Netflix Launching ‘KPop Demon Hunters’-Themed Skincare Products Line
February 4, 2026
Netflix is set to launch a line of KPop Demon Hunters-themed skincare products through a partnership with Korean cosmetics company Anua.
The products are available online via channels including Ulta.com, Amazon, Anua’s official site, and TikTok Shop, and will be available in-store nationwide at Ulta Beauty locations starting Feb. 15.
Limited-edition bundles featuring the Oscar-nominated KPop Demon Hunters movie photocards also will be available online as part of the collaboration.
Netflix states the products campaign “reframes skincare as both protection and empowerment, uniting emotional storytelling with gentle yet effective formulas designed to let natural skin glow shine through.”
The movie, produced by Sony Pictures Animation, features characters Rumi, Mira and Zoey battling demons while performing as a K-pop singing artists at night.
The movie has generated about 538 million views on Netflix since its June 20, 2025, debut — becoming the most-watched movie in Netflix history, surpassing the previous No. 1, the action-comedy Red Notice, starring Dwayne Johnson, Ryan Reynolds and Gal Gadot.
At the 68th Annual Grammy Awards Feb. 1, the movie’s standout hit, “Golden,” won for Best Song Written for Visual Media. It marked the first time that a K-pop song or artist had ever won a Grammy Award.