News
Kirk Sanderson
December 23, 2025
Samsung Electronics on Dec. 23 unveiled a teaser video revealing the theme of its “The First Look 2026” presentation at CES 2026: “Your Companion to AI Living.”
The teaser underscores Samsung’s intent to integrate AI across its products and services.
The video uses vibrant lights and lines to form silhouettes of new innovations set to debut at The First Look. In the final scene, the light flows into Wynn Las Vegas, where the event will be held, revealing the theme.
The First Look 2026 will kick off on Jan. 4, 2026 at 7 p.m. PT — two days before the opening of CES 2026 — with a media event at Wynn Las Vegas, followed by four days of exhibitions, tech forums and other events through Jan. 7.
The media event will feature key Samsung executives, who will outline customer experience innovation strategies across their respective areas.
The tech forums will be held from Jan. 5 to 6, with four sessions covering topics including AI, home appliances and design.
Related Posts
Samsung Launching Video Game Streaming Platform on Smart-TVsSamsung is getting into the video game business. The venerable South Korean consumer electronics giant is hoping to replicate recent successes in the ad-supported video streaming market with the development of the cloud-based Samsung Gaming Hub. Through partnerships with third-party…
Samsung Video Game Hub Now Available on 2022 Smart TVsSamsung Electronics July 1 announced that its branded Samsung Gaming Hub is now rolling out to all 2022 Samsung smart TVs. Announced during CES 2022 in Las Vegas, the Samsung Gaming Hub is an all-in-one game streaming platform where players…
Prime Video Joining Masters Golf Coverage in 2026Prime Video is continuing its foray into live sports by joining CBS Sports, ESPN and Paramount+ in live-streaming the Masters golf tournament in 2026. Specifically, the streamer will distribute two hours of first- and second-round coverage on the Thursday and…
CES 2018: From Consumer to ConceptThe 2018 CES in Las Vegas marked a continuation of the trade show’s rather rapid shift from consumer to concept. Once again, there was significantly less emphasis on traditional consumer electronics and more of a focus on technological innovation, from…
