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Nielsen: Disney Tops May TV Consumption Market Share
June 25, 2024
Disney retained the largest share of TV viewing among all distributors with 11.4% market share in May, according to new data from Nielsen’s The Media Distributor Gauge. The cross-platform measures total TV consumption across the corporate parent company’s distribution channels, which includes TV and streaming video.
For Disney, that includes Disney+, ESPN+, ESPN, ABC, the Disney Channel, Hulu and Hulu + Live TV. The company’s media assets topped Google-owned YouTube at 9.7%, NBCUniversal (Peacock, NBC) at 9%, Paramount Global (Paramount+, CBS) at 8.8%, and Warner Bros. Discovery (Max, TNT, CNN) at 8.1%.
Netflix ranked No. 6 with 7.6% total TV market share, ahead of Fox (which includes Tubi) at 6.4%, and Prime Video at 3.1%.
Nielsen introduced the report last month in an effort to remove the silos between traditional television versus streaming and put all content distributors on a level playing field to allow for an additional perspective of TV viewing today.
In the May report, Fox jumped from a 6.1% share of total television viewing in April to 6.4% in May — the largest increase in share among reported national media companies in May.
Fox’s growth was amplified by a nearly 5% monthly viewing increase from its affiliate FAST provider Tubi, which also accounted for a platform-best 1.8% of total TV usage, and a 1.6% monthly increase from the Fox News Channel.
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Across the other 13 ranked media companies, The Roku Channel saw a 1.3% monthly bump in viewing, led the FAST provider’s platform-best 1.5% share of TV and 10th overall — the only company to climb in the rankings this month.
YouTube and NBCUniversal also each added a 0.1% share point to account for 9.7% and 9.0% of total TV viewing, respectively.
As previously reported, time spent watching TV in May was down slightly compared with April, which led the majority of media companies to either remain flat from a market share perspective (Paramount, Warner/Discovery, Netflix, Scripps, Weigel), or to give up 0.1% share point (Disney, Prime Video, A&E, Hallmark, AMC Networks).