Broadcast Trade Group to Showcase ATSC 3.0 Broadcast Standard Advances at CES 2026
January 2, 2026
The latest technologies in advanced over-the-air broadcasting powered by the ATSC 3.0 broadcast standard will be showcased next week during CES 2026, which opens Jan. 6 in Las Vegas.
“ATSC 3.0 is free, local, and connected, delivering better picture, better sound, better access, and better choice over-the-air to viewers throughout the U.S., South Korea, the Caribbean, and Brazil,” said Madeleine Noland, president of ATSC, the Broadcast Standards Association.
A variety of home receivers for ATSC 3.0 will be on display in the ATSC booth in the Central Hall Grand Lobby, including solutions from ADTH, SiliconDust, ZapperBox and a range of affordable prototype converter boxes newly announced from Pearl TV and planned for introduction in 2026. The new products join dozens of NextGen TV models now available from a variety of TV manufacturers.
ATSC’s exhibit space in the newly renovated Grand Lobby of the Las Vegas Convention Center is CES attendees’ information hub for NextGen TV powered by ATSC 3.0. In addition, kiosks sponsored by three ATSC members will showcase technology innovations.
Televes USA will showcase solutions for the reception, distribution, and verification of free over-the-air television supporting the rollout of NextGen TV in residential and commercial environments. At its kiosk, Televes will demonstrate how modern antenna systems, programmable signal distribution, and professional test and measurement tools, including internationally award-winning solutions, enable reliable reception, flexible channel management, and scalable delivery of free, local broadcast television across homes, multiple dwelling units, hospitality, and enterprise installations without reliance on pay-TV subscription services.
Mirakulo will demonstrate AstroTV NEXT, the platform for Brazil’s DTV+ (TV 3.0), a standard based on ATSC 3.0. The demo highlights how innovations defined for DTV+, such as Dynamic Ad Insertion (DAI), immersive MPEG-H Audio, and advanced video compression with VVC enhanced by LCEVC, can be seamlessly applied to the next-generation TV ecosystem.
And SiliconDust, best known for its ATSC 3.0-compatible HDHomeRun TV tuners, will showcase its new HDGrandSlam for multiple dwelling buildings, offering live channels and two-week DVR playback with no monthly fees. For broadcasters, the AVSend CDN + Encoder is the solution for ATSC 3.0 BEST (Broadcast-Enabled Streaming Television) with real time viewership analytics and station monitoring and SiliconDust is now an ATSC 3.0 Certificate Authority for NextGen TV to ensure that broadcast television stations meet all signing security requirements.
ATSC, The Broadcast Standards Association, is an international, non-profit organization developing voluntary standards for multimedia broadcasting. ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite and semiconductor industries.
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