President Trump bought millions worth of bonds in Netflix and Warner Bros. Discovery, almost 10 days after the Dec. 5 announcement of the two companies’ $72 billion ($82.7 billion enterprise value) select asset merger.
The White House Jan. 16 disclosed the Dec. 16 bond purchases that were part of around $100 million in transactions. The two purchases were about $502,000 in each company.
Reuters reported a White House official told them Trump’s stock and bond portfolio is independently managed by third-party financial institutions, with Trump and his family members not directly involved in how the portfolio is invested.
Bonds differ from stocks in many ways, but both can play an important role in an investment portfolio. While stocks represent part ownership in a company, bonds represent a loan to the company with the promise to repay any borrowed money, along with a set amount of interest.
The purchases come after Trump has said he would take an active role in the regulatory process involving either Netflix or rival Paramount Skydance’s attempt to acquire WBD.
The merger, which would not likely involve the Federal Communications Commission (FCC) since Netflix is not acquiring Warner’s broadcast TV assets, including CNN and Turner, does raise possible antitrust issues that would involve the Justice Department.
Speaking to reporters Dec. 7 at the annual Kennedy Center Honors in Washington, D.C., Trump said the deal could be problematic if Netflix’s media market share becomes too big.
“[Netflix has] a very big market share. When they have Warner Bros. that share goes up quite a bit. It could be a problem,” Trump said.
Netflix ranked No. 5 in November U.S. media rankings with a 8.3% total household TV media share, behind NBCUniversal (8.8%), Paramount, Disney (10.5%), and YouTube with 12.9%, according to Nielsen.
The president said he would discuss the issue with “some economic consultants” before making any decision on the transaction.
“I’ll be involved in that decision, too,” Trump said — an unusual statement as presidents historically have not been personally involved in corporate mergers.
The president, in November, met with Netflix co-CEO Ted Sarandos, and the executive stressed the streamer’s lack of dominant media market share outside of subscription streaming video.
Trump called Sarandos “a fantastic man,” who he said he has “a lot of respect for. But it’s a lot of market share.”
Trump is also personal friends with tech billionaire Larry Ellison, whose son, David Ellison, is attempting to acquire WBD through Paramount Skydance with a hostile $108.4 billion offer.
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