Tag: Samsung

Samsung Talks Up New Lineup of TVs in Gala Pre-CES Media Event in Las Vegas

LAS VEGAS — Two days before the official start of CES 2026 Samsung Electronics Co. stole the pre-show thunder Jan. 4 with its impressive, and immersive, “The First Look” media event at The Wynn Las Vegas.

The shindig was designed to underscore the Korean consumer electronics giant’s vision of integrating AI across its products and services — and, according to a press release, “positioning the company as a trusted partner that enhances and supports AI experiences throughout users’ daily lives.”

The event featured talks by key Samsung executives, including TM Roh, CEO and head of the Device eXperience division; SW Yong, president and head of the Visual Display business; and Cheolgi Kim, EVP and head of the Digital Appliance business.

Journalists also got a preview of the Samsung Exhibition Zone, a standalone exhibition hall at the Wynn that features a curated experience showcasing Samsung’s new products and technologies and AI integration plans. Under the theme of “Your Companion to AI Living,” the exhibition showcases how Samsung has applied AI technologies across all its product categories — including TVs, mobile devices, and home appliances — as well as the functions and services that connect them.

TM Roh, CEO and head of Samsung’s Device eXperience division, was among several key executives who spoke Jan. 4 at the Korean consumer electronics giant’s “The First Look” media event at the Wynn in Las Vegas. (Photo by Media Play News staff)

“We believe the best AI experience should blend in naturally into every day life,” Roh told journalists.

The bulk of the presentation was devoted to Samsung’s expansive lineup of AI-powered televisions, with Yong noting that the company has been the world’s No. 1 seller of TVs for more than 20 years. In that time, Yong noted that the company delivered more than 830 million TVs into worldwide homes.

Over those two decades, he noted, Samsung also amassed a series of firsts, introducing the first LED TV in 2009, the first smart TV in 2010, the first curved OLED TV in 2013, the first bendable UHD TV in 2014, the first modular Micro LED TV in 2018 and, this year, the first 130-inch Micro RGB TV — 15 inches bigger than the Micro RGB TV Samsung unveiled at last year’s CES.

“Now, it’s time for another transformation,” Yong said.

Micro RGB is a new display technology Samsung is using in its latest premium TVs — designed to deliver more accurate colors, higher brightness, and better contrast than traditional LED/LCD screens. It represents a step beyond typical Mini-LED backlighting by using tiny red, green, and blue LEDs as the light source instead of standard white or blue LEDs filtered into colors.

The new 130-inch Micro RGB TV — powered by Micro RGB AI Engine Pro, Micro RGB Color Booster Pro and Micro RGB HDR Pro — leverages AI to enhance dull tones and refine contrast, delivering vivid color and subtle detail across bright and dark scenes alike for realism and picture fidelity.

The new 130-inch Samsung Micro RGB TV. (Media Play News staff photo)

The display elevates picture performance with Micro RGB Precision Color 100, delivering 100% of the BT.2020 wide color gamut. Certified by the Verband der Elektrotechnik (VDE) for precise Micro RGB color reproduction, it produces finely controlled hues that appear true to life on screen. The 130-inch model also includes Samsung’s proprietary Glare Free technology, which minimizes reflections, further preserving clear color and contrast across a variety of lighting conditions for the best viewing experience.

The product supports HDR10+ Advance and Eclipsa Audio to provide an enhanced picture and sound quality, as well as Samsung’s enhanced Vision AI Companion, which uses AI technology to work alongside users as a full entertainment companion to enhance viewing, dining and mood, anywhere in the home. With it, users can receive guidance on what to watch, what to eat and what music to listen to.

Samsung also offers intuitive modes to personalize the viewing experience. For soccer fans, AI Soccer Mode Pro delivers AI-driven picture and sound tuning to stadium-level quality. AI Sound Controller Pro lets viewers raise or lower the volume of the crowd, commentary, or background music. Users can make verbal requests, and any TV equipped with VAC — which includes Micro LED, Micro RGB, OLED, Neo QLED, Mini LED and UHD TV models — contextually carries out those requests.

VAC also allows viewers of cooking shows to find recipes for meals they see on TV by simply asking and uses the most up-to-date information to make recommendations that align with health and fitness goals. VAC offers multi-device functionality, as well, sending recommended recipes directly to other devices like the newly-unveiled The Movingstyle, designed to move easily throughout the home and kitchen appliances.

Samsung also announced the global launch of The Freestyle+, an AI-powered portable projector designed to deliver a flexible and personalized entertainment experience across a wide range of spaces. The Freestyle+ builds on the original version of The Freestyle, while introducing smarter AI capabilities, improved brightness and expanded entertainment features.

At the core of The Freestyle+ is AI OptiScreen, a suite of AI-powered screen optimization technologies that automatically adjusts the picture to different spaces. 3D Auto Keystone automatically corrects distortion even when projecting onto uneven or non-flat surfaces, such as corners, curtains or angled walls. Real-time Focus continuously adjusts focus as the projector moves or rotates, helping maintain clear, stable images without blurring or visual noise. Screen Fit automatically adjusts the image to match the screen area when used with a compatible projector screen accessory. And Wall Calibration analyzes the color or pattern of the projection surface and minimizes visual distractions for clear viewing.

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Media Gets First Look at CES 2026 Ahead of Show’s Jan. 6 Opening

LAS VEGAS — CES 2026 officially opens Jan. 6 with the spotlight firmly focused on AI, but the world’s largest technology show actually got underway over the weekend with a variety of pre-show events and presentations, mostly aimed at the media.

The Consumer Technology Association (CTA), which produces the annual CES, on Sunday gave journalists a preview of Tech Trends to Watch, followed by CES Unveiled, with previews of innovative products ranging from robotic dogs, a “smart” pet dryer and vacuum cleaners equipped with germ-eliminating UV-C light technology to AI interpreter earbuds, a ring that takes notes, and something called the Body Scan 2, “the first science-backed longevity station.” A Korean company promoting an AI-powered pill prescription app was even handing out samples of natural sleeping pills.

A number of major brands also scheduled press conferences over the weekend and Monday to introduce new products and technologies, including Bosch, Doosan Bobcat, Geely Auto, Hisense, Hyundai Motor Co., LG Electronics, Sony Honda Mobility Inc. and The Lego Group.

In the Tech Trends presentation, CTA futurist Brian Comiskey shared findings from the trade group’s new U.S. Consumer Technology Industry Forecast, which projects the industry will reach $565 billion in revenue in 2026, 3.7% more than last year.

Hardware revenues are expected to grow 3.4%, while consumer spending on software and services is projected to rise 4.2%, reaching nearly $194 billion.

CTA marketing and communications chief Melissa Harrison acknowledged that streaming is giving the industry a boost, noting that “software and services are getting record revenue, even as subscriber growth slows, especially with the rise of ad-supported streaming.”

Later in the Tech Trends presentation, she elaborated: “As we look at the future of video, streaming is no longer just disrupting traditional television. It’s evolving into a more complex ecosystem.  I mean, for example, the Oscars just announced that they are moving to YouTube in 2029.”

“One of the biggest things we’re seeing is that ad-supported streaming has become the industry’s main growth engine,” Comiskey added. “At CES, that shows up in a lot of innovation around better targeting, improved measurement, and more sophisticated connected TV advertising.

“Second, short-form video content continues to define how audiences discover and engage with the content they enjoy. Short form isn’t just a complement to long-form streaming. It’s a funnel, a testing ground, and, increasingly, a standalone entertainment category.”

“And we’ll even see that in our living rooms,” Harrison noted. “Instagram Reels are coming to Amazon Fire through a new dedicated app called Instagram for TV.”

“Exactly,” Comiskey said. “That’s a huge change in the ecosystem.”

He continued: “And, finally, AI is transforming how video is produced. From automated editing and localization to virtual production and generative content creation, AI is expanding creative possibilities.”

The two Tech Trends to Watch presenters also identified three major forces shaping the next phase of the consumer technology industry:

Intelligent Transformation — Artificial intelligence is becoming foundational across devices, platforms, and services, enabling smarter systems and more personalized consumer experiences;

Longevity Technologies — Advances in digital health, remote care, and wellness tools are accelerating as consumers seek technologies that support longer, healthier lives; and

Engineering Tomorrow — Continued investment in electrification, mobility, energy management, and infrastructure modernization is laying the groundwork for future innovation.

Regarding the first trend, intelligent transformation, Comiskey said, ” Over the past 20 years, digital transformation, defined by the pivot of enterprises to the cloud, shaped technology and innovation. The digital lives of consumers also greatly increased through the rise of global connectivity, e-commerce, and more.

“In the 2020s, we find ourselves in a new era, intelligent transformation. This is a wave of innovation brought about by the rise of artificial intelligence, and it’s increasing capabilities, which is changing the operations of enterprises, the functions of workers, and the lives of the consumers. So that makes it feel like we’re in the middle of a truly foundational leap.”

The Tech Trends to Watch presentation also affirmed the pervasiveness of AI.

“AI has become a collaboration tool for many workers across multiple markets,” Comiskey said. “We surveyed several European, Korean and U.S. markets, and awareness of AI exceeded 90% across all of them. It’s incredible.

“But more notably, people ate rapidly adopting the use of AI at their work places. In each of the markets, more than 40% of people in every country have used AI at work. The U.S. led the way, with nearly 63% of U.S. workers saying that they’ve used AI at work, which saved them 8.7 hours of work per week.

“Our data is showing that AI is evolving from something experimental into something essential for the enterprise and workers.”

More importantly, he added, “AI isn’t static. It’s dynamic, with multiple avenues for innovation.”

Pre-show activities continue Monday with more than a dozen presentations and keynotes.

The day begins with a repeat of the CES 2026 Trends to Watch presentation, this time for all badge holders.

The CTA presentation will be followed by “Transforming Industries with Physical AI,” presented by McKinsey, which explores how AI is reshaping industries, work, and the future of automation.

In the afternoon come “The Electric Vehicle to Grid Ecosystem: Unlocking EVs’ Full Potential,” presented by EY; “Lights, Camera, Algorithm: Creators Go Cinematic”; “Beyond the Algorithm: Gen Z’s New Digital Habits”; “Blueprint of Innovation: The Tech Shaping Tomorrow,” presented by Invesco QQQ and Nasdaq; “Driving Trust and Innovation in Connected Health with Standards,” presented by ULSE; “Why Creators Are Every Brand’s Most Valuable Media Channel”; “Building the Enterprise AI Blueprint: From Startup Speed to Scale,” presented by Cox Automotive; “AI Unleashed: Creativity That Inspires and Stays Human,” presented by Monks; and CES 2026’s first keynote, by AMD chair and CEO Dr. Lisa Su, who will present her vision for delivering future AI solutions — from cloud to enterprise, edge and devices.”

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Samsung Unveils Teaser Video Ahead of Its CES 2026 ‘The First Look’ Presentation

Samsung Electronics on Dec. 23 unveiled a teaser video revealing the theme of its “The First Look 2026” presentation at CES 2026: “Your Companion to AI Living.”

The teaser underscores Samsung’s intent to integrate AI across its products and services.

The video uses vibrant lights and lines to form silhouettes of new innovations set to debut at The First Look. In the final scene, the light flows into Wynn Las Vegas, where the event will be held, revealing the theme.

The First Look 2026 will kick off on Jan. 4, 2026 at 7 p.m. PT — two days before the opening of CES 2026 — with a media event at Wynn Las Vegas, followed by four days of exhibitions, tech forums and other events through Jan. 7.

The media event will feature key Samsung executives, who will outline customer experience innovation strategies across their respective areas.

The tech forums will be held from Jan. 5 to 6, with four sessions covering topics including AI, home appliances and design.

Samsung Ads Touts Engagement on Trivia Spots in Europe

Samsung Ads, the advertising arm of Samsung Electronics’ media division, Domino’s Pizza and Havas have released results of the first European advertising campaign to use Samsung Ads’ GameBreaks ad unit, which replaces the conventional ad with a branded, remote control-powered trivia quiz or game. The campaign delivered an engagement rate of 3.84%, and a 31% uplift in brand consideration.

The Domino’s campaign presented viewers with a pizza-related trivia question: “According to a 2024 national survey, what do Americans choose as their favourite pizza topping?”, along with four possible answers. Viewers could select their answer using the TV’s remote control, with an onscreen message telling them if they were right or wrong (The answer was pepperoni). The quiz section was then followed by a 10-second section promoting Domino’s Ultimate Gunpower Chicken pizza, part of the Ultimate Indian Feast.

The results mirror those of an independent study of GameBreaks ads carried out by MediaScience in the United States, which found they deliver a 53% lift in unaided brand recall, outperforming standard video ads by 1.5 times. The study also found that 89% of viewers preferred GameBreaks over traditional commercial breaks. 

GameBreaks launched earlier this year, initially in the United States and Canada, rolling out to the United Kingdom over the summer. Advertisers can customise trivia questions, themes, and design elements within GameBreaks ads to align with campaign goals. 

“Domino’s has always been something of a crowd-pleaser and this impacts consideration which, in turn, impacts purchase intent,” Harry Packshaw, head of AV at Domino’s media agency, Havas, said in a statement. “There’s a lot of data to show how gamification moves the dial on brand metrics so it was no surprise to us to see that the campaign was so warmly received and performed so well.”

“Interactivity is at the heart of CTV, so there’s no reason why the ads should not also embrace the idea,” Lauren Barnett, head of U.K. sales at Samsung Ads, said in a statement. “We’re delighted, though not surprised, at the success Domino’s have seen with their GameBreaks campaign and we look forward to working with them on more in the future.”

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Season 1 of Docuseries ‘GOATs’ Available on Samsung TV Plus

GOATS Entertainment and AEG’s SLVR Sports & Entertainment Channel announce the digital premiere of season one of the critically acclaimed documentary series “GOATs: The Greatest of All Time” with photographer Walter Iooss is available on Samsung TV Plus.

The sports docuseries celebrates the legendary work of renowned photographer Walter Iooss and offers unprecedented access to the stories behind some of the most iconic images in sports history — interwoven with rare interviews and behind-the-scenes footage featuring Kobe Bryant, Joe Montana, Derek Jeter, Tiger Woods, Jack Nicklaus, Ken Griffey Jr., Chris Evert and Joe Namath, among others.

Season one of GOATS originally premiered on ESPN, ABC and ESPN2. 

SLVR is a sports and entertainment channel available globally on Samsung TV Plus. Viewers can access the channel through Samsung smart TVs, Galaxy mobile devices, smart monitors, Family Hub refrigerators, and The Frame art-display TVs.

“We are thrilled to once again showcase the incredible, iconic works of Walter Iooss Jr. with some of the world’s greatest athletes in an intimate and captivating docuseries,” Joe DiMuro, co-founder and executive producer of GOATS Entertainment, said in a statement. “Excited to build upon our relationship with AEG and provide exceptional content for their SLVR Sports & Entertainment channel.”

“As a longtime television producer, I was thrilled about the extraordinary ratings and press we received with ‘GOATS’ season one,” Kevin Kaufman, co-founder and executive producer of GOATS Entertainment, said in a statement. “Now with AEG, we expect the drumbeat to be amplified for a new, explosive audience.”

“I am so incredibly proud to be part of this team and have an opportunity to build upon the incredible legacy of GOATS Entertainment worldwide,” Jay Sherrard, marketing executive/executive producer, said in a statement. “This is just the beginning.”

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Samsung TV Plus Partners With Spotify for Its First FAST Channel

Samsung TV Plus is partnering with Spotify to exclusively launch its first-ever FAST channel, The Ringer from Spotify.

Founded by Bill Simmons, The Ringer is one of Spotify’s most popular and influential podcast collections, known for blending expertise with cultural relevance across more than 50 shows. First unveiled at Samsung Ads’ NewFronts presentation, the channel will feature uniquely curated episodes of the always-on video podcasts. 

“Since its launch, The Ringer has been at the forefront of podcasting, blending sharp analysis with enthusiasm across topics in sports, culture, and entertainment. Bringing The Ringer to Samsung TV Plus is an exciting evolution — expanding our reach and allowing audiences to engage with our content in new ways,” Geoff Chow, Spotify’s head of podcast studios and managing director of The Ringer, said in a statement. “This partnership highlights the growing influence of video podcasts and reinforces our commitment to delivering high-quality programming across multiple platforms.”

“Samsung TV Plus is where storytelling meets scale — and with this first-of-its-kind partnership, the biggest screen in the home becomes a stage for podcasting’s boldest video programming to come to life,” Salek Brodsky, SVP and global head of Samsung TV Plus, said in a statement. “The Ringer brings an arsenal of talent and some of the most dynamic, culture-shaping voices to Samsung TV Plus where we continue to redefine what television can be, opening up an entirely new dimension of entertainment for audiences to explore.”

The Ringer from Spotify offers a curated selection of its most popular podcasts, including:

  • The Rewatchables: Dive into timeless movies with Bill Simmons, Chris Ryan, Sean Fennessey and other Ringer personalities as they dissect classic films, from Back to the Future to Alien.
  • Higher Learning with Van Lathan and Rachel Lindsay: Former Bachelorette Rachel Lindsay and Van Lathan tackle news, politics, and culture with insights and debates.
  • Speidi’s 16th Minute: Reality TV veterans Heidi and Spencer Pratt break down the latest in pop culture, social media trends, and celebrity gossip in bite-sized episodes.
  • Book of Basketball 2.0: In this special project podcast, Bill Simmons breaks down the NBA’s most important games, players, and teams, extending and reinventing his New York Times No. 1 bestselling book from 2009. Playing off the NBA’s dramatic changes during the past decade, Simmons uses new commentary and fresh interviews with players and top media members to determine how the league has evolved and where it’s headed.
  • The Big Picture: Sean Fennessey and Amanda Dobbins review the movies you need to see, along with providing award show analysis, movie drafts and more.
  • The Ringer-Verse: Your ultimate hub for nerd culture, featuring deep dives into everything from “Star Wars” to Marvel shows.
  • The Dave Chang Show: Besides being the founder of the Momofuku restaurant group and the creator and host of Netflix’s “Dinner Time Live,” Chang is an avid student and fan of sports, music, art, film, and, of course, food. He and a rotating cast of guests talk about their inspirations, failures, successes, fame, and identities.
  • The Recipe Club: Chef David Chang, Chris Ying and guests explore the art of cooking, debating and refining recipes each week.
  • House of R: Mallory Rubin and Joanna Robinson explore fictional universes with their signature Deep Dives into everything from “Game of Thrones” to “Star Wars,” “The Lord of the Rings” to Marvel, and beyond.

 

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Samsung, Yahoo Partner to Stream Sports, News Content Across Connected Devices

Samsung Oct. 2 announced that is rolling out updated news and sports tabs powered by Yahoo Media Group, which operates Yahoo Sports and Yahoo Finance.

Yahoo Sports and Yahoo Finance will serve as sources of real-time information for Samsung News. Galaxy cell phone and tablet users will have access to breaking headlines, expert market insights, and written and video sports coverage.

The new dedicated sports tab provides access to up-to-the-minute scores, schedules, standings and stats directly from top sports leagues. Users can also personalize their experience by following specific teams and sports.

For financial market watchers, Samsung News is getting a major upgrade with a dedicated Yahoo Finance module displaying real-time financial information tracking major U.S. indices, and more. This information will appear alongside a curated stream of financial headlines from a variety of top news sources to keep users in step with the latest market shifts and economic news.

“With Yahoo’s real-time information, Samsung News is now a live destination for sports fans and market followers alike,” Maya Harris, VP and head of strategic partnerships for Samsung’s TV & Mobile Services, said in a statement.

In addition to delivering live markets and sports content, Samsung News provides users with access to the latest news across genres such as politics, entertainment and business, through daily briefings delivered twice daily handpicked by a team of experienced news editors.

Users can customize news preferences through the news feed functionality from dozens of Samsung content partners, including Yahoo, NBC News, ESPN, Fox Business, and new additions like Complex and Time Out.

“Together, we’re creating a smarter, faster way for Galaxy users to follow the scores, news, and market information that matters most to them,” added Ryan Spoon, president of Yahoo Media Group.

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Samsung Adding Free Year of ESPN Unlimited Streaming With Select 2025 TV Purchases

Samsung Sept. 8 announced that consumers of its new line of 2025 “Glare Free” high-definition televisions will receive free 12-month access to the new ESPN Unlimited streaming service, valued at $300.

Samsung Glare Free TVs are designed to virtually eliminate reflections, including sunlight.

Samsung is offering the promo in celebration of the launch of the enhanced ESPN app. The offer is not valid for existing ESPN Select, ESPN Unlimited, or Disney+, Hulu and ESPN bundle subscribers.

“We want fans everywhere to have the best sports watching experience possible,” Lydia Cho, head of product, home electronics at Samsung Electronics America, said in a statement.

TV models include the Samsung Neo QLED 8K, Neo QLED 4K, OLED and “The Frame Pro” series of televisions.

“We’re redefining how fans experience sports together at home, combining the leading picture and screen quality of Samsung TVs with ESPN’s dynamic content to deliver a truly game-changing experience,” added Jo Fox, SVP of ESPN marketing.

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Trump’s Truth+ Social Media App Now Streaming VOD Content on Roku, Samsung Connected TVs

President Trump’s Truth+ social media app is now streaming on-demand content through the Roku platform and internet-connected Samsung and LG televisions.

The VOD content complements live streamed programming made available on Roku in March.

Truth+ claims to offer family-friendly TV programming for “patriotic Americans” who want an alternative to “woke entertainment corporations and biased” news channels.

The service provides news, entertainment, faith-based content, weather, and documentaries featuring both live TV channels and on-demand programming.

Also available on iOS devices, Android devices, Android TVs, Amazon Fire TVs, and on the Web, Truth+ includes live TV rewind with visual thumbnails, catch-up TV for up to seven days, network DVR, and a Spanish-language interface option.

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Samsung Touts STN Broad-FAST Channel, Ad Products at IAB NewFronts

At the IAB NewFronts 2025, Samsung unveiled the Samsung Television Network (STN), what it calls the broad-FAST channel, available exclusively on Samsung TV Plus. Samsung Ads also unveiled a lineup of data-driven solutions including Optimal Reach, GameBreaks, Performance Conversion and Data+. 

“It’s no longer enough for marketers to justify the status quo — they need breakthrough performance, and that’s exactly what Samsung Ads is built to deliver,” Michael Scott, VP and head of ad sales and operations at Samsung Ads. “This year, we’re empowering our partners to go beyond the limits of traditional CTV with next-gen innovation, strategic partnerships, and tools that turn attention into action and media into measurable impact.”

STN brings viewers a curated selection of the most in-demand programming and talent from Samsung TV Plus — from David Letterman and Conan O’Brien to Emmy-winning series such as “Killing Eve” — along with live sports and  events. STN will also serve as the live exclusive home for the Jonas Brothers’ upcoming tour. Ad touchpoints for STN span the Samsung home screen, Samsung TV Plus UI, and interactive ads within commercial breaks.

“As the No. 1 streaming service on Samsung TVs, we’re not just following viewer trends — we’re shaping them,” Salek Brodsky, SVP and global head of Samsung TV Plus, said in a statement. “Through deep insights and personalized curation, we’re delivering the content audiences love in an unbeatable format. We’re rewriting the rules of streaming and teaming up with A-list talent to bring exclusive entertainment to the biggest screen in the home. This strategy has fueled more than 30% viewership growth this year, and with our newly announced partnerships, we’re positioning Samsung TV Plus for even greater momentum and market leadership in the year ahead.”

Samsung TV Plus has surpassed 88 million monthly active users, and now offers an industry-leading lineup of nearly 700 channels in addition to its extensive on-demand library, according to the company — with 92% of first-time viewers continuing to watch beyond the three-month mark. 

David Letterman joined Samsung onstage during its NewFront presentation to discuss his award-winning, exclusive Samsung TV Plus channel, Letterman TV.

Samsung TV Plus announced it is expanding its live event lineup with the Living the Dream Tour, offering fans exclusive access to the Jonas Brothers’ tour kicking off at Met Life Stadium on Aug. 10.

In another first, Samsung TV Plus is partnering with the global leader in podcasts, Spotify, to deliver a dedicated channel from “The Ringer,” which is home to some of the most popular podcasts and most recognizable talent in sports and pop culture, exclusively to Samsung TV Plus. The channel will feature a curated lineup of video podcast episodes where fans can enjoy the best of their favorite shows such as Book of Basketball 2.0 with Bill Simmons, The Rewatchables, Higher Learning, and The Ringer-Verse, all in one place.

The service also announced new partnerships with top talent — including former NASA engineer turned mega-creator Mark Rober, whose STEM programming reaches tens of millions of viewers across all ages, along with content creator Dhar Mann whose family-friendly dramas tackle universal human truths.

Additional content arriving on Samsung TV Plus includes:

  • Samsung TV Plus’s exclusive partnerships with creators will feature new channels from top talent. Joining the service are Michelle Khare, Smosh, The Try Guys, Epic Gardening, The Sorry Girls, and Donut Media — bringing content featuring comedy, DIY, gardening, cars, and sustainability.
  • Launching this summer, through a new and exclusive partnership with Billboard, Samsung TV Plus is bringing the iconic brand to FAST. This new network will give fans red carpet access to more than 25 of the industry’s most iconic events, including live red carpets and coverage of tentpole events, such as the Golden Globes and the Billboard Music Awards. Samsung TV Plus will also be the co-exclusive home for Billboard News, premiering new episodes weekly.
  • Samsung TV Plus offers more than 50 sports channels and gives fans access to live local and national games from major and minor leagues. New sports channels include Bally Sports Live with exclusive Minor League Baseball games and in-season NHL games from the Anaheim Ducks and the Dallas Stars with Victory+.
  • Samsung TV Plus is partnering with SM Entertainment to launch a dedicated SMTOWN channel with K-Content. The new channel will kick off with SMTOWN LIVE 2025 in L.A. — a 30th anniversary concert streaming live from Los Angeles on May 11, exclusively on Samsung TV Plus.
     

The company also introduced Samsung Ads Content Studio — a new opportunity for brands to drive interactivity on Samsung TV Plus. Available to select partners, Content Studio provides enables advertisers to craft engaging branded and dynamic content for amplification across the Samsung ecosystem.

Samsung Ads also touted interactive experiences through ShoppingBreaks, launching later this year. The ad format will shorten the path to purchase, enabling consumers to buy directly from their TVs. ShoppingBreaks will serve creator-hosted, short-form content within Samsung TV Plus ad breaks with a clear call to action, according to Samsung. ShoppingBreaks is one of many interactive solutions Samsung is investing in, including GameBreaks — a portfolio of interactive mini-games such as “The Six” that boost brand recall by 1.5 times over standard video ads, according to Samsung. In 2025, Samsung has plans to add eight new games to the GameBreaks franchise. 

Samsung Ads’ data solutions include Data+, making more TV data available to clients in an aggregated and privacy-compliant manner via secure environments. Through partnerships with data clean rooms to enable privacy law-compliant data matching — including Snowflake, LiveRamp (Habu Clean Room), and Infosum — the Data+ offering allows advertisers to deduplicate reach across linear and CTV viewing, run audience overlap analyses of data against Samsung’s TV Universe to more accurately determine scale, and enhance the ability to understand consumer behavior after campaign exposure.

Samsung Audience Collectives delivers more than 600 segments for brands to better reach their most critical audiences, from travelers to audiobook enthusiasts.

Samsung Ads’ new suite of full-funnel solutions includes Optimal Reach, which identifies duplicated audiences and uncovers previously unexposed viewers across both linear and AVOD.

Also available to marketers now is Creative Canvas, Samsung Ads’ new solution for building interactive ad experiences, which turns existing video assets into dynamic creative with formats such as QR-enabled ads and vertical video.

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“We’re not just redefining what advertising can do, we’re reengineering the entire relationship between content, data, and commerce,” Travis Howe, global head of new product solutions at Samsung Ads, said in a statement. “Samsung Ads is creating a world where media doesn’t just reach audiences — it moves them. From interactivity to full-funnel performance, we’re turning the screen into a truly intelligent, action-driven service.”

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