Tubi Names Sujatha Mamidibathula SVP of Mid-Market and Performance Sales
January 16, 2026
Fox’s ad-supported VOD platform Tubi Jan. 16 announced the hiring of Sujatha Mamidibathula as SVP of mid-market and performance sales.
A respected ad tech and streaming veteran, Mamidibathula will lead Tubi’s national strategy to scale partnerships with mid-market and performance-driven advertisers and agencies. In her role, she will oversee dedicated sales teams and drive growth across programmatic revenue, branded content and advanced targeting solutions.
Mamidibathula joins Tubi from NBCUniversal, where she led the SMB Growth Team and expanded access to premium streaming inventory for smaller businesses and independent agencies.
She previously held senior roles at TikTok, Snap and Google, bringing a track record of scaling platform growth through shaping go-to-market strategies across streaming and digital advertising, influencing product development and adoption and executing with operational rigor, according to Tubi.
“As marketers demand more accountability from their media investments, Sujatha brings the strategic vision and technical expertise to meet the moment,” Jeff Lucas, chief revenue officer at Tubi, said in a statement. “Her leadership will help advertisers tap into Tubi’s scale, highly engaged on demand audiences, and innovative ad solutions to drive meaningful, measurable outcomes.”
Tubi ended 2025 with an audience of more than 100 million monthly active users watching more than 1 billion hours a month. The platform generated 2.1% market share of U.S. television households last November, ahead of Peacock and HBO Max, according to Nielsen data.
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