Shutterstock image
Netflix Plans CES 2026 Presence Ahead of Warner Bros. Discovery Assets Acquisition
January 4, 2026
Armed with an accepted $82.7 billion deal for Warner Bros. Discovery’s studio and streaming assets, Netflix is headed to CES 2026 Jan. 6-9 in Las Vegas as an exhibitor with a focus on hospitality and potential announcements in emerging tech such as gaming and metaverses, according to trade show organizers.
While the company isn’t highlighting a traditional booth on the main show floor, its activities reportedly center around private meetings and networking at the nearby renovated Aria Resort & Casino.
Last month, Netflix announced the acquisition of Ready Player Me, an avatar AI technology company specializing in cross-platform digital personas. The integration aims to build a “Netflix metaverse,” allowing users to create personal avatars that move across games and streaming content on the platform.
The acquisition melds with CES’s recent emphasis on AI, VR and immersive tech across home entertainment.
“Our vision has always been to enable avatars and identities to travel across many games and virtual worlds,” Ready Player Me CEO Timmu Tõke said in a Dec. 19 statement. “We’ve been on an independent path to make that vision a reality for a long time. I’m now very excited for the Ready Player Me team to join Netflix to scale our tech and expertise to a global audience and contribute to the exciting vision Netflix has for gaming.”
Subscribe HERE to the FREE Media Play News Daily Newsletter!