Cineverse Expands FAST Pact With Amagi Connect
July 17, 2023
Cineverse July 17 announced it is expanding its partnership with Amagi to incorporate the latter’s portfolio of hundreds of free ad-supported streaming TV (FAST) channels on its streaming service. Los Angeles-based Cineverse will also bring its streaming channels to the Amagi Connect marketplace to expand its reach internationally.
Amagi technology, which helps content owners launch, distribute and monetize live linear channels, is used by several FAST platforms, including LG Channels, Plex, TCL, VIDAA Free, Rakuten TV, Xiaomi, Redbox Digital, Canela and Netgem, among others.
“[Our] existing presence as a Top 10 provider of AVOD catalog will be further bolstered by this [Amagi] partnership,” Erick Opeka, president and chief strategy officer of Cineverse, said in a statement.
Amagi’s COO and chief technology officer Tony Huidor said Amagi will help Cineverse expand its FAST markets outside of the United States via connected-TV manufacturers, virtual MVPDs and emerging international OTT video platforms.
“Furthermore, we aim to enhance and refresh [our] FAST channels on a regular basis through content acquisitions that cater to diverse audiences and drive viewership on a global scale,” Huidor said in a statement.
Cineverse streaming channels include AsianCrush, The Bob Ross Channel, RetroCrush, Comedy Dynamics, Midnight Pulp, Crime Hunters, The Dove Channel, Fandor and Screambox TV, among others.
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