LG Electronics CEO Lyu Jae-cheol speaking Jan. 5, 2026, at LG World Premiere at Mandalay Bay in Las Vegas. (LG Electronics photo)
LG Electronics Talks AI, Shows Off Wafer-Thin ‘Wallpaper’ TV
January 5, 2026
LAS VEGAS — A day after Samsung Electronics Co. Ltd. wowed early arrivals to CES 2026 with its massive “The First Look” media event, another big TV maker, LG Electronics, held a smaller event where AI also took center stage.
LG World Premiere, the company’s annual pre-CES event in Las Vegas, welcomed about 1,000 guests to the Mandalay Bay under the theme “Innovation in tune with you.”
CEO Lyu Jae-cheol asked the question,“What if AI could step out of the screen and start working for us in real life?” He then talked about the evolution of what LG calls “Affectionate Intelligence,” introduced two years ago, into action-oriented AI designed to make everyday life more comfortable, efficient and intuitive, and that this approach is built on three pillars: excellence in device rooted in core technologies; a seamlessly connected ecosystem; and the expansion of AI-driven solutions beyond the home and into vehicles and commercial spaces.
The event showcased several new AI-powered products, including a home robot named LG CLOiD and a refrigerator that can converse with humans. But from an entertainment standpoint the star attraction was a new wafer-thin TV, the LG OLED evo W6 Wallpaper TV, just 9 millimeters thin — a feat achieved by the meticulous miniaturization of essential components and a complete re-engineering of its internal architecture.
LG’s proprietary “True Wireless” technology allows the TV to be placed almost anywhere in the room, even flush up against the wall. All inputs are located on the Zero Connect Box, which can be positioned up to 32 feet away.
The company also says it has achieved a new standard for OLED brilliance with what it calls Hyper Radiant Color Technology, improving black, color and brightness to the highest level while lowering reflection. Powered by Brightness Booster Ultra, the new TV achieves luminance levels up to 3.9 times brighter than conventional OLEDs, LG says. For this increased brilliance to shine in any viewing environment, even brightly lit rooms, the Wallpaper TV uses a screen specifically engineered for the lowest reflectance among LG TVs, earning the industry-first Reflection Free Premium certification from Intertek.
Orchestrating these visual advancements is the new α (alpha) 11 AI Processor Gen3, featuring a Neural Processing Unit (NPU) that is 5.6 times more powerful. This increase in computing power enables the new Dual AI Engine. Unlike traditional processors that may sacrifice natural texture to reduce noise, the Dual AI Engine runs parallel algorithms to execute both tasks simultaneously, resulting in a balanced image that retains natural detail while eliminating over-sharpening.
LG Gallery+ complements the Wallpaper TV by allowing viewers to tailor what’s on the display when they’re not watching the TV — with a choice of more than 4,500 visuals ranging from cinematic moments to game graphics alongside customers’ personal photo collections and images they created with generative AI.
The new TV also is ideal for gaming, LG says. The Wallpaper TV, alongside the other 2026 OLED evo models, support a 4K 165Hz refresh rate, NVIDIA G-SYNC Compatible and AMD FreeSync Premium, designed for ultra-smooth gameplay. With a 0.1 millisecond pixel response time and Auto Low Latency Mode (ALLM), the displays offer new heights of responsiveness.
This year, through Voice ID, viewers of the Wallpaper TV and other models in LG’s 2026 lineup will be presented with a personalized “My Page” home screen. With just a spoken command, the TV recognizes who is watching and instantly switches the interface to match the speaker’s profile — complete with personal widgets and apps.
The customer experience is enriched by Multi-AI capabilities, integrating Google Gemini and Microsoft Copilot to allow users to vocalize questions and receive tailored responses. An upgraded AI Concierge further enhances viewing by helping customers explore content-related information with minimal interruption. Activated by voice or a remote control unit, users can access the new “In This Scene” feature for cast details and related content, with the novelty of generating images with AI. This entire ecosystem is secured by LG Shield, a CES 2026 Innovation Award-winner, which safeguards data through advanced encryption and security measures.
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