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TikTok, MLB Expand Multiyear Global Streaming Content Partnership

Social video platform TikTok and Major League Baseball Feb. 24 announced a new content partnership aimed at expanding global access to the national pastime through exclusive content, creator access, and a player engagement initiative. Baseball has become one of the fastest-growing sports communities on TikTok, with posts using #MLB growing nearly 60% in 2025 with … Continue reading “TikTok, MLB Expand Multiyear Global Streaming Content Partnership”
Dhar Mann: Creator Content, Traditional Media Can and Should Work Together

MIAMI — Creator content — of the sort popularized on YouTube, TikTok and other social media channels — and traditional media aren’t diametrically opposed to each other, as some might think. Rather, they can be complementary and open new doors to each other, providing creators with new distribution opportunities and media companies with new content … Continue reading “Dhar Mann: Creator Content, Traditional Media Can and Should Work Together”

TikTok, MLB Expand Multiyear Global Streaming Content Partnership

Social video platform TikTok and Major League Baseball Feb. 24 announced a new content partnership aimed at expanding global access to the national pastime through exclusive content, creator access, and a player engagement initiative. Baseball has become one of the fastest-growing sports communities on TikTok, with posts using #MLB growing nearly 60% in 2025 with … Continue reading “TikTok, MLB Expand Multiyear Global Streaming Content Partnership”
Dhar Mann: Creator Content, Traditional Media Can and Should Work Together

MIAMI — Creator content — of the sort popularized on YouTube, TikTok and other social media channels — and traditional media aren’t diametrically opposed to each other, as some might think. Rather, they can be complementary and open new doors to each other, providing creators with new distribution opportunities and media companies with new content … Continue reading “Dhar Mann: Creator Content, Traditional Media Can and Should Work Together”
HBO Max Bows Social Media Series ‘Squire for Hire’ Inspired by ‘Knight of the Seven Kingdoms’

HBO Max has announced the launch of “Squire for Hire,” a talent‑led social content series inspired by the new HBO original drama series “A Knight of the Seven Kingdoms.” The digital campaign is designed to “bring the spirit of Westeros to life,” according to HBO, along with a fan sweepstakes that offers a unique way … Continue reading “HBO Max Bows Social Media Series ‘Squire for Hire’ Inspired by ‘Knight of the Seven Kingdoms’”
China’s ByteDance Sells Majority Stake in TikTok U.S. to Investor Group Led by Tech Billionaire Larry Ellison

ByteDance, the Chinese owner of social media video platform TikTok, has sold a majority (80.1%) stake in its U.S. app operations to an investor group led by Oracle founder Larry Ellison. ByteDance retains a 19.9% stake in the company. Though no official purchase price was released, Vice President J.D. Vance last September reportedly said the … Continue reading “China’s ByteDance Sells Majority Stake in TikTok U.S. to Investor Group Led by Tech Billionaire Larry Ellison”
TikTok Inks Trump-Backed Agreement to Sell U.S. Operations to Investors, Led by WBD Bidder Larry Ellison

TikTok, the popular social media video platform owned by China’s ByteDance, has reportedly signed an agreement to sell its U.S. operations to a group of investors led by Oracle founder Larry Ellison, whose son, David Ellison, is trying to acquire Warner Bros. Discovery. The deal, which is backed by President Trump, is expected to close … Continue reading “TikTok Inks Trump-Backed Agreement to Sell U.S. Operations to Investors, Led by WBD Bidder Larry Ellison”
Trump Media & Technology Group to Merge with TAE Technologies in $6 Billion Deal

Trump Media & Technology Group, whose assets include President Trump’s Truth Social social media platform and Truth+ streaming video service, and TAE Technologies, a commercial fusion energy provider, Dec. 18 announced a definitive merger agreement valued at more than $6 billion. Upon closing, shareholders of each company will own approximately 50% of the combined company … Continue reading “Trump Media & Technology Group to Merge with TAE Technologies in $6 Billion Deal”
Netflix, iHeartMedia Ink Video Podcast Distribution Deal

Netflix and online radio platform iHeartMedia Dec. 16 announced an exclusive video podcasting partnership for more than 15 original podcasts. The agreement includes all new episodes from the current podcast lineup, as well as select library episodes from each show. New video podcast episodes will launch on Netflix in early 2026 in the U.S., with … Continue reading “Netflix, iHeartMedia Ink Video Podcast Distribution Deal”
Trump Blasts Paramount for ’60 Minutes’ Interview With Marjorie Taylor Greene

If Paramount Skydance thought it might have the inside regulatory track to acquiring Warner Bros. Discovery in a hostile bid, that wishful thinking might now be in jeopardy. Minutes after Paramount Dec. 8 submitted a $30-per-share all-cash offer directly to WBD shareholders, President Trump went on social media blasting CBS News’ Dec. 7 interview with … Continue reading “Trump Blasts Paramount for ’60 Minutes’ Interview With Marjorie Taylor Greene”
Netflix’s ‘Squid Game,’ ‘KPop Demon Hunters’ Top YouTube 2025 Culture & Trends Report

Google-owned YouTube Dec. 2 released its annual top 10 lists of cultural trends in 2025, led by Netflix’s “Squid Game” in the top spot and KPop Demon Hunters at No. 3 — the latter produced by Sony Pictures Animation. Top social media content creator “MrBeast,” a.k.a. Jimmy Donaldson, is a YouTuber and media personality who … Continue reading “Netflix’s ‘Squid Game,’ ‘KPop Demon Hunters’ Top YouTube 2025 Culture & Trends Report”
Ampere: Social Media Influencer Videos a Hit Among Older Viewers

Social media influencer videos are no longer just for younger internet users. New data from Ampere Analysis shows that half of 55- to 64-year-olds now watch influencer content every week. Overall, 70% of internet users in the U.K. and the U.S. watch influencer videos at least once a week, with total viewing up 18% since … Continue reading “Ampere: Social Media Influencer Videos a Hit Among Older Viewers”

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Social Media

TikTok, MLB Expand Multiyear Global Streaming Content Partnership

Dhar Mann: Creator Content, Traditional Media Can and Should Work Together

TikTok, MLB Expand Multiyear Global Streaming Content Partnership

Dhar Mann: Creator Content, Traditional Media Can and Should Work Together

HBO Max Bows Social Media Series ‘Squire for Hire’ Inspired by ‘Knight of the Seven Kingdoms’

China’s ByteDance Sells Majority Stake in TikTok U.S. to Investor Group Led by Tech Billionaire Larry Ellison

TikTok Inks Trump-Backed Agreement to Sell U.S. Operations to Investors, Led by WBD Bidder Larry Ellison

Trump Media & Technology Group to Merge with TAE Technologies in $6 Billion Deal

Netflix, iHeartMedia Ink Video Podcast Distribution Deal

Trump Blasts Paramount for ’60 Minutes’ Interview With Marjorie Taylor Greene

Netflix’s ‘Squid Game,’ ‘KPop Demon Hunters’ Top YouTube 2025 Culture & Trends Report

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