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Paramount+ Giving Away 58 Tickets to Super Bowl LVIII Ahead of CBS Sports Streaming Coverage
December 14, 2023
Paramount+ Dec. 14 announced an interactive sweepstakes campaign that offers subscribers the chance to score a pair of tickets to a VIP experience at Super Bowl LVIII in Las Vegas.
Dubbed “Hide & Peak,” the campaign giving away 58 tickets (LVIII) will run through noon Jan. 8, with winners announced Jan. 15.
To enter the sweepstakes, viewers must search for buried QR codes that appear before select series and movies, which can be scanned to open a landing page with further submission guidelines.
Hints will be planted each week on @ParamountPlus social media platforms to point viewers to the next set of codes hidden throughout the service’s content offering. New codes will be dropped every Thursday, starting Dec. 14 for three weeks, offering subscribers nine chances to win.
“The digital activation gives us the chance to engage audiences within our service while also giving back to some of our lucky fans,” Domenic DiMeglio, EVP and chief marketing officer for Paramount Streaming, said in a statement.
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