Tag: Looper Insights

Looper Insights: ‘One Battle After Another,’ Prime Video Top January Streamer of the Month Charts

The Oscar-nominated film One Battle After Another, streaming on HBO Max, and Prime Video topped Looper Insights’ Streamer of the Month Report charts for January.

The report breaks down the top 10 entertainment streaming apps and titles promoted across CTV platforms in the United States and is ranked using Looper’s proprietary Dollar Media Placement Value ($MPV) metric.

Warner Bros. Pictures’ award-lauded One Battle After Another, which rose from No. 5 on the title chart the previous month, started streaming on HBO Max Dec. 19. Written, directed and produced by Paul Thomas Anderson, the dark comedy actioner follows washed-up revolutionary Bob (Leonardo DiCaprio), who exists in a state of stoned paranoia, surviving off-grid with his spirited, self-reliant daughter Willa. When his evil nemesis (Sean Penn) resurfaces after 16 years and she goes missing, the former radical scrambles to find her, father and daughter both battling the consequences of his past.

Top apps by $MPV were Prime Video, which led with $162.9 million, followed by Tubi ($131.7 million) and The Roku Channel ($120.6 million).

Coming in at No. 2 on the title chart was Universal’s Oscar-nominated dark comedy Bugonia, which started streaming on Peacock Dec. 26. The film follows two conspiracy obsessed young men who kidnap the high-powered CEO of a major company, convinced that she is an alien intent on destroying planet Earth. The cast includes Emma Stone, Jesse Plemons, Aidan Delbis, Stavros Halkias and Alicia Silverstone.

Landing at No. 3 on the title chart was the medical drama “The Pitt,” season two of which started streaming on HBO Max Jan. 8. It stars Noah Wyle as Dr. Michael “Robby” Robinavitch, the chief attendant in Pittsburgh Trauma Medical Hospital’s emergency room. The series follows Robby’s team during a 15-hour shift in the ER, with each episode depicting one hour.

At No. 4 on the chart was the competition reality series “The Traitors,” season four of which began streaming on Peacock Jan. 8. In the series, “faithful” reality TV veteran contestants must root out the “traitors” among them to win the $250,000 grand prize.

“Landman,” season two of which started streaming on Paramount+ Nov. 16, fell from the top spot on the title chart the previous month to No. 5 in January. The Taylor Sheridan oil industry series stars Billy Bob Thornton, Ali Larter, Demi Moore, Sam Elliott and Andy Garcia, among others. Season two finds Tommy Norris (Thornton) facing mounting pressure from employer M-Tex Oil, Cami Miller (Moore) and the shadow of his kin.

Falling three spots to No. 6 on the title chart was “Fallout,” season two of which debuted on Prime Video Dec. 16. The post-apocalyptic series is based on the role-playing video game franchise.

Landing at No. 7 on the title chart was “Heated Rivalry,” which debuted Nov. 28 on HBO Max. The series chronicles the story of rival hockey players Shane Hollander (Hudson Williams) and Ilya Rozanov (Connor Storrie), two of the biggest stars in Major League Hockey. What begins as a secret fling between two fresh-faced rookies evolves into a years-long journey of love, denial and self-discovery.

Coming in at No. 8 on the title chart was Warner Bros.’ Oscar-nominated feature Sinners, which began streaming on HBO Max way back on July 4. In the film, trying to leave their troubled lives behind, twin brothers (both played by Michael B. Jordan) return to their hometown to start again, only to discover that an even greater evil is waiting to welcome them back.

Falling five spots from its December position to No. 9 on the title chart in January was “It: Welcome to Derry,” which debuted on HBO Max on Oct. 26. The series is set in the world of Stephen King’s “It” horror universe. It’s based on King’s novel and expands the vision established by filmmaker Andy Muschietti in the feature films It: Chapter One and It: Chapter Two.

Falling eight spots to No. 10 on the title chart was “Pluribus,” which debuted on Apple TV Nov. 7. The sci-fi drama from writer and director Vince Gilligan, the creator of “Breaking Bad” and co-creator of “Better Call Saul,” stars “Better Call Saul” alum Rhea Seehorn as a woman fighting to retain her individuality when an alien virus turns the rest of humanity into a hive mind.

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Top 10 Titles (Ranked by Dollar MPV):

  1. One Battle After Another — HBO Max — $10,470,983
  2. Bugonia — Peacock — $6,703,310
  3. “The Pitt” — HBO Max — $6,552,556
  4. “The Traitors” — Peacock — $5,529,101
  5. “Landman” — Paramount+ — $5,471,127
  6. “Fallout” — Prime Video — $5,158,981
  7. “Heated Rivalry” — HBO Max — $4,555,721
  8. Sinners — HBO Max — $4,533,541
  9. “It: Welcome to Derry” — HBO Max — $4,259,615
  10. “Pluribus” — Apple TV — $3,927,207

 

Top 10 Apps (Ranked by Dollar MPV):

  1. Prime Video – $162,948,374
  2. Tubi – $131,695,294
  3. The Roku Channel – $120,585,938
  4. HBO Max – $117,755,117
  5. Pluto TV – $96,007,550
  6. Peacock – $92,774,466
  7. Paramount+ – $90,278,651
  8. Disney+ – $88,671,813
  9. Hulu – $65,809,321
  10. Apple TV – $50,891,485

Looper Insights: ‘Landman,’ Prime Video Top December Streamer of the Month Charts

Paramount+’s “Landman” and Prime Video topped Looper Insights’ Streamer of the Month Report charts for December.

The report breaks down the top 10 entertainment streaming apps and titles promoted across CTV platforms in the United States and is ranked using Looper’s proprietary Dollar Media Placement Value ($MPV) metric.

“Landman,” season two of which started streaming on Paramount+ Nov. 16, rose from No. 5 on the title chart the previous month. The Taylor Sheridan oil industry series stars Billy Bob Thornton, Ali Larter, Demi Moore, Sam Elliott and Andy Garcia, among others. Season two finds Tommy Norris (Thornton) facing mounting pressure from employer M-Tex Oil, Cami Miller (Moore) and the shadow of his kin.

Top apps by $MPV were Prime Video, which led with $138.4 million, followed by Paramount+ ($105.5 million) and HBO Max ($98 million).

Landing at No. 2 on the title chart was “Pluribus,” which debuted on Apple TV Nov. 7. The sci-fi drama from writer and director Vince Gilligan, the creator of “Breaking Bad” and co-creator of “Better Call Saul,” stars “Better Call Saul” alum Rhea Seehorn as a woman fighting to retain her individuality when an alien virus turns the rest of humanity into a hive mind.

Debuting at No. 3 on the title chart was “Fallout,” season two of which debuted on Prime Video Dec. 16. The post-apocalyptic series is based on the role-playing video game franchise.

Falling from No. 1 in November to No. 4 on the title chart in December was “It: Welcome to Derry,” which debuted on HBO and HBO Max on Oct. 26. The series is set in the world of Stephen King’s “It” horror universe. It’s based on King’s novel and expands the vision established by filmmaker Andy Muschietti in the feature films It: Chapter One and It: Chapter Two.

Landing at No. 5 on the title chart was Warner Bros. Pictures’ Golden Globe-winning One Battle After Another, which starting streaming on HBO Max Dec. 19. Written, directed and produced by Paul Thomas Anderson, the dark comedy actioner follows washed-up revolutionary Bob (Leonardo DiCaprio), who exists in a state of stoned paranoia, surviving off-grid with his spirited, self-reliant daughter Willa. When his evil nemesis (Sean Penn) resurfaces after 16 years and she goes missing, the former radical scrambles to find her, father and daughter both battling the consequences of his past. The film picked up Globes for Best Motion Picture — Musical or Comedy, Best Performance by a Female Actor in a Supporting Role for Teyana Taylor, and Best Director — Motion Picture and Best Screenplay — Motion Picture for Anderson.

Coming in at no. 6 on the title chart was the Tom Cruise actioner Mission: Impossible — The Final Reckoning, which debuted on Paramount+ Nov. 25. The film is the eighth installment in the “Mission: Impossible” franchise with Cruise returning as IMF team leader Ethan Hunt. In the film, Hunt and the Impossible Mission Force (IMF) continue their search for the Entity, a terroristic AI that has infiltrated intelligence networks across the globe.

Landing at No. 7 on the title chart was “Percy Jackson and the Olympians,” season two of which started streaming on Disney+ Dec. 10. Based on The Sea of Monsters, the second book in Rick Riordan’s best-selling series, the new season features new monsters, action-packed mayhem and higher stakes as the young demigods embark on a perilous quest to save Camp Half-Blood and their friend Grover.

Falling from No. 6 in November to No. 8 on the title chart was “Tulsa King.” Season three of the mob series starring Sylvester Stallone started streaming on Paramount+ Sept. 21 and wrapped up Nov. 23.

Landing at No. 9 on the title chart was the Christmas comedy Oh. What. Fun., which premiered on Prime Video Dec. 3. Starring Michelle Pfeiffer and Felicity Jones, Oh. What. Fun. tells the story of mom Claire Clauster (Pfeiffer), whose efforts to make Christmas special for her family each year go unnoticed until she goes missing, setting off a chaotic search by her family.

Falling from No. 7 in November to No. 10 on the title chart was the CBS series “Tracker,” season three of which debuted Oct. 19 and streams on Paramount+. It follows a skilled survivalist and tracker who earns his living by assisting law enforcement and private citizens in exchange for reward money.

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Top 10 Titles (Ranked by Dollar MPV):

  1. “Landman” — Paramount+ — $7,422,973
  2. “Pluribus” — Apple TV — $5,560,940
  3. “Fallout” — Prime Video — $5,416,232
  4. “It: Welcome to Derry” — HBO Max — $5,406,790
  5. One Battle After Another — HBO Max — $4,915,917
  6. Mission: Impossible — The Final Reckoning — Paramount+ — $4,195,862
  7. “Percy Jackson and the Olympics” — Disney+ — $4,111,196
  8. “Tulsa King” — Paramount+ — $3,897,187
  9. Oh. What. Fun. — Prime Video — $3,691,194
  10. “Tracker” — Paramount+ — $3,676,740

 

Top 10 Apps (Ranked by Dollar MPV):

  1. Prime Video – $138,385,157
  2. Paramount+ – $105,500,788
  3. HBO Max – $98,028,959
  4. Disney+ – $90,797,684
  5. Pluto TV – $88,639,722
  6. Tubi – $82,382,809
  7. Peacock – $81,436,580
  8. The Roku Channel – $73,160,495
  9. Apple TV – $58,241,869
  10. Hulu – $54,279,238

Netflix May Buy the IP, But Who Owns the Digital Shelf?

Recent headlines about Warner Bros. Discovery, from the accepted deal with Netflix to a hostile bid by Paramount, have focused on libraries, IP valuation, and the future of individual services. But here’s the question almost no one is asking: if Netflix controls the IP, does that automatically translate to more visibility for Warner Bros. titles across the CTV home screen?

Francesca Pezzoli

Underneath the deal speculation lies a more consequential battle: who owns the digital shelf where that content is merchandised in the CTV ecosystem?

In a linear world, owning a studio meant owning a catalog, and distribution followed a relatively predictable path. In today’s CTV-dominated landscape, control is far more fragmented and arguably more valuable. With streaming, what matters is not simply what you own, but who controls the “front door” of discovery across devices, platforms, and operating systems.

The New Home Screen Power Brokers

Smart TV platforms and connected TV operating systems, including Roku, Fire TV, Google TV, Samsung and LG, now control access to audiences at the moment of choice. They determine which title is promoted, where it appears on the home screen, which carousel it surfaces in, and which franchises receive premium placement.

Owning the IP is one aspect; managing visibility is an entirely different challenge. Owning HBO doesn’t automatically translate into owning the HBO slot on Samsung. Even if Netflix were to acquire Warner Bros. Discovery, the visibility of their titles on Samsung devices or Fire TV homepages would still need to be negotiated inside the merchandising economics of those platforms.

The High Stakes of Premium Real Estate

Premium placements on home screens are already dominated by a small number of global players. Independent CTV visibility data shows that week after week, the same companies capture a disproportionate share of high-impact merchandising slots. This imbalance is likely to grow, not shrink, as consolidation increases.

In that context, the Netflix-WBD deal is about more than bringing beloved franchises under one roof. It’s about controlling more opportunities to surface that content across third-party operating systems, especially as those platforms continue to build their own advertising, promotion and merchandising businesses.

Why This Matters

Even the biggest studios today do not control their promotional destiny across the CTV ecosystem. They depend on platform relations teams, merchandising spend, and retail-style negotiations to secure shelf space.

And that’s what makes the WBD case so interesting: studio ownership doesn’t guarantee on-screen visibility. Visibility is rented, not owned. No matter who controls the IP, the studio still has to compete for placement inside the merchandising architecture of Roku, Samsung, LG and others.

The Industry Question No One Is Asking Yet

As consolidation accelerates, the strategic question becomes: If content ownership shifts, does merchandising power shift with it? The short answer is: not automatically.

Owning a studio doesn’t necessarily mean owning the most valuable promotional real estate in the ecosystem. That belongs to the devices, the OS layer, and the merchandising engines that shape what audiences see first.

If WBD is acquired, the fundamental challenge remains the same: what percentage of the CTV shelf do they really own and at what cost?

If the future of streaming is being decided on the home screen, visibility is the currency everyone now has to measure. And as M&A reshapes the competitive landscape, the winners will be the companies that understand not just the value of their IP, but also its discoverability across the devices audiences use every day.

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Looper Insights: ‘It: Welcome to Derry,’ Prime Video Top November Streamer of the Month Charts

Prime Video and HBO Max’s Stephen King series “It: Welcome to Derry” topped Looper Insights’ Streamer of the Month Report charts for November.

The report breaks down the top 10 entertainment streaming apps and titles promoted across CTV platforms in the United States and is ranked using Looper’s proprietary Dollar Media Placement Value ($MPV) metric.

“It: Welcome to Derry,” which debuted on HBO and HBO Max on Oct. 26, is set in the world of Stephen King’s “It” horror universe. It’s based on King’s novel and expands the vision established by filmmaker Andy Muschietti in the feature films It: Chapter One and It: Chapter Two.

Top apps by $MPV were Prime Video, which led with $125 million, followed by Disney+ ($104.6 million) and Paramount+ ($84.6 million).

Landing at No. 2 on the title chart was the 1990 holiday classic feature Home Alone, streaming on Disney+. The film, starring Macauley Culkin as a kid left at home during the holidays, is being celebrated for its 35th anniversary.

Debuting at No. 3 on the title chart was Marvel Studios’ The Fantastic Four: First Steps, which started streaming on Disney+ Nov. 5. It reboots the franchise featuring the classic Marvel superhero team, as they defend Earth against Galactus, an existential threat to humanity who seeks to devour the planet.

Coming in at No. 4 on the title chart was the thriller series “All Her Fault,” which started streaming on Peacock Nov. 6. In the series, Marissa Irvine (Sarah Snook) arrives to collect her young son Milo from his first playdate, but the woman who answers the door isn’t a mother she recognizes. She claims she doesn’t have Milo and has never heard of him. 

Landing at No. 5 on the title chart was “Landman,” season two of which started streaming on Paramount+ Nov. 16. The Taylor Sheridan oil industry series stars Billy Bob Thornton, Ali Larter, Demi Moore, Sam Elliott, Jacob Lofland, Michelle Randolph, Paulina Chávez, Kayla Wallace, Mark Collie, James Jordan and Colm Feore. Season two finds Tommy Norris (Thornton) facing mounting pressure from employer M-Tex Oil, Cami Miller (Moore) and the shadow of his kin.

Falling from No. 4 in October to No. 6 on the title chart was “Tulsa King.” Season three of the mob series starring Sylvester Stallone started streaming on Paramount+ Sept. 21 and wrapped up Nov. 23.

Coming in at No. 7 on the title chart was the CBS series “Tracker,” season three of which debuted Oct. 19 and streams on Paramount+. It follows a skilled survivalist and tracker who earns his living by assisting law enforcement and private citizens in exchange for reward money.

Landing at No. 8 on the title chart was the New Line Cinema feature Weapons, which started streaming on HBO Max Oct. 24. From Zach Cregger, the mind behind Barbarian, Weapons has all but one child from the same class mysteriously vanishing on the same night, at exactly the same time — leaving a community questioning who or what is behind their disappearance. It stars Josh Brolin.

Falling from No. 3 in October to No. 9 on the title list was “High Potential,” season two of which started streaming on Hulu Sept. 16. It follows an intellectually gifted cleaning woman who becomes a police consultant.

Debuting at No. 10 on the title chart was the Universal Pictures feature Jurassic World Rebirth, which started streaming on Peacock Oct. 30. The seventh film in the “Jurassic” franchise follows a team of mercenaries hired by a medical research company to retrieve DNA from rare dinosaurs living on a tropical island that once housed a research facility that conducted genetic experiments. 

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Top 10 Titles (Ranked by Dollar MPV):

  1. “It: Welcome to Derry” – HBO Max – $7,923,764
  2. Home Alone – Disney+ – $6,223,638
  3. The Fantastic Four: First Steps – Disney+ – $6,160,682
  4. “All Her Fault” – Peacock – $6,152,862
  5. “Landman” – Paramount+ – $6,142,110
  6. “Tulsa King” – Paramount+ – $6,094,263
  7. “Tracker” – Paramount+ – $4,814,042
  8. Weapons – HBO Max – $4,737,443
  9. “High Potential” – Hulu – $4,736,777
  10. Jurassic World Rebirth – Peacock – $4,474,418

 

Top 10 Apps (Ranked by Dollar MPV):

  1. Prime Video – $125,046,791
  2. Disney+ – $104,615,885
  3. Paramount+ – $84,569,615
  4. Peacock – $80,595,159
  5. Pluto TV – $79,457,808
  6. HBO Max – $78,837,634
  7. Hulu – $64,183,280
  8. The Roku Channel – $61,196,034
  9. Tubi – $60,262,922
  10. Apple TV – $41,273,549

How Streamers Can Win Thanksgiving Week: What CTV Promotions Reveal About the Next Big Battle for Attention

Every November, the entertainment industry hits its version of the Super Bowl.

Francesca Pezzoli

Thanksgiving week is no longer just a retail battleground. It’s one of the most valuable media windows of the year, where live sports, blockbuster streaming premieres, and Black Friday subscription deals converge on the biggest screen in the home: television.

According to Samsung smart-TV viewership data, streaming activity jumps 11% during Thanksgiving week compared with average non-holiday weeks. With audiences off work, on the couch, and primed to browse, the Thanksgiving window has become a high-stakes promotional moment for streamers, studios and sports leagues.

To understand what actually worked in 2024 and what will shape a competitive advantage in 2025, Looper Insights analyzed promotional activity on major connected TV platforms, evaluating thousands of placements using its MPV (Media Placement Value) metric, which measures on-screen visibility, and $MPV (Dollar MPV), which assigns an equivalent media dollar value based on placement prominence.

Our “Thanksgiving 2025 Playbook” report reveals a new truth about streaming success during peak windows: Visibility is currency. If audiences can’t see the content title, they can’t click, stream, rent or subscribe.

The NFL Dominated the Screen

Thanksgiving has always belonged to the NFL, but on connected TVs, the league didn’t just win viewership; it won real estate.

Looper’s analysis shows that the top three NFL promotional placements across Roku, Fire TV and Vizio each achieved the maximum MPV score of 24, ranking them in the top 2% of all U.S. connected-TV promotions during the week.

Those three placements delivered a combined $536,000 in $MPV, led by Fubo TV’s “Turkey Day Football” takeover on Roku.

What made them so effective? Fubo TV’s “Turkey Day Football” on Roku used festive Thanksgiving visuals to spark excitement; Fire TV paired NFL action with other sports in a dynamic Black Friday split-screen offer; and Vizio highlighted the “Raiders vs. Chiefs” matchup with bold rivalry imagery and a strong call to action. Together, these placements show how tailored creative and premium placements drive standout visibility during one of the NFL’s biggest viewing weeks.

And the NFL didn’t stop at the games. Spin-offs such as Madden NFL, NFL Icons and NFL Slimetime carried that momentum into other formats, ranking among the week’s highest-performing secondary promotions. Even during tentpole moments, the league used its IP to stay visible before, during, and after the games.

Black Friday Becomes a Streaming Holiday

Black Friday has become just as important for streaming services as it is for retail, with major platforms using the holiday to promote subscription deals aggressively. However, the results showed a surprising trend: a longer offer duration is more effective than a deeper price discount. Both Max and Paramount+ had the same subscription price, but Max provided a longer promotional window and ultimately came out on top.

The New Rules of Holiday Streaming

Our analysis surfaced five clear strategies for Thanksgiving 2025:

  • Put your marquee IP in the most premium placement and surround it with supporting content. The properties that dominated Thanksgiving didn’t just appear on the homepage; they owned the hero units, full-width banners, and the top position in rotators. When you anchor your priority title with supporting spin-off content, you extend engagement beyond the main event and multiply visibility hours.
  • Control the platform, control the outcome. Streamers who control the distribution environment (device OS, app store, or app UI) can guarantee top placement when it matters most. Placement is not a creative choice; it’s a competitive advantage.
  • Longer offer windows beat deeper discounts. Our data shows that the duration of a promotional offer drives more conversions than the size of the discount. Viewers are more likely to start a trial when they feel they have time to enjoy the content, not when forced to decide under time pressure.
  • Match the CTA to the device for simplicity to win. On mobile and app-store environments, flexible CTAs like “Subscribe at a discounted price” outperform price-specific messaging because users are already in transaction mode. On CTV home screens, performance improves when CTAs focus on immediate action, such as “Watch Live” or “Stream Now.”
  • Always-on repetition beats a one-day splash. The best-performing campaigns didn’t rely on a single takeover tile; they used multiple recurring placements across rows and carousels to stay persistently visible throughout the week. Frequency drives familiarity, and familiarity drives clicks.

 

The Bottom Line

Thanksgiving week is no longer just a ratings race. It’s a visibility race.

In a world where more than half of users decide what to watch from the CTV home screen, the titles that win the screen win the week. And as films and franchises such as “Stranger Things,” Wicked: For Good, and multiple NFL matchups will compete for audience attention this Thanksgiving, streamers will need every advantage they can get.

Francesca Pezzoli is VP of marketing at Looper Insights, which specializes in providing granular, real-time analytics and insights on the promotional impact of content on connected TV platforms (CTV). 

Looper Insights: ‘How to Train Your Dragon,’ Prime Video Top October Streamer of the Month Charts

Prime Video and Universal Pictures’ live-action theatrical remake How to Train Your Dragon, streaming on Peacock, topped Looper Insights’ Streamer of the Month Report charts for October.

The report breaks down the top 10 entertainment streaming apps and titles promoted across CTV platforms in the United States and is ranked using Looper’s proprietary Dollar Media Placement Value ($MPV) metric.

How to Train Your Dragon, which started streaming on Peacock Oct. 10, centers on the dragon-fighting Vikings of the island of Berk, where Hiccup (Mason Thames), the son of Chief Stoick the Vast (Gerard Butler), hopes to prove himself as a great warrior, but secretly befriends a dragon named Toothless who is injured in an attack. 

Top apps by $MPV were Prime Video, which led with $119.3 million, followed by HBO Max ($91.3 million) and Disney+ ($87.1 million).

Rising from No. 9 in September to No. 2 on the title chart was the latest DC character feature reboot Superman, which started streaming on HBO Max Sept. 19. In the film, director James Gunn presents a newly imagined DC universe as Superman is drawn into conflicts both abroad and at home, his actions to protect humankind are questioned, and his vulnerability allows tech billionaire and master deceiver Lex Luthor to leverage the opportunity to get Superman out of the way for good. 

Rising from No. 7 in September to No. 3 on the title list was “High Potential,” season two of which started streaming on Hulu Sept. 16. It follows an intellectually gifted cleaning woman who becomes a police consultant.

Landing at No. 4 on the title chart was “Tulsa King.” Season three of the mob series starring Sylvester Stallone started streaming on Paramount+ Sept. 21.

Coming in at No. 5 on the title chart was the drama series “Task,” which starting streaming on HBO Max Sept. 7. The show, from creator Brad Ingelsby (“Mare of Easttown”), is set in the working-class suburbs of Philadelphia and centers on an FBI agent (Mark Ruffalo) who heads a task force to put an end to a string of violent robberies led by an unsuspecting family man (Tom Pelphrey).

Landing at No. 6 on the title chart was the actioner Play Dirty, which debuted on Prime Video Oct. 1. Starring Mark Wahlberg and LaKeith Stanfield, the film, from director Shane Black, follows a skilled crew that stumbles onto a score that pits them against the New York mob. The movie is based on Donald E. Westlake’s Parker crime books that were written under the pseudonym Richard Stark.

Falling from the top spot in September to No. 7 on the title chart was “Only Murders in the Building.” Season five of the murder mystery series, starring Steve Martin, Martin Short and Selena Gomez, began streaming on Hulu Sept. 9.

Landing at No. 8 on the title chart was “Gen V.” The satirical series, a spinoff of “The Boys” about a university that trains superheroes, completed its second season Oct. 22.

Coming in at No. 9 on the title chart was the 1993 comedy Hocus Pocus, streaming on Disney+. It stars Bette Midler, Sarah Jessica Parker and Kathy Najimy as a coven of evil witches.

Landing at No. 10 on the title chart was “Matlock,” starring Kathy Bates as a trial lawyer who takes on the name of her favorite TV attorney. Season two of the CBS series debuted Oct. 12 on Paramount+.

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Looper Insights Launches Sports Visibility Tracker to Measure Promotions

Looper Insights, a CTV merchandising analytics platform, has announced the launch of its new Sports Visibility Tracker, a solution enabling sports streamers, broadcasters, and rights holders to verify campaign compliance, measure performance, and optimize live event promotions across connected TV devices in real time.

The tracker offers visibility into when and how sporting events were being promoted, according to Looper Insights.

Built on the company’s proprietary MPV (Media Placement Value) framework, the Sports Visibility Tracker monitors campaigns before, during, and after major sporting events, according to Looper Insights. It verifies that promotions are compliant, accurate, and timely ahead of each game, then delivers live data throughout game day, complete with highlight reels of wins, misses, and competitor activity. The service provides clients with visual evidence and actionable insights to fix errors in real-time and refine their promotional strategies for upcoming games.

“In sports streaming, visibility is a zero-sum game; every second on the home screen is a second your competitor doesn’t have,” Francesca Pezzoli, VP of marketing at Looper Insights, said in a statement. “Our Sports Visibility Tracker turns what was once guesswork into a measurable, repeatable process, giving teams and platforms the clarity to act fast, justify spend, and win attention where it matters most.”

Key benefits of the Sports Visibility Tracker, according to Looper Insights:

  • Real-Time Visibility and Global Reach: Track every live sports promotion as it appears on connected TV home pages across hundreds of devices and 25+ countries, exactly as fans see it.
  • Game-Day Proof: Receive visual confirmation of how and where sporting events were promoted, complete with screenshots and analysis after each fixture.
  • Competitor Benchmarking: See how visibility and Media Placement Value (MPV) stack up against other leagues, broadcasters, and platforms.
  • Actionable Insights: Real-time alerts integrate with live operations, helping teams resolve issues quickly and deliver a seamless viewer experience. Receive reports and recommendations to optimize strategy and boost fan engagement.
  • Campaign ROI Measurement: Quantify how the paid media spend drives earned visibility and return on promotion.
  • Real-Time Alerts: Stay agile with instant notifications when promotional placements need correction or updates.

 

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Looper Insights: ‘Only Murders in the Building,’ Prime Video Top September Streamer of the Month Charts

Prime Video and the Hulu series “Only Murders in the Building” topped Looper Insights’ Streamer of the Month Report charts for September.

The report breaks down the top 10 entertainment streaming apps and titles promoted across CTV platforms in the United States and is ranked using Looper’s proprietary Dollar Media Placement Value ($MPV) metric.

Season five of the murder mystery series “Only Murders in the Building,” starring Steve Martin, Martin Short and Selena Gomez, began streaming on Hulu Sept. 9.

Top apps by $MPV were Prime Video, which led with $118.2 million, followed by HBO Max ($98.1 million) and Tubi ($94.6 million).

Landing at No. 2 on the title chart was Lilo & Stitch, the live-action reimagining of the classic 2002 animated Disney film that started streaming on Disney+ Sept. 3. The reimagining again centers on the tale of Lilo and her unconventional adopted alien “pet” Stitch.

Falling from the top spot on the title chart in August to No. 3 in September was “The Summer I Turned Pretty.” The third and final season of the coming-of-age romantic drama debuted on Prime Video July 16 and wrapped up Sept. 17. The series follows teenager Isabel “Belly” Conklin as she navigates the difficulties of growing up.

Landing at No. 4 on the title chart was “The Morning Show,” season four of which debuted Sept. 17 on Apple TV+. The show, starring Reese Witherspoon, Jennifer Aniston and Billy Crudup, examines the characters and culture behind a network broadcast morning news program.

Coming in at No. 5 on the title chart was “The Terminal List: Dark Wolf,” which began streaming on Prime Video Aug. 27. The action thriller series is a prequel to “The Terminal List” and features Taylor Kitsch and Chris Pratt reprising their roles.

Landing at No. 6 on the title chart was “The Paper,” which debuted on Peacock Sept. 4. In the series, the documentary crew that immortalized Dunder Mifflin’s Scranton branch in the Emmy Award-winning series “The Office” find a new subject when they discover a historic Midwestern newspaper and the publisher trying to revive it.

Coming in at No. 7 on the title list was “High Potential,” season two of which started streaming on Hulu Sept. 16. It follows an intellectually gifted cleaning woman who becomes a police consultant.

Rising two spots to No. 8 on the title chart was the series “Peacemaker,” streaming on HBO Max. It’s based on the DC Comics and stars John Cena.

Landing at No. 9 on the title chart was the latest DC character feature reboot Superman, which started streaming on HBO Max Sept. 19. In the film, director James Gunn presents a newly imagined DC universe as Superman is drawn into conflicts both abroad and at home, his actions to protect humankind are questioned, and his vulnerability allows tech billionaire and master deceiver Lex Luthor to leverage the opportunity to get Superman out of the way for good. 

Falling five spots to No. 10 on the title chart was Warner Bros.’ box office hit A Minecraft Movie, based on the video game. It started streaming on HBO Max June 20.

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Looper Insights: ‘Summer I Turned Pretty,’ Prime Video Top August Streamer of the Month Charts

Prime Video and its series “The Summer I Turned Pretty” topped Looper Insights’ Streamer of the Month Report charts for August.

The report breaks down the top 10 entertainment streaming apps and titles promoted across CTV platforms in the United States and is ranked using Looper’s proprietary Dollar Media Placement Value ($MPV) metric.

The third and final season of the coming-of-age romantic drama “The Summer I Turned Pretty” debuted July 16. It follows teenager Isabel “Belly” Conklin as she navigates the difficulties of growing up.

Top apps by $MPV were Prime Video, which led with $125.4 million, followed by HBO Max ($93.8 million) and The Roku Channel ($88.8 million).

Peacock’s “Twisted Metal” landed at No. 2 on the title chart. The series, which is a post-apocalyptic action comedy based on the vehicular combat video game franchise, began its second season July 31.

Coming in at No. 3 on the title chart was the historical drama series “The Gilded Age,” streaming on HBO Max. Created by Julian Fellowes (“Downton Abbey”), it follows a cast of characters in late 1800s New York City, a period known as The Gilded Age. Season three debuted June 22.

Apple TV+’s “Chief of War,” another historical drama series, landed at No. 4 on the chart. Starring Jason Momoa and based on true events, it chronicles events in the Hawaiian Islands at the end of the 18th century when the four major kingdoms were in a state of war.

Taking the No. 5 spot on the title chart was Warner Bros.’ box office hit A Minecraft Movie, based on the video game. It started streaming on HBO Max June 20.

Landing at No. 6 on the title chart (rising from No. 8 the previous month) was Paramount+’s “Dexter: Resurrection,” which debuted July 11. It’s the latest installment in the “Dexter” franchise with Michael C. Hall returning to the title role of Dexter Morgan. Based on a series of novels by Jeff Lindsay, the original “Dexter” series ran for eight seasons from 2006 to 2013 and focused on a Miami police forensic technician who led a double life as a vigilante serial killer hunting down dangerous criminals.

Landing at No. 7 on the title chart was “King of the Hill,” the animated TV series from Mike Judge and Greg Daniels. It originally ran from 1997 to 2009 and was revived starting Aug. 4 on Hulu and Disney+. The comedy follows a family living in the fictional town of Arlen, Texas.

At No. 8 on the title chart was the heist action-comedy film The Pickup, streaming on Prime Video starting Aug. 6 and starring Eddie Murphy, Pete Davidson, Eva Longoria and Keke Palmer.

Landing at No. 9 on the title chart (dropping from No. 3) was the Warner Bros. box office hit Sinners, streaming on HBO Max. The horror flick from director Ryan Coogler stars Michael B. Jordan as twin brothers and former mob enforcers who return to their hometown to open a blues club, which is promptly attacked by vampires. 

Finally, at No. 10 on the title chart was the series “Peacemaker,” also streaming on HBO Max. It’s based on the DC Comics and stars John Cena.

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Looper Insights: ‘Summer I Turned Pretty,’ Prime Video Top July Streamer of the Month Charts

Prime Video and its series “The Summer I Turned Pretty” topped Looper Insights’ Streamer of the Month Report charts for July.

The report breaks down the top 10 entertainment streaming apps and titles promoted across CTV platforms in the United States and is ranked using Looper’s proprietary Dollar Media Placement Value ($MPV) metric.

The third and final season of the coming-of-age romantic drama “The Summer I Turned Pretty” debuted July 16.

Top apps by $MPV were Prime Video, which led with $113 million, followed by Disney+ ($89.1 million) and The Roku Channel ($88.2 million).

Hulu’s “The Bear” landed at No. 2 on the title chart. The Emmy-winning series, which centers on a chef who returns home to run his deceased brother’s sandwich shop, began its fourth season June 25.

Coming in at No. 3 on the title chart was the box office hit Sinners, streaming on HBO Max. The horror flick from director Ryan Coogler stars Michael B. Jordan as twin brothers and former mob enforcers who return to their hometown to open a blues club, which is promptly attacked by vampires. 

Prime Video’s feature Heads of State landed at No. 4 on the chart. The action movie casts John Cena as the president of the United States and Idris Elba as the British prime minister in a tale of international espionage.

Taking the No. 5 spot on the title chart was “Love Island USA.” The seventh season of the reality dating series debuted June 3. The show features a group of sexy singles on a search for love in a villa in Fiji. Throughout their stay, contestants couple up to face relationship challenges, twists and turns.

Landing at No. 6 on the title chart was Prime Video’s “Countdown.” The crime drama debuted June 25.

Major League Soccer on Apple TV came in at No. 7 on the title chart.

At No. 8 on the title chart was “Dexter: Resurrection,” which debuted July 11. It’s the latest installment in the “Dexter” franchise with Michael C. Hall returning to the title role of Dexter Morgan.

Landing at No. 9 on the title chart was the 2024 animated sequel Moana 2, which began streaming on Disney+ March 12. In the film, Moana reunites with the demigod Maui and assembles a crew to find the lost island of Motufetu.

Finally, at No. 10 on the title chart was “The Chi,” streaming on Paramount+. The American drama series is about life in a neighborhood on the South Side of Chicago.

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