform sampling . They sampled almost exclusively from Spanish language stations to get the Super Bowl and halftime show results nbc desired to make there programming look like a huge success and sell more advertising next year and advance there political agendas . Same old tricks nbc tricks they have been doing for years just look at the collum to the left side and look at how it changed over the years to more of a Spanish language heavy sampling and nbc stations and eliminated nbc,s competitor stations . Clearly Nielsen has been bought off by nbc big money to skewer the ratings the fix was in before this game was even played or the halftime show was shown . If you want an accurate source for sampling that’s not skewered and is a fair balanced and accurate with out big money sponsorship influenceing ratings outcomes . Go look at Samba TV Ratings from San Francisco a longtime respectable company that is not bought out by or influenced by the Super Bowl sponsor NBC tv . Samba TV has been around for a very longtime and is not taking money for results from any sponsors and samples a wide range of TV vierership not just heavily based on one area and type of viewers to produce a result the Super Bowl sponsor NBC in this case desired to help sell advertising . Samba has no interest in the results of the viewer sampling survey . Unlike Nielsen who obviously doctored the sampleing audience to produce a more pro Spanish Audiance result and more posiative bunny result by sampleing Univision and other pro Spanish stations. Look at who Samba samples it’s a more balanced sampleing . And that’s why we have a very favorable result for a all Spanish language Super Bowl halftime show in the USA that almost all speak English and only a small portion of the country speaks Spanish yet the Nielsen results show it as second highest rated Super Bowl and halftime show in history and anyone with common sense and lives here knows no one who speaks English only which is a huge majority of the country watched that halftime show anda lot of the game. Looking at Sambas results they seem to make more sense than nielsens , go look for yourself !

One thought on “Nielsen: Super Bowl LX Averaged 124.9 Million TV Viewers; 128.2 Million Watched Bad Bunny Halftime Show”

James Persinger says:

February 12, 2026 at 6:09 am

Looks to me that Nielsen ratings down thru the years information gathering sources changed from to meet there agenda . They basically skewers the results by changing there sources of information gathering and relying on Univision and other Spanish sources of viewership that are Spanish based to meet there needs . They sampled a small Spanish viewer base and used those results to claim it is a sampling of a wide audience of American English speaking households too and other language households. Clearly this is an attempt by Nielsen knowing there was a controversial all Spanish language halftime show the very first one to skew the ratings by sampling all nbc affileated stations and only large Spanish viewership stations like Univision which are listed below to give nbc the station which aired the Super Bowl the sampling results they desired and to show a high viewership for the Super Bowl and bad bunny’s halftime show as a huge success by sampling only a wide Spanish station viewership basically doing what nbc has done best in elections and other events fixing the results by controling where and from whom the information was gathered in a non uniform sampling . They sampled almost exclusively from Spanish language stations to get the Super Bowl and halftime show results nbc desired to make there programming look like a huge success and sell more advertising next year and advance there political agendas . Same old tricks nbc tricks they have been doing for years just look at the collum to the left side and look at how it changed over the years to more of a Spanish language heavy sampling and nbc stations and eliminated nbc,s competitor stations . Clearly Nielsen has been bought off by nbc big money to skewer the ratings the fix was in before this game was even played or the halftime show was shown . If you want an accurate source for sampling that’s not skewered and is a fair balanced and accurate with out big money sponsorship influenceing ratings outcomes . Go look at Samba TV Ratings from San Francisco a longtime respectable company that is not bought out by or influenced by the Super Bowl sponsor NBC tv . Samba TV has been around for a very longtime and is not taking money for results from any sponsors and samples a wide range of TV vierership not just heavily based on one area and type of viewers to produce a result the Super Bowl sponsor NBC in this case desired to help sell advertising . Samba has no interest in the results of the viewer sampling survey . Unlike Nielsen who obviously doctored the sampleing audience to produce a more pro Spanish Audiance result and more posiative bunny result by sampleing Univision and other pro Spanish stations. Look at who Samba samples it’s a more balanced sampleing . And that’s why we have a very favorable result for a all Spanish language Super Bowl halftime show in the USA that almost all speak English and only a small portion of the country speaks Spanish yet the Nielsen results show it as second highest rated Super Bowl and halftime show in history and anyone with common sense and lives here knows no one who speaks English only which is a huge majority of the country watched that halftime show anda lot of the game. Looking at Sambas results they seem to make more sense than nielsens , go look for yourself !

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