OTT.X 2025 Logo
OTT.X Unveils New Logo, Working Group Plans
October 23, 2025
The trade association OTT.X unveiled a new logo and plans for new working groups during its fall summit Oct. 22 at the Skirball Cultural Center in Los Angeles.
“I am really inspired by how many of you I see in the room,” said new OTT.X president Hollie Choi in her opening remarks at the event. “This is a vibrant community with a lot of engagement.”
The new logo moves the dot up, transforming it into a play button, which better exemplifies the mission of the organization, executives said.
Choi also told the audience about future plans for OTT.X and its goals.
“At OTT.X, we sort of talk a lot about value,” she said. “What value are we bringing to the community? And what we think is the answer to that is we are here to help you connect, learn and solve.”
As part of that mission of solving the industry’s problems, OTT.X is organizing working groups. The EPG standards and live events working group is in progress in partnership with Movielabs and DEG: The Digital Entertainment Group. An advertising working group is being headed up by Craig Heiting, CRO of AdGood. And an AI working group is in the process of forming.
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