Tag: Peacock

Peacock to Start Streaming Oscar-Nominated ‘Hamnet’ March 6

Peacock on March 6 will start streaming the critically hailed Focus Features film Hamnet, which has been nominated for eight Academy Awards.

The biographical period film was directed by Chloé Zhao, who co-wrote the screenplay with Maggie O’Farrell. Based on the 2020 novel by O’Farrell, the film dramatizes the family life of William Shakespeare and his wife Anne Hathaway as they deal with the death of their 11-year-old son Hamnet. The film stars Jessie Buckley and Paul Mescal as Anne and William, alongside Emily Watson, Joe Alwyn and Noah Jupe in supporting roles.

Hamnet has  grossed over $87 million worldwide, with approximately $23.2 million from North American theaters and $63.9 million from international markets.

The film won Best Motion Picture — Drama and Best Actress in a Motion Picture — Drama (for Buckley) at the 83rd Golden Globe Awards, and has received eight nominations for the 98th Academy Awards, including Best Picture, Best Director for Zhao, and Best Actress for Buckley. Hamnet also has been recognized by the American Film Institute as one of the top 10 films of 2025.

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Men’s Gold Medal Hockey Game Averaged 18.9 Million Viewers Across NBC, Peacock

Team USA’s overtime 2-1 gold medal win over Canada in the early morning of Feb. 22 averaged 18.9 million viewers across NBC Sports and the Peacock streaming service, according to NBC. It was the men’s first gold medal in hockey since the 1980 “Miracle on Ice” win at the Lake Placid Winter Olympics.

Viewership peaked at 26 million for the winning shot by Jack Hughes — reportedly the biggest live-TV sports viewership for a pre-9 a.m. ET start time in U.S. history.

Team USA’s win over Canada in the women’s hockey final drew a record 5.3 million viewers across USA Network and Peacock, peaking at 7.7 million.

The 2010 Vancouver Winter Olympics gold medal men’s hockey match between the U.S. and Canada remains the most-watched hockey game on NBC with 27.6 million viewers. Canada defeated the U.S., 3–2, in overtime on Feb. 28, 2010.

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Peacock Upped Winter Olympics Streaming Minutes 114% to 14.8 Billion — Before Sunday’s U.S. Men’s Gold Medal-Winning Hockey Match

NBCUniversal’s Peacock streaming platform, along with other digital properties, generated 14.8 billion minutes of Milan Cortina Winter Olympics streaming views through Feb. 20, up 114% from 6.9 billion minutes streamed during the 2022 Beijing Winter Olympics four years ago, according to new data from Nielsen and Adobe Analytics.

Prime time coverage of the Games across NBC Sports and streaming averaged 24 million viewers across both afternoon (2-5 p.m. EST) and evening coverage (8-11 p.m.), up 94% from 12.4 million average viewers in Beijing.

The 2024 Paris Summer Games average viewership increased 82% from from the pandemic-delayed 2021 Tokyo Summer Games.

“I think that the Paris Games deserve a lot of the credit for rejuvenating that [viewing] interest and enthusiasm, and some of that momentum continued through to Milan,” Rich Cordella, president of NBC Sports, said in a statement.

Final TV and streaming viewership data from the Milan Games is expected by Feb. 24.

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Comcast Says Xfinity Live-Streamed Super Bowl LX Faster Into Homes Than Other vMVPD Providers

Comcast’s Xfinity premium television service Feb. 19 announced that it live-streamed the game on its Peacock RealTime4K channel to customers’ homes faster than any other virtual multichannel video program distributor.

According to the service, internal testing showed that Xfinity customers live streaming were among the first in the country to see every moment unfold from Levi’s Stadium in Santa Clara, Calif., as close to real-time as possible and in the best possible picture and audio quality.

Additional testing confirmed Xfinity’s feed was between nine and 49 seconds faster than virtual MVPDs, including YouTube TV, Hulu + Live TV, Sling TV and DirecTV Stream.

“Delivering the fastest path from stadium to screen is the ultimate benchmark for live sports,” Michael Pilquist, VP of video architecture at Comcast, said in a statement. “RealTime4K builds on our network innovation to give customers not only the most immersive picture and sound, but the speed that keeps them ahead of spoilers, texts, and social media.”

With a full day of Olympics and Super Bowl coverage in RealTime4K, plus streaming coverage on Peacock, Feb. 8 marked the most-trafficked day ever for video streaming on Comcast’s network, according to the company.

RealTime4K is part of Xfinity’s ongoing strategy to redefine how pay-TV subscribers engage with live sports in the digital era. Xfinity ended 2025 with 11.3 million domestic video customers.

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Apptopia: Older Viewers Mobile Streaming Winter Olympics for Longest Stints on Peacock

Through the first 10 days of the Milan Cortina Winter Olympics, older Americans spent a record average 90 minutes streaming the Games on Peacock on their mobile devices, according to new data from analytics provider Apptopia.

More than 6.3 billion minutes of streamed Games content has been consumed, which tops the entire tally for the combined 2018 PyeongChang and 2022 Beijing Winter Games.

“Comparing the past three Olympic Games on Peacock, average time spent among daily active users is up for all age groups for these Winter Games, with the exception of the 36-45 bracket,” Apptopia said in a note. “Older users, those aged 46+, saw the largest increase over the Summer 2024 games, at 48.5%.”

Compared to the 2024 Paris Summer Olympics, daily active users are down 9%.

Across all NBCUniversal platforms, an average of 25.7 million viewers are watching the games on a daily basis — double the average 13 million viewers from the 2022 Games.

The 2026 Opening Ceremony averaged 3 million viewers on Peacock, making it the most-streamed Winter Games opening ceremony, according to Nielsen and Adobe Analytics.

Apptopia found that 27% of Peacock streamers watching the Winter Olympics are new to the app, and about 23% were returning users who had dropped their subscription before the Games. The remaining 50% were current active Peacock users.

“This means the Winter Games functioned less as a pure acquisition play and more as a full-funnel lifecycle tool, reactivating lapsed subscribers while deepening engagement among the existing base,” Adam Blacker, director of public relations at Apptopia, said in a statement.

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NBC, Peacock Drive Biggest NBA All-Star Game TV Viewership in 15 Years

The 2026 NBA All-Star Game on Feb. 15 was the most-watched annual event since 2011, averaging 8.8 million viewers across NBC, Peacock and Telemundo, according to new Nielsen data — up 87% from the 2025 game telecast on Warner Bros. Discovery’s TNT with 4.7 million viewers.

Peak viewership reached 9.8 million, with online searches up 44% from last year.

The event is the first in the NBA’s new 11-year, $76 billion media distribution deal with Disney, NBCUniversal and Amazon.

The viewership increase was driven by NBC Sports’ “Legendary February” programming and Peacock, which featured new streaming features, including the interactive “courtside live” that allowed streamers to act as their own camera operator. It provided ultra-wide 4K feeds from cameras on the scorer’s table, effectively giving fans a “courtside seat” on their mobile devices or TVs.

The streamer offered “alternative viewing angles,” which enabled viewers to move between multiple curated feeds, including “star spotlight,” and “bench cam,” which showcased real-time reactions from both the home and away team benches.

Peacock was also the distributor of Feb. 13 opening events, including the “Rising Stars Challenge” and the “HBCU Classic.”

The streamer’s “performance view” feature utilized overlays to show real-time stats, heat maps and scoring probabilities during the live stream.

The All-Star Game mixed it up, showcasing three teams — USA Stars, USA Stripes, and Team World (comprised of the NBA’s foreign players) —competing in four 12-minute games.

USA Stars defeated USA Stripes 47–21 in the championship game, with the Minnesota Timberwolves’ Anthony Edwards (USA Stars) given MVP honors with 32 points and nine rebounds.

The Los Angeles Clippers’ Kawhi Leonard (USA Stripes) scored a record 31 points in a single 12-minute round-robin game to send his team to the finals.

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Milan Cortina Olympics Most-Watched, Streamed Winter Games in 12 Years

NBCUniversal’s coverage of the 2026 Milan Cortina Winter Olympics averaged 26.5 million viewers across television and streaming platforms through the first five nights (Feb. 6-10), according to NBCUniversal, Nielsen and Adobe Analytics.

The platforms include NBC, Peacock, NBCUniversal digital platforms and Versant’s CNBC and USA Network.

Led by the NBC broadcast network, all five days of Milan Cortina Winter Olympic coverage (since the Feb. 6 Opening Ceremony) have topped 20 million viewers and have posted significant gains over 2022.

This marks the most-watched start to a Winter Games since the 2014 Sochi Olympics, and represents a 93% increase over the same period for the 2022 Beijing Games (which averaged 13.7 million viewers).

NBCUniversal’s Peacock streaming service contributed to the tally, generating more video consumption than the previous Winter Games combined.

Through Feb. 10, Peacock totaled 5.3 billion minutes, more than double the entire 2018 PyeongChang Games (2.2 billion minutes), and 36% higher than the full 2022 Beijing Games (3.9 billion).

Feb. 7 coverage generated a record 1.3 billion minutes of streaming, the first time a Winter Olympics day topped 1 billion minutes.

Through Feb. 12, more than 200 million Americans had watched at least some portion of NBCUniversal’s “Legendary February” coverage (including Super Bowl LX and the Olympics).

The TV ratings jump is attributed to more favorable time zones (Italy is six hours ahead of the U.S. East Coast compared, with more than 13 hours for recent Games in Asia), allowing for more live daytime windows.

NBCUniversal owns the U.S. media rights to the Olympic Games through 2036, which include Los Angeles (2028), the French Alps (2030), Brisbane (2032), Utah (2034), and the 2036 Summer Games.

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Peacock Begins Exclusively Streaming Oscar-Nominated ‘Song Sung Blue’ on Feb. 13

NBCUniversal’s Peacock streaming service will begin streaming the Oscar-nominated Focus Features film Song Sung Blue on Feb. 13.

Based on the award-winning 2008 documentary by Greg Kohs, the film explores the music and the timeless influence of musician Neil Diamond.

Hugh Jackman and Kate Hudson, in her Academy Award, Golden Globe and Actor Award-nominated role, star in the romance alongside Michael Imperioli, Ella Anderson and Mustafa Shakir, among others.

From writer-director Craig Brewer, the film stars Jackman and Hudson as Mike and Claire, two down-on-their-luck musicians who fall in love forming a Neil Diamond tribute band called Lightning and Thunder, rising from a humble garage to dive bar gigs to unexpected hometown stardom.

The movie, which became became available for premium digital rental and sale Jan. 13, generated $55.4 million at the global box office, including $38.9 million across North American screens.

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Kate Hudson, Hugh Jackman in ‘Song Sung Blue’

Milan Cortina Winter Olympics Day One Biggest TV, Streaming Viewership in 16 Years

The opening day (Feb. 7) of competition of the Milano Cortina Winter Olympics averaged 28.5 million viewers across NBC, Peacock, USA Network and CNBC, according to new data from Nielsen and Adobe Analytics.

It was the most-watched day of Winter Games TV coverage since 2014 and a 92% increase over the opening Saturday of the 2022 Beijing Olympics with 14.8 million.

Peacock and other streaming platforms reached 4.1 million average viewers. Viewers streamed a total of 1.3 billion minutes of coverage, the first time a single day of Winter Olympics coverage has ever surpassed 1 billion minutes mark.

Viewership was driven by the figure skating team event (featuring U.S. stars Ilia Malinin and ice dancing pair Madison Chock and Evan Bates), women’s hockey (Team USA vs. Finland), and snowboard big air.

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Milan Cortina Winter Olympics Opening Ceremony Tracks 21.4 Million Viewers Across NBC, Peacock

The Feb. 6 opening ceremony for the Milan Cortina Winter Olympics generated 21.4 million viewers across NBC and Peacock, up 34% from the 16 million viewers for the opening ceremony of the 2022 Beijing Winter Olympics, according to data from Adobe Analytics.

The opening ceremony across four different locations — which featured Mariah Carey singing in Italian, “The White Lotus” star Sabrina Impacciatore performing an exhausting dance routine, tenor Andrea Bocelli singing

Total opening ceremony streaming minutes topped 700 million minutes across all digital platform, up 250% from the 280 million minutes streamed at the opening ceremony at the Beijing Games.

“We are off to a strong start with Friday’s captivating Opening Ceremony highlighted by the historic cities, the scenic mountain areas, and the Parade of Athletes,” Rick Cordella, president of NBC Sports, said in a statement.

“The opening ceremony audience exceeded our expectations, and we can’t wait for the next two weeks of competition.”

The Winter Games run through the closing ceremony on Feb. 22.

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