Peacock original series "Bel-Air".
Peacock Curates Streaming Content for Black Audiences
October 7, 2024
NBCUniversal Oct. 7 officially launched its new content collection called “ExcellencE!” on the Peacock streaming platform, in partnership with media company Group Black.
The new streaming platform aims to highlight NBCUniversal content serving cross-cultural audiences and help advertisers connect with them.
Starting today, Peacock subscribers can visit the ExcellencE! destination to view thousands of hours of inclusive programming, including “Bel-Air,” “Martin” and “The Real Housewives of Atlanta,” with additional original content to be added in 2025.
The launch is part of NBCUniversal and Group Black’s expanded partnership, which originated from Peacock’s Black Excellence 365 program in 2023.
“Together with Group Black, we are bringing thousands of hours of diverse-led content to a curated destination, enabling our audiences to better explore cultural conversations through storytelling,” Val Boreland, EVP of content acquisitions for NBCUniversal Entertainment, said in a statement.
Subscribe HERE to the FREE Media Play News Daily Newsletter!