News
Erik Gruenwedel
February 8, 2026
The opening day (Feb. 7) of competition of the Milano Cortina Winter Olympics averaged 28.5 million viewers across NBC, Peacock, USA Network and CNBC, according to new data from Nielsen and Adobe Analytics.
It was the most-watched day of Winter Games TV coverage since 2014 and a 92% increase over the opening Saturday of the 2022 Beijing Olympics with 14.8 million.
Peacock and other streaming platforms reached 4.1 million average viewers. Viewers streamed a total of 1.3 billion minutes of coverage, the first time a single day of Winter Olympics coverage has ever surpassed 1 billion minutes mark.
Viewership was driven by the figure skating team event (featuring U.S. stars Ilia Malinin and ice dancing pair Madison Chock and Evan Bates), women’s hockey (Team USA vs. Finland), and snowboard big air.
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