Francesca Pezzoli, Author at Media Play News https://www.mediaplaynews.com Bringing Entertainment Home Sun, 15 Feb 2026 20:34:01 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 https://www.mediaplaynews.com/wp-content/uploads/2017/12/cropped-mpn-favicon-32x32.gif Francesca Pezzoli, Author at Media Play News https://www.mediaplaynews.com 32 32 Super Bowl LX, 2026 Winter Olympics, and the New Battleground for Live Sports https://www.mediaplaynews.com/super-bowl-lx-2026-winter-olympics-and-the-new-battleground-for-live-sports/ https://www.mediaplaynews.com/super-bowl-lx-2026-winter-olympics-and-the-new-battleground-for-live-sports/#respond Wed, 04 Feb 2026 21:02:44 +0000 https://www.mediaplaynews.com/?p=330235 Live sports have been steadily moving to streaming, but Feb. 8 may mark a decisive shift. On that day, NBC and Peacock will broadcast both Super Bowl LX and the 2026 Milano Cortina Winter Olympics. For an industry that has long debated whether streaming can support the biggest live sporting events at scale, this month … Continue reading "Super Bowl LX, 2026 Winter Olympics, and the New Battleground for Live Sports"

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]]> https://www.mediaplaynews.com/super-bowl-lx-2026-winter-olympics-and-the-new-battleground-for-live-sports/feed/ 0 Netflix May Buy the IP, But Who Owns the Digital Shelf? https://www.mediaplaynews.com/netflix-may-buy-the-ip-but-who-owns-the-digital-shelf/ https://www.mediaplaynews.com/netflix-may-buy-the-ip-but-who-owns-the-digital-shelf/#respond Tue, 23 Dec 2025 21:43:44 +0000 https://www.mediaplaynews.com/?p=324842 Recent headlines about Warner Bros. Discovery, from the accepted deal with Netflix to a hostile bid by Paramount, have focused on libraries, IP valuation, and the future of individual services. But here’s the question almost no one is asking: if Netflix controls the IP, does that automatically translate to more visibility for Warner Bros. titles … Continue reading "Netflix May Buy the IP, But Who Owns the Digital Shelf?"

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]]> https://www.mediaplaynews.com/netflix-may-buy-the-ip-but-who-owns-the-digital-shelf/feed/ 0 How Streamers Can Win Thanksgiving Week: What CTV Promotions Reveal About the Next Big Battle for Attention https://www.mediaplaynews.com/how-streamers-can-win-thanksgiving-week-what-ctv-promotions-reveal-about-the-next-big-battle-for-attention/ https://www.mediaplaynews.com/how-streamers-can-win-thanksgiving-week-what-ctv-promotions-reveal-about-the-next-big-battle-for-attention/#respond Fri, 21 Nov 2025 19:10:54 +0000 https://www.mediaplaynews.com/?p=320802 Every November, the entertainment industry hits its version of the Super Bowl. Thanksgiving week is no longer just a retail battleground. It’s one of the most valuable media windows of the year, where live sports, blockbuster streaming premieres, and Black Friday subscription deals converge on the biggest screen in the home: television. According to Samsung … Continue reading "How Streamers Can Win Thanksgiving Week: What CTV Promotions Reveal About the Next Big Battle for Attention"

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