iSpot Archives - Media Play News

Roku Jan. 6 announced an expanded pact with iSpot technology to help third-party advertising brands achieve more-accountable, performance-focused campaign results on the Roku platform.

Roku advertisers can now use iSpot-attributed outcomes to track return-on-investment, adjust creative strategies, and help drive business results, such as Web conversions. Early testing showed strong results, including a 23% increase in ad leads and a 31% increase in website visits, according to Roku.

“Our expanded partnership represents an important step in our mission to give advertisers the most effective and measurable streaming advertising solutions,” Miles Fisher, senior director of strategic advertising partnerships at Roku, said in a statement.

The optimization features build on the data and measurement partnership first announced in 2024.

“This deeper integration with Roku marks a key moment for outcome-based streaming,” Stuart Schwartzapfel, EVP of media partnerships at iSpot, said in a statement. “We’re not just measuring performance; we’re helping drive it, ensuring advertisers gain new levels of efficiency and ROI directly on the Roku platform.”

Roku, which helped launch the SVOD market in the United States with Netflix, reports that more than 80 million U.S. households owned a Roku device through Sept. 30. The platform topped 90 million streaming households in January 2025.

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Crackle Plus July 6 announced that it has renewed its relationship with iSpot.tv through 2023 to better gauge brand recognition across the ad-supported streaming VOD platform.

Helping advertisers better measure the reach of Crackle Plus’ footprint across the connected TV landscape, iSpot.tv will continue to provide its “unified measurement” software to third-party brands working with Crackle Plus. This year, the streaming service will use iSpot to measure the targeted reach and frequency for Crackle Plus campaigns. The measurement company will also provide support for select programmatic direct campaigns.

“We look forward to our continued collaboration with iSpot.tv to identify new strategies for optimizing campaigns targeted towards specific audiences,” Darren Olive, EVP national advertising sales and strategy for Crackle Plus, said in a statement.

Measurement company iSpot currently works with more than 300 streaming publishers, 500 brands, ad delivery platforms and 95% of TV networks in North America. The company’s measurement platform is providing alternative currency initiatives for NBCUniversal and is conducting currency pilots with major media companies.

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Crackle Plus’ recent releases include exclusive scripted series “Les Norton,” which stars Alexander Bertram and Rebel Wilson, “Inside the Black Box,” hosted by Joe Morton, the thriller series “In the Vault,” sketch comedy series “Funny Girls,” and the BBC series “Sherlock,” starring Benedict Cumberbatch and Martin Freeman. They also recently announced season three of the award-winning series “Going From Broke.”

The Crackle Plus streaming services are currently distributed in the U.S. on platforms such as Amazon FireTV, RokuTV and Apple TV, Smart TVs (Samsung, LG, Vizio), gaming consoles (PS4 and Xbox One), Plex, iOS and Android mobile devices, and on desktops at Crackle.com, with previously announced plans to expand to over 110 touch points. Crackle is also available in approximately 500,000 hotel rooms in the Marriott Bonvoy chain.