Peacock Added 3 Million Q1 Subs to Top 34 Million, Operating Loss Declines to $639 Million
April 25, 2024
NBCUniversal’s subscription streaming video service Peacock added 3 million subscribers in the first quarter (ended March 31) to end the fiscal period with 34 million subscribers — up 55% from 21.9 million subs in the first quarter of 2023.
The streamer upped quarterly revenue 54% to $1.1 billion, from $714.2 million, while Peacock’s pre-tax operating loss narrowed to $639 million from an operating loss of $704 million in the prior year period, and on a sequential quarterly basis.
By comparison, SVOD industry leader Netflix added 9.3 million Q1 subscribers worldwide (2.53 million in North America), with profit of $2.3 billion on revenue of $9.4 billion.
As previously reported, Peacock’s exclusive NFL Wild Card Game on Jan. 13 was the biggest live-streamed event in U.S. history, driving internet usage to a single day U.S. record. The game set a record as the largest internet event ever, consuming 30% of internet traffic during the game.
“Peacock remains one of the fastest growing domestic streamers with impressive acquisition, retention and engagement trends,” Comcast CEO Brian Roberts said in a statement.
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