Guest Commentary Archives - Page 3 of 6

Was Quibi Too Quick to Die? Short-Form Content Signals a Shift in Vertical Viewing

The rise and fall of Quibi left many questioning the viability of short-form, mobile-first video content. Yet, in 2024, the market is showing explosive growth. According to Appfigures, short drama apps such as ReelShort and DramaBox generated $146 million in global consumer spending in Q1 2024, a stunning 8,000% increase from the previous year. This … Continue reading “Was Quibi Too Quick to Die? Short-Form Content Signals a Shift in Vertical Viewing”
Perception Is Reality: Redefining Relevance as a Key Theme at IBC 2024

It was fascinating to witness the contrasting fortunes of companies across the industry at IBC 2024 in Amsterdam this week. Businesses offering similar services in the same sector, competing for the same audiences, spoke about the state of the industry in strikingly different ways. I spent the majority of my time in the Innovation and … Continue reading “Perception Is Reality: Redefining Relevance as a Key Theme at IBC 2024”
Generation Alpha Redefines Media Consumption: Social Video, UGC and Ad-Supported Platforms Surge Ahead of Traditional Streaming

Generation Alpha, the youngest demographic, is on the cusp of defining its cultural identity, and early indicators suggest a seismic shift in entertainment preferences. According to new data from Precise TV, this generation is gravitating towards social video and user-generated content (UGC), posing a significant challenge to the dominance of traditional streaming platforms. In 2024, … Continue reading “Generation Alpha Redefines Media Consumption: Social Video, UGC and Ad-Supported Platforms Surge Ahead of Traditional Streaming”
Documentaries Have the Long Legs Everyone in the Film World Values

When I launched Soundview in 2010, I did so because I saw a hole in the market. There were numerous sales agents — but few, if any, were focused on documentaries. It was a gaping hole, in fact, and my eyebrows raised up high. I said to myself, “Dan … why is that? Of all … Continue reading “Documentaries Have the Long Legs Everyone in the Film World Values”
5 Key Takeaways from NAB 2024 — A CMO Perspective

As the epicenter of media and entertainment innovation culminated at NAB 2024 in Las Vegas this week, it didn’t just showcase cutting-edge technology. The show also offered profound insights into the future landscape of the industry. 1. AI Potential vs. Reality: Bridging the Gap The buzz around generative AI and machine learning in streaming is … Continue reading “5 Key Takeaways from NAB 2024 — A CMO Perspective”
5 Priorities for Netflix’s Ad Offering

It’s been over a year since Netflix dipped its toes into the advertising waters, launching its ad-supported plan from ground zero. Since then, we have seen Netflix grabbing many of the headlines when it comes to OTT advertising, including the announcement of Expedia as its first global advertising partner. Despite the buzz, Netflix faces stiff … Continue reading “5 Priorities for Netflix’s Ad Offering”
More Original Movies Needed — But Not Necessarily Theatrical Releases

There is a lot of gloom in Hollywood these days. Box office revenues are down 30% from pre-pandemic days, stock values of some legacy media conglomerates have plummeted more than 50% in two years, and the industry has suffered through labor strikes, layoffs and uncertainly over implications about AI. The number of new movies … Continue reading “More Original Movies Needed — But Not Necessarily Theatrical Releases”
Public Libraries are the New Video Rental Stores

Rumors abound that video stores are no longer. OK, fine. There are, in fact, a few video rental stores left in this country — but nowhere near as many as there once were. In the “heyday” of the video rental business, back when movies were only available on videocassettes, there were some 40,000 video rental … Continue reading “Public Libraries are the New Video Rental Stores”
Pangs of Partner Payments for FAST/AVOD Content Providers

FAST/AVOD platforms are transforming the way content is delivered and consumed. Major studios, content providers, and distributors use consumption data to illuminate viewer content affinities, and help explain which program channels align best with the right mix of advertisers. Yet, this is only half the battle. Alongside this innovation come the challenges to track and … Continue reading “Pangs of Partner Payments for FAST/AVOD Content Providers”
Personalizing FAST Channels and Fueling Audience Engagement

A transformation is underway within the streaming industry, and the rush to acquire and retain viewers has led to the exponential growth of FAST/AVOD platforms. Today, there are estimated to be more than 1,400 FAST channels across 22 networks available in the United States. As subscriber acquisition is no longer the driving force behind long-term … Continue reading “Personalizing FAST Channels and Fueling Audience Engagement”