TiVo Jan. 6 announced new features for its home screen user interface that enable advertisers to better reach consumers across the TV screen.
The new feature aims to provide advertisers with easier monetization opportunities on smart-TV screens, including full-screen video advertisements and shoppable QR codes.
The new software expands TiVo’s user interface technology, which helps consumers find entertainment content across more than 100 TV brands, dozens of operators and more than 5.3 million monthly active users.
“With our unexposed audience and highly engaged monthly active user base, TiVo Ads delivers the quality and precision advertisers demand, along with interoperable data and global program IDs that offer a comprehensive view of ad performance,” Matt Milne, president of TiVo Ads and chief revenue officer at Xperi, said in a statement.
The company will be offering demonstrations of TiVo Ads at CES in Las Vegas through Jan. 9.
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