Luma AI Feb. 25 announced the jury for The Luma Dream Brief, its global creative competition offering $1 million to the team that wins a 2026 Cannes Lions Gold Lion using Luma AI.
The 18-person jury brings together influential voices from across advertising, brand building, entertainment, and culture. The panel includes leaders from Nike, HBO Max, Wieden+Kennedy, Chili’s, and Boston Beer, alongside Bill Oakley, a writer for “The Simpsons,” and legendary Old Spice spokesman Isaiah Mustafah.
The jury will evaluate submissions created using Luma AI’s generative video and image platform and select finalists for formal Cannes Lions entry. To ensure eligibility, Luma will provide an official client brief and paid media support so the work runs publicly within the required timeframe – removing two of the most common barriers between ambitious creative ideas and legitimate awards consideration.
“This group of people have shaped modern brands, entertainment, and culture at the highest level,” said Caroline Ingeborn, COO of Luma AI. “These are leaders who’ve built iconic work and understand what it takes to move an industry forward. Bringing that caliber of talent together sends a clear signal: this is about redefining what world-class creative looks like in the next era.”
The official jury list includes:
- Alicia Nassardeen, Head of Business Affairs, Mother
- Bill Oakley, Writer, “The Simpsons”
- Carol Dunn, managing director, Barking Owl
- George Felix, CMO, Chili’s Grill & Bar
- Isaiah Mustafa, writer and actor
- Jeff Kling, founder and chief creative officer, Das Favorite
- John Deschner, head of brand, Maximum Effort
- Jon Williams, founder and CEO, The Liberty Guild
- Katie Gurgainus, global director, Brand Voice, Nike
- Lesya Lysyj, CMO, Boston Beer
- Lora Schulson, global chief production officer, 72 and Sunny
- Mal Ward, managing director and partner, Arts & Sciences
- Melissa Cabral, head of strategy, Sid Lee
- Michael Hagos, VP, brand creative, HBO Max
- Richard Turley, editorial director, Interview Magazine
- Susan Hoffman, chief creative officer, Wieden+Kennedy
- Tara Lawall, chief creative officer and partner, Rethink
The competition is developed in collaboration with brand experience company studio DE-YAN, which shaped the competition around the premise that some of advertising’s best ideas never get made — not for lack of originality, but because they are perceived as too risky, expensive, or difficult to execute.
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