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Netflix-Warner Bros. Discovery Merger Brings Out the Naysayers

Netflix-Warner Bros. Discovery Merger Brings Out the Naysayers

The ink had barely dried on the Netflix/Warner Bros. Discovery’s $82 billion dollar agreement to consolidate studio and streaming assets, than a chorus of naysayers has emerged questioning the chances of the transaction’s closure and Netflix’s new enhanced role as a major Hollywood player.

While the deal, which is expected to close in 12 to 18 months, promises synergies including cost savings of $2 billion to $3 billion annually and a massive content library for Netflix’s 301 million-plus subscribers, detractors argue it accelerates the erosion of traditional Hollywood structures, stifles competition, and prioritizes streaming profits over cultural and economic diversity.

The animus appears to stem from fears of a new digital “monopoly” that could end the era of independent studios, theatrical releases and creative autonomy.

Netflix co-CEO Ted Sarandos has promised the streamer would adhere to Warner Bros. Pictures’ existing theatrical window.

Sen. Elizabeth Warren (D-Mass.), a longtime opponent of corporate mergers affecting the consumer, said the deal will raise major questions about antitrust and competitive imbalance.

“This deal looks like an anti-monopoly nightmare,” Warren said in a statement. “A Netflix-Warner Bros. would create one massive media giant with control of close to half of the streaming market — threatening to force Americans into higher subscription prices and fewer choices over what and how they watch, while putting American workers at risk.”

In Hollywood, labor organizations such as the Writers Guild of America West (WGA), the Directors Guild of America (DGA), SAG-AFTRA, and Hollywood Teamsters Local 399, the latter of which represents about 6,400 members who work in various crafts behind the scenes of the motion picture and television industry in the Los Angeles area and New Mexico, voiced loud concerns and opposition to the landmark deal.

“This merger must be blocked,” the WGA wrote in a blunt statement, arguing that the combination would eliminate jobs, push down wages, worsen conditions for all entertainment workers, raise prices for consumers, and reduce the volume and diversity of content for all viewers.

Local 399 contends the merger further consolidates Netflix’s power over the streaming video market, resulting in fewer jobs, higher streaming prices and undermining the U.S. entertainment industry through less competition.

“Teamsters have been clear on our position that greed-fueled consolidation of corporate power, no matter what industry, is a direct threat to good union jobs, the livelihood of our members and the very existence of our industry,” read the statement.

Paramount Skydance, with repeated offers for the entire WBD company that were declined, argues the Netflix/WBD deal is doomed due to regulatory issues such as exceeding 30% market share in major markets.

A combined Netflix, HBO Max and Discovery+ would control 34% of the U.S. SVOD market — well ahead of Prime Video (21%), according to JustWatch.com. WBD studios (including New Line Cinema) and Netflix would represent 23% of all U.S. movie streaming. The tracking firm says HBO originals represent 5% of all U.S. series streamed, which combined with Netflix’s 15% share, would translate to a 20% share of all household TV streaming engagement.

“The simple truth is that a deal with Netflix as the buyer likely will never close,” Paramount said in a statement. “Netflix is the only remaining big tech company that has not faced serious global antitrust enforcement, but [acquiring] the WBD assets will change that.”

Paramount reportedly has not ruled out a hostile cash counteroffer of $30 per share directly to shareholders.

Netflix: $125 Billion Lifeline to U.S. Economy

Netflix argues that the merger features complementary strengths and assets, more choice and greater value for consumers, enhances the streamer’s studio capabilities, which it says creates jobs, offering more opportunities to work with well-known intellectual property, tell new stories and connect with a wider audience than ever before.

Earlier this year, Netflix disclosed it has contributed $125 billion to the economy, hired more than 140,000 cast and crew members; worked with more than 550 domestic production companies, and filmed more than 900 titles across 50 states since 2019.

The streamer says it generated the fiscal impact through investments, including original productions and content licensing, studio infrastructure and real estate, and marketing and corporate employees.

Through the end of 2024, the company employed 9,000 full-time staffers across 2.2 million square feet of corporate office space, including 1.9 million square feet in California. The company also employed 3.1 million square feet of studio space across 60 soundstages in the country. 

The company says it supports more than 25,000 artists through nearly 300 training programs globally, with almost $31 million allocated to domestic initiatives to develop emerging talent. 

Netflix Studios Albuquerque, which spans 108 acres in New Mexico, recently added four soundstages, three mills, one production office, two stage-support buildings, and two dedicated backlot areas — made possible by 2,800 construction workers.

The pending Netflix Studios Fort Monmouth in New Jersey will feature 12 soundstages, more than 500,000 square feet and create permanent and construction jobs in the Garden State as part of $1 billion capital investment.

“Our contribution to the economy includes the impact of our direct spending with domestic suppliers and employees, the indirect impact with suppliers across the supply chain, and the induced impact of additional household consumption by employees in our supply chain,” the streamer wrote in an April 29 post.

The Screen Actors Guild (SAG), which represents most working talent in the entertainment industry, and the American Federation of Television and Radio Artists (AFTRA), agrees that the $82 billion transaction reaffirms the true value of legacy media companies and the long term economic prosperity they create due in large part to the contribution of the creative talent who, it says, are at the core of their success.

SAG-AFTRA contend the merger must be consummated in an “environment of respect” for the talent involved.

“Any decision about SAG-AFTRA’s position on this transaction will be made with the best interests of [union] members as the standard and following a complete and thorough analysis of the details of the deal, with particular focus on jobs and production commitments,” read a statement.

The DGA, and its newly elected president, director Christopher Nolan (Inception, The Dark Knight, Oppenheimer), announced plans for an urgent meeting with Netflix to voice “major concerns” about the merger’s impact on filmmakers, the theatrical ecosystem and the creative autonomy.

For Nolan, the theatrical window is a personal issue. His 18-year distribution deal with Warner Bros. ended during the pandemic when the former WarnerMedia elected to release the studio’s entire 2020 theatrical slate, including Nolan’s time travel thriller Tenet, concurrently on streaming due to theater shutdowns.

Nolan moved to Universal Pictures, which agreed to a 45-day theatrical window for Oppenheimer, resulting in a $976 million global box office and Best Picture Oscar win, before streaming on Peacock.

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