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DVD was launched in 1997, but its peak year didn’t come until 2004, when sales targets were routinely broken, and studio executives were ecstatic over yet another year of double-digit growth. TV DVD alone was bringing in an estimated $4 billion in sales, prompting Sony Pictures Home Entertainment to hold gala parties in New York and Washington, D.C., to celebrate the DVD success of “Seinfeld” (and the induction of the iconic “puffy shirt” into the Smithsonian). While all eyes were on disc sales, Netflix had quietly resurrected the rental business with its subscription DVD-by-mail service, although few believed founder Reed Hastings when he said disc rentals would soon be replaced by movies streamed over the internet. (Photos courtesy of the Media Play News archive)
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