Catherine Corcoran in Long Lost
Prime Video Integrating English/Spanish AI Dubbing on Licensed Movies, TV Series
March 6, 2025
Prime Video has begun offering AI-aided dubbing on licensed movies and series in English and Latin American Spanish in select countries and territories featuring subtitles, captions, and audio descriptions.
The initiative is starting with 12 licensed movies and series, including titles such as El Cid: La Leyenda, Mi Mamá Lora and Long Lost.
The AI-aided pilot program is a hybrid approach to dubbing in which localization professionals collaborate with AI to ensure quality control. AI-aided processes like this one, which incorporate the right amount of human expertise, can enable localization for titles that would not otherwise be accessible to customers, according to Amazon.
“At Prime Video, we believe in improving customers’ experience with practical and useful AI innovation,” Raf Soltanovich, VP of technology at Prime Video and Amazon MGM Studios, said in a statement. “AI-aided dubbing is only available on titles that do not have dubbing support, and we are eager to explore a new way to make series and movies more accessible and enjoyable.”
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