Tag: XUMO

CES 2026 Recap: AI, Robots and Streamers

LAS VEGAS — CES 2026 concluded its annual four-day run Jan. 9 with the biggest buzz around practical uses of AI, the emergence of life-like robots, and streaming.

Streaming, in fact, was on everyone’s tongue, particularly in the branded “C-Space” consisting of the Aria, Vdara and Cosmopolitan hotels.

There, representatives from virtually every major streamer crowded the halls, bars, restaurants and suites, resulting in long lines at the elevators (particularly at Aria) and several takeovers, including Netflix’s occupation of the Easy’s Cocktail Lounge speakeasy at the Aria and Xumo’s immersive, branded event space called “The Xumo Experience” on the ground floor of the Vdara. There, Xumo and Lionsgate announced a new multiyear content deal that makes Xumo Play, Google TV Freeplay and Xumo-branded FAST channels the exclusive streaming home for select Lionsgate films during their Pay-1 windows.

Also holed up at C-Space were executives with Amazon Prime Video, Disney Advertising Sales, Xperi, and NBCUniversal Media (parent of Peacock), along with Meta, Reddit, Roku and X.

Xperi’s TiVo division announced new features for its home screen user interface that enable advertisers to better reach consumers across the TV screen. The new feature aims to provide advertisers with easier monetization opportunities on smart-TV screens, including full-screen video advertisements and shoppable QR codes.

Nearby, at the Dolby Live theater at the Park MGM, Dolby Laboratories and NBCUniversal announced Peacock will be the first streaming platform to embrace Dolby’s full suite of advanced picture and sound innovations. The partnership will see a gradual rollout of both Dolby Atmos and Dolby Vision — an advanced high dynamic range (HDR) video technology that enhances picture quality by optimizing brightness, contrast, and color on a scene-by-scene or even frame-by-frame basis using dynamic metadata — to Peacock’s portfolio of movies, original productions, and live sports and events.

At the Tech Trends to Watch presentation on the Sunday before the show opened, Melissa Harrison, VP of marketing and communications for CES producer the Consumer Technology Association (CTA), called out “the rise of ad-supported streaming” as a primary driver in a projected 4.2% uptick for 2026 in consumer spending on software and services.

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And on opening day, Jan. 6, the OTT.X breakfast at the Stirling Club, across the street from the Las Vegas Convention Center, featured a presentation of Parks Associates’ annual State of Streaming report as well as several presentations focused on the burgeoning advertising market in ad-supported streaming. Speakers included Pieter de Zwart, director of advertising engineering for Amazon Ads, and Paul Claussen, director of strategic partnerships and business development at Comcast Technology Solutions.

Television technology, as it does every year, commanded the spotlight in the central hall of the Las Vegas Convention Center. Very evident this year across the show floor was the rise of Micro RGB display technology: an evolution of LED backlighting that uses individually controlled red, green and blue LEDs as the light source instead of standard white or blue LEDs filtered into colors. The result: significantly deeper color accuracy and brightness than traditional LED models.

What the CTA maintains is the “largest post-pandemic CES” welcomed more than 148,000 attendees from around the world, 55,000 of them from outside the United States. More than 55% of CES attendees were senior-level executives. The show also had more than 4,100 exhibitors across upwards of 2.6 million square feet of exhibit space, including some 1,200 startups.

“CES is the world’s most powerful proving ground for innovation,” said Gary Shapiro, executive chair and CEO of the CTA. “CES is more than a showcase; it’s where technology meets community, business, and policy. Global leaders, startups, and policymakers came together to highlight technologies that will define the next decade of economic growth and competitiveness.”

“The energy at CES 2026 was extraordinary,” said Kinsey Fabrizio, president of the CTA. “CES brings the global tech ecosystem together for an unmatched volume of deal-making, partnerships, and idea-sharing. The innovation unveiled this week spanning AI, quantum, mobility, robotics, health, and so much more, underscores CES as the global stage where bold ideas move from vision to reality.”

 

Xumo Snags Multiyear Content Deal With Lionsgate, Including Pay-1 Windows for Select Films

LAS VEGAS — Xumo and Lionsgate Jan. 6 at CES announced a new multiyear content deal that makes Xumo Play, Google TV Freeplay and Xumo-branded FAST channels the exclusive streaming homes for select Lionsgate films during their Pay-1 windows.

Among the nine exclusive films included are: Wish You Were Here, a romance, based on the best-selling novel of the same name, that marks the directorial debut of Julia Stiles; The Power of Chi, a documentary narrated by Morgan Freeman; Fairyland (coming in March), produced by Sofia Coppola, about a girl raised by her single, gay father in 1970s and ’80s San Francisco; and Andrea Bocelli: Because I Believe (coming in March), a portrait of the acclaimed Italian tenor, told in his own words along with family and friends.

“Our agreement with Lionsgate represents a significant step forward in our mission to deliver premium entertainment experiences for free,”said Stefan Van Engen, VP of content programming and partnerships for Xumo. “By securing exclusive access during the pay-one window, we’re elevating the value of free streaming and giving audiences more reasons to choose Xumo as their go-to destination for top-tier content.”

The deal also brings an additional 50 Lionsgate titles to Xumo Play’s and Google TV Freeplay’s on-demand library, including Remember Me, starring Robert Pattinson, Pierce Brosnan and Chris Cooper; Janky Promoters, with Ice Cube and Mike Epps; Last Knights, with Morgan Freeman and Clive Owen; and Acts of Violence, starring Bruce Willis and Cole Hauser. These films join more than 20 Lionsgate FAST channels available on Xumo Play and Google TV Freeplay including “50 Cent Action,” “The Conners” and “Ghost Hunters,” plus “Nashville” and “Wicked Tuna” coming in 2026.

The availability of Lionsgate’s content on Google TV Freeplay is made possible by Xumo Enterprise, the business-to-business arm of the Comcast and Charter joint venture that helps streaming platforms deliver robust and integrated FAST experiences and drive engagement and monetization on connected TV devices.

Xumo consists of three primary lines of business: Xumo devices, Xumo Play, and Xumo Enterprise.

Powered by Comcast’s global entertainment platform, Xumo devices feature a user interface that includes universal voice search capabilities, making it easy for consumers to find and enjoy their favorite streaming content. Xumo Play is a FAST service with hundreds of ad-supported linear channels and on-demand options that anchors the free content offering on Xumo devices and is also available as an app on other major streaming platforms. And Xumo Enterprise is the business-to-business arm of the joint venture, providing content makers, distributors and advertisers with tools and services to make FAST content more accessible.

The announcement of the new deal was made during a fireside chat between Van Engen and Jim Packer, Lionsgate’s president of worldwide TV and digital distribution, held at the Vdara in Xumo’s suite prior to the streamer’s annual CES party.

Van Engen noted that Xumo’s relationship with Lionsgate dates back to 2019, with a traditional licensing deal, “but on the heels of that, very quickly, Lionsgate jumped into the FAST space and Xumo was an early partner there as well.”

“I was always intrigued with putting our own content to work, being able to sell direct content that we had that wasn’t under license, to the point where we could be strategic,” Packer said. “We made an investment in Tubi way, way back, there were three strategic partners, and I saw how that ecosystem developed.”

Back then, Packer noted, the focus was on AVOD, “and when I saw that really start to take off, I realized that this was going to be the natural recipient of the decline [in other distribution channels]. People are going to buy a TV, they’re going to go home and they’re going to say, ‘I used to pay 140 bucks for that, and now it’s free.’ And I just felt that was a space Lionsgate needed to be in. Lionsgate is a great entrepreneurial company, and the strategy meeeting took like 3.2 seconds and they said, ‘Go do it,’ and so we did.”

Initially, Lionsgate created MovieSphere, a generic channel that was soon rebranded MovieSphere by Lionsgate. The strategy, Packer said, was to look at what was successful in the cable world “and then recreating with Lionsgate IP that we knew worked because of our licensing history.”

“It ultimately got to the point where I started seeing some numbers that were really staggering to me,” Packer said, “and then we made the decision to be the first FAST channel to contract with Nielsen, and that was the moment where I was like, ‘OK, maybe MovieSphere is going to be bigger than I thought.'”

Those sentiments were encouraged by early reports from Nielsen that showed steady gains in viewership — a trend that continues to this day.

Over time, Packer said, Lionsgate developed more aggregate channels and then single IP channels as well. The company currently operates more than 40 FAST channels, leveraging its huge library of hit movies, franchises and shows such as “John Wick,” “Twilight” and “The Hunger Games.” Single IP channels began with “Nashville” and recently expanded with “Heartland” and “Wicked Tuna,” the latter launching on YouTube.

“Ultimately, we’re looking for an affinity audience that’s going to stop on impulse,” Packer said.

One of Lionsgate’s biggest successes is “50 Cent Action,” which features action movies curated by 50 Cent himself. Packer says the star has been a superb partner, aggressively promoting the channel himself, even at his concerts.

“He has completely over-delivered,” Packer said. “We launched ’50 Cent Action’ in the U.K. around his concert outside of London, and when we got there, waiting for the concert to start, we saw all these giant billboards for ’50 Cent Action’ that he just did on his own.

“And that’s when I realized he’s really leaning in, and he’s just a class act.”

Asked about the decision to include select Pay-1 movies in its deal with Xumo, Packer said, “New movies just work. It’s the reason you see all the major SVOD platforms with these output deals for the bigger movies.

“We happen to have a very prolific motion picture group, so we not only have 15 to 20 bigger, wider theatricals, but also 15 to 20 secondary theatricals that are really interesting movies. And they happen to work in this ecosystem. There are a lot of movies that are decently priced that you can get that are going to be a customer acquisition tool that really makes your service look fresh and feel fresh, just like an SVOD service.”

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Xumo Launches New ‘Identity’ Software to Help Third-Party Advertisers

Xumo, the streaming joint venture between Comcast and Charter Communications, Jan. 5 announced the launch of a new advanced identity software designed to help advertisers better connect with audiences across the platform’s streaming inventory.

Xumo reports it can now offer advertisers more effective audience targeting, improved campaign measurement, and enhanced transparency, all while respecting consumer privacy.

By combining verified third-party data sources with Xumo’s streaming footprint spanning devices, smart TVs and ad-supported channels, the enhancements empower agencies and brands to maximize ROI and achieve better outcomes across their streaming investments.

“We built this solution alongside industry data and identity innovators to deliver measurable outcomes for advertisers,” Jiro Egawa, SVP of platform growth and monetization, said in a statement.

Working with credit source TransUnion, online ad facilitator The Trade Desk, and SaaS company LiveRamp, Xumo hopes to ensure that advertisers can activate data seamlessly, more confidently and at scale.

“Advertisers need solutions that balance precision with privacy, and that’s exactly what this collaboration delivers,” Julie Clark, SVP of media and entertainment at TransUnion, said in a statement.

Xumo’s identity infrastructure brings together proprietary viewership data across its free ad-supported streaming TV (FAST) channels, household and demographic data from TransUnion, third-party identifiers from The Trade Desk, and LiveRamp for secure, privacy-conscious data activation

The collaboration promises a “smarter,” more accurate identity layer for richer ad requests, higher match rates, and more measurable impact for advertisers, according to Xumo.

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Xumo Touts MOOHA Brand Study, Including 24% Ad Recall

Xumo, the consumer electronics digital distribution joint venture between cable giants Charter Communications and Comcast, said it saw a 24% uptick in ad recall and a 21% increase in brand awareness following a media campaign with the Mobile Out of Home Association (MOOHA), a division of the marketing industry association the DPAA.

The study analyzed responses from 1,318 mobile users, divided into a control group of 697 unexposed users and a test group of 621 users who were exposed to the campaign through digital and related formats. Respondents were surveyed across various mobile apps to gauge shifts in brand perception and engagement.

The campaign promoted Xumo’s products and services, including streaming devices, Xumo TV and Xumo Stream Box, and the free ad-supported streaming TV (FAST) service Xumo Play.

Conducted in partnership with Reveal Mobile, the study, which took place April 1 to May 27, demonstrated clear lifts across multiple brand key performance indicators (KPIs) and a 61% respondent likelihood to visit the Xumo website.

“Partnering with [MOOHA] gave us a new, unique way to reach consumers in the Atlanta designated market place,” Fern Feisel, VP of marketing for Xumo, said in a statement. “The campaign delivered strong results, both in terms of brand impact and direct engagement. Our internal survey confirmed the effectiveness of the approach, reinforcing the value of moving OOH as a strategic channel.”

In addition to the brand study, an incremental analysis was conducted to determine behavioral impact, specifically website visitation. MOOHA reports the results rely on real-world ad exposure matched to historical mobile location data, allowing for more accurate identification of exposed vs. unexposed audiences.

“Because the campaign’s goals were focused on both awareness and direct engagement, it was an ideal choice for this study, which could measure lifts in brand metrics and website visitation,” added Noah Klas, MOOHA’s executive lead and VP of membership at the DPAA. “The results clearly demonstrate the campaign’s success, showing that [we] can drive both perception and behavior in a measurable way.”

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Xumo Expands Smart-TV Portfolio With Westinghouse Xumo TVs

Xumo, a streaming platform joint venture between Comcast and Charter Communications, has announced the nationwide launch of a new line of Xumo TVs from Westinghouse.

Westinghouse Xumo TVs are now available in the United States on Amazon.com and Walmart.com, with plans to expand to additional retailers in the future. 

Westinghouse Xumo TVs are now available in 4K UHD (43-inch and 50-inch) and 2K HD (24-inch, 32-inch, 40-inch, and 43-inch) models. Later this year, 55-inch, 58-inch and 65-inch 4K models will become available. 

“Westinghouse and Xumo are a natural fit because we each prioritize quality and simplicity in the products we build,” Stephanie Cassi, SVP of sales and marketing for Xumo, said in a statement. “The Westinghouse Xumo TV delivers on both of those pillars, providing consumers an elevated viewing experience with an intuitive interface that makes discovering content effortless.” 

“We chose Xumo for our next line of Westinghouse TVs because its user-friendly OS cuts through the complexity of today’s streaming landscape,” Russ Johnston, president of Westinghouse Electronics USA, said in a statement. “We’re thrilled to launch these new models to Westinghouse dealers and distributors — giving consumers a chance to bring home a high-quality, affordable smart TV at a great value.” 

Key features of the Westinghouse Xumo TV include: 

  • access to top apps such as Apple TV+, Disney+, HBO Max, Netflix, Peacock and Prime Video, and free streaming services such as Pluto TV, Tubi and Xumo Play, plus hundreds more;
  • a home screen that puts content front and center, allowing customers to quickly jump back into recently watched content, or browse personalized recommendations and curated collections featuring programming from across their favorite streaming services;
  • universal voice search, enabling customers to find what they’re looking for by searching across multiple streaming apps with the included voice remote, searching by saying a title, actor or genre into their remote; and 
  • “My List,” which allows consumers to bookmark shows and movies across streaming services and create a personalized watchlist they can come back to. 

 

The 4K UHD Westinghouse Xumo TVs support Dolby Vision HDR10 technology and Dolby Atmos pass-through, which enables a theater-like sound experience when connected to compatible audio devices. 

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StreamTV Show Panel Dissects the State of the FAST Business

DENVER — The current state of the FAST business was neatly summarized at the very start of the appropriately named “The State of FASTs” panel, June 11 at the StreamTV Show, by moderator Cathy Rasenberger of Rasenberger Media. 

“We’ve all heard how FAST has matured,” Rasenberger said. “we know that streaming now is basically on par, in terms of viewership, with cable and broadcast combined; we know that CTV is ubiquitous, with nine out of every 10 internet users having at least one CTV device; and we know that ad spend on streaming by 2029 is going to eclipse cable and broadcast”

Then came the obligatory “but.”

“So it’s all good news,” Rasenberger continued, “but we’re facing some issues right now.”

First, there remains a “huge gap” between viewership and ad spending, she said, noting that FAST viewership has 20% of the eyeballs but just 8% of the ad spend.

“Ad buyers are still very wary about buying CTV,” she said.

And the reasons for that discrepancy can be found in the other “issues” facing FAST: lack of a standardized method of measuring viewership, a lack of data transparency, and a lack of accountability.

This, in turn, has led to an assortment of other challenges, including low fill rates and CPMs for FAST programming and a lack of discovery options for viewers.

“These are all problems that we’ve heard from everybody,” Rasenberger said.

She then turned the microphone over to the panelists to share their strategies and solutions for overcoming these challenges “and to create more trust and value.”

Geoff Spence, VP of Magnite Streaming, an independent sell-side advertising company, talked up the recently announced next generation of his company’s SpringServe video platform, a CTV/OTT solution combining its SpringServe ad server with the advanced programmatic capabilities of the Magnite Streaming SSP. Initial clients include Disney Advertising, LG Ad Solutions, Paramount, Roku, Samsung and Warner Bros. Discovery.

“There’s a unique place in the marketplace that SpringServe can occupy to become, essentially, a mediation layer, which is something to meet specific needs for all clients,” Spence said.

Matt Knopf, VP of publisher partnerships of LG Ad Solutions, spoke of how important it is to selectively share data and collaborate with users, advertisers and content companies to increase the value of ad inventory. The company’s first-party data is powered by Automatic Content Recognition technology, which informs viewership behaviors across linear TV and OTT on LG Smart TVs at the glass level.

“The big tech firms that dominate all have proprietary data, and they keep it in house,” he said. “We have a different approach. We have what we call a ‘walled garden’ approach, in which we make our data available to our partners and others, including measurement companies and agencies.”

On the collaboration front, he said, he meets with publishers on a daily basis, either on the phone or in person, “trying to help them understand what they can do to make more money, make sure they’re passing the right data, make sure they’re accepting the right ads, and then we’re also totally open to new ideas.”

Jen Gale, director of digital advertising sales at Xumo, noted that Xumo has been focused on improving the consumer experience. “We really spent the last couple of years replacing traditional cable boxes with Xumo-branded streaming boxes, with the full device fusing the cable experience with the streaming experience, all in one place — meaning someone has their traditional cable feeds sitting right alongside their favorite streaming apps.”

This approach also gives Xumo better first-party data “because we can really capture broader household viewer behavior in that ecosystem. So from the user standpoint, that just screams personalization, because we can service a lot of relevant content based on the household’s consumption trends.”

This data is also shared with advertising partners, Gale said.

Bernd Riefler, founder and CEO of Veed, a German video intelligence company, said FAST in Europe is integrated into telco boxes and is seen by viewers as just another television option.

“The customers don’t even know what FAST is,” he said.

And David Purdy, chief revenue officer of Stingray, told the audience that FAST needs to continue focusing on putting the viewer first and maybe learn some lessons from cable, which was often too rigid and set in its ways.

“Weak things get broken, and the weakness of cable was customer centricity,” he said. “If you watched Netflix’s rapacious march through our industry, it was all about giving the customer the basic things they wanted, like being able to binge watch, that cable never gave them.”

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Xumo Co-founder Colin Petrie-Norris Launches Studio and Streaming Distribution Service Focused on AI-Generated Content

Colin Petrie-Norris, the co-founder of Xumo, is back in the spotlight as the driver behind Fairground Entertainment, a new studio and streaming distribution service focused exclusively on AI-generated content.

The nascent company says it has raised a $4 million seed round from a syndicate of investors led by Viant Technology Inc. Fairground will roll out its first wave of original feature-length programming in the third quarter of this year, developed in collaboration with creators using advanced AI technology.

Founded and led by Petrie-Norris, Fairground says its mission “is to empower the rising generation of creators by combining original storytelling and human creativity with leading-edge AI technology.” Petrie-Norris previously built, scaled, and sold Xumo TV to Comcast Corp., later expanding it through a joint venture with Charter Communications. The joint venture continues to offer a streaming ecosystem of retail televisions and operator devices, a FAST service (Xumo Play) and enterprise solutions powering smart TVs, streaming devices, services, and cable video operators in the U.S. and around the world.

“The entertainment industry is at a pivotal moment, driven by the rapid advancement of AI technologies that promise to redefine content creation,” Petrie-Norris said. “Fairground’s charter is to empower emerging creators to master these new tools, enabling richer storytelling that the industry is hungry for. We aim to set new industry standards by fueling a burgeoning content community, delivering high caliber entertainment at unprecedented speeds to market, and across a vast distribution network.”

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Fairground is launching its journey into AI-generated entertainment with a curated slate of programming developed alongside hand-picked creators. These initial projects explore innovative reimaginings of iconic public domain stories as well as officially licensed, widely recognized IP to reimagine popular franchises for modern audiences. Fairground’s vision is to expand and redefine the entire entertainment ecosystem, combining human creativity with the power of advanced AI to unlock new forms of storytelling.

“Fairground Entertainment shares our vision for innovation in streaming entertainment, centered on the transformative power of AI,” said Tim Vanderhook, co-founder and CEO of Viant Technology. “Viant Technology founded Xumo together with Colin, so we know first-hand that he is a skilled entrepreneur. His expertise in scaling and monetizing streaming platforms makes him the ideal leader to move the content creation space forward with an AI-first approach.” 

NASCAR Channel Launches on Xumo Play, Anchors New NASCAR Hub on Xumo Streaming Devices

Xumo, Comcast’s and Charter’s streaming joint venture, May 1 announced that the NASCAR Channel, NASCAR’s official FAST (free ad-supported streaming TV) channel, will launch on Xumo Play. The channel offers race fans around-the-clock NASCAR content, including classic races, re-airs of the season’s events, original series, documentaries and more.

NASCAR’s FAST channel will anchor a new comprehensive hub for all things NASCAR across Xumo’s streaming devices, Xumo Stream Box and Xumo TV. Whether it’s re-aired races, behind-the-scenes stories from NASCAR Studios, or fan-favorite video podcasts, the new destination will bring together NASCAR-related programming available across streaming apps, giving viewers an easy way to dive deep into the culture, history and adrenaline of the sport. Users can easily access the destination by saying “NASCAR” into their Xumo voice remote.

“Our new partnership with NASCAR marks an exciting new chapter for our brand and for motorsports fans everywhere,” said Fern Feistel, Vice president of marketing at Xumo. “Whether watching at home or live at the track we’re making it easy for fans to enjoy all the adrenaline and drama of NASCAR through the launch of the NASCAR FAST channel, our NASCAR hub, and on-site experiences. This partnership is just the beginning of how Xumo is redefining the future of NASCAR streaming content.”

In addition to the at-home experiences, Xumo will have a physical presence at multiple NASCAR races throughout the season, starting with the Würth 400 presented by LIQUI MOLY at Texas Motor Speedway the weekend of May 4. Fans in attendance can stop by the Xumo ‘Easy Street Pit Stop,’ where they’ll be able to charge their phones, enjoy snacks and refreshments, and stay cool to recharge throughout the weekend’s events.

“Our partnership with Xumo represents an important step in expanding NASCAR’s digital footprint and making our sport more accessible to fans across multiple platforms,” said John Dahl, NASCAR SVP of content. “The launch of the NASCAR Channel on Xumo Play is the first of many exciting projects we have planned together.”

The NASCAR Channel joins a host of other sports-focused options on Xumo Play including The NBA Channel, NBC Sports NOW, NFL Channel, PBR RidePass, and PGA TOUR. In addition to streaming through Xumo TVs and Xumo Stream Boxes, Xumo Play is available on all major streaming platforms including Amazon, Android, Apple, Roku, Samsung, Sony, Xfinity, Xumo and more.

 

Xumo Offering Hisense Xumo TVs at Target

Xumo, a streaming platform joint venture between Comcast and Charter, has teamed up with Target to offer Hisense Xumo 4K UHD smart TVs.

Hisense Xumo TVs are available in 55-inch and 65-inch models in stores nationwide and on Target.com and priced at $249.99 and $359.99, respectively.

“The growing fragmentation of content on streaming services can make content discovery difficult — the Xumo TV makes streaming easy,” Stephanie Cassi, SVP of sales and marketing at Xumo, said in a statement.

The Hisense Xumo TV’s user experience is anchored by the included voice remote, allowing users to search across hundreds of apps and services at once and find favorites by title, actor or genre. The TV also creates an immersive viewing experience by supporting Dolby Vision HDR and HDR10 technology, providing enhanced color and contrast, and enables the pass-through of Dolby Atmos from supported content sources when connected to a compatible audio device.

“Launching Hisense Xumo TVs in Target marks an exciting chapter for Hisense USA, as we bring advanced, wallet-friendly technology to more households across the nation,” Craig Gunther, head of TV product marketing, Hisense USA, said in a statement. “This collaboration between us, Xumo and Target not only expands our reach but also reaffirms our commitment to delivering exceptional value and an enhanced viewing experience for all consumers.”

The Target launch is the latest milestone in a year of growth for Xumo TV, according to Comcast. With the support of its original equipment manufacturer partners, Element, Hisense and Pioneer, Xumo TVs will be available in nearly 8,000 locations across the United States, spanning nine national and local retailers including Best Buy, BJs, Meijer, Target and Walmart. Combined, the retailers that sell Xumo TVs represent nearly 75% of all smart TV sales in the United States, according to Comcast.

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Fubo Bows Live-Sports Streaming on Comcast’s Xfinity Flex, Xumo Stream Box, Xumo TV

Fubo TV June 27 announced the launch of its app on Comcast’s digital platforms Xfinity Flex, Xumo Stream Box and Xumo TV. The app is also available on standalone branded Xumo TVs, currently sold in Best Buy, Walmart, BJ’s wholesale, and other retailers.

Fubo joins a growing list of both subscription-based and ad-supported live streaming services now available on Flex, Xumo Stream Box and Xumo TV, including Xfinity Stream, YouTube TV, Hulu + Live TV, Sling TV, Xumo Play, Tubi and Pluto TV, among others.

“For many consumers, one of the first things they look for in a streaming service is whether it provides access to live sports,” said John Dixon, SVP of entertainment for Comcast. “Fubo is a great addition to the growing catalog of streaming options available on our platforms.”

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