{"id":122192,"date":"2021-05-27T09:32:23","date_gmt":"2021-05-27T16:32:23","guid":{"rendered":"https:\/\/www.mediaplaynews.com\/?p=122192"},"modified":"2021-06-01T05:05:50","modified_gmt":"2021-06-01T12:05:50","slug":"hbo-max-celebrates-first-birthday","status":"publish","type":"post","link":"https:\/\/www.mediaplaynews.com\/hbo-max-celebrates-first-birthday\/","title":{"rendered":"HBO Max Celebrates First Birthday"},"content":{"rendered":"<p>May 27 marks the one-year anniversary of the launch of HBO Max, and the service is celebrating with a new <a href=\"https:\/\/www.youtube.com\/watch?v=KmenSz7jWDI\" target=\"_blank\" rel=\"noopener\">brand spot<\/a> dedicated to fans.<\/p>\n<p>In the year since the rollout, the platform has added 11.1 million HBO\/HBO Max subscribers to surpass 44 million in the United States (as of end of Q1) and seen up to a 70% increase in audience engagement vs. HBO Go or Now, according to a press release.<\/p>\n<p>The average time it takes a user to click play after logging into the platform is down to 100 seconds, according to the service.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/KmenSz7jWDI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><a href=\"https:\/\/www.mediaplaynews.com\/subscribe\/\" target=\"_blank\" rel=\"noopener\"><strong>Subscribe HERE to the FREE <em>Media Play News<\/em> Daily Newsletter!<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>May 27 marks the one-year anniversary of the launch of HBO Max, and the service is celebrating with a new brand spot dedicated to fans. In the year since the rollout, the platform has added 11.1 million HBO\/HBO Max subscribers to surpass 44 million in the United States (as of end of Q1) and seen &hellip; <a href=\"https:\/\/www.mediaplaynews.com\/hbo-max-celebrates-first-birthday\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;HBO Max Celebrates First Birthday&#8221;<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":102638,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29,258,3,28],"tags":[6512,1021,175,7681,9149,136,2228],"coauthors":[60],"class_list":["post-122192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","category-marketing","category-news","category-streaming","tag-hbo-max","tag-marketing","tag-streaming","tag-subscription-streaming","tag-subscription-vod","tag-svod","tag-warnermedia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>HBO Max Celebrates First Birthday - Media Play News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaplaynews.com\/hbo-max-celebrates-first-birthday\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HBO Max Celebrates First Birthday - Media Play News\" \/>\n<meta property=\"og:description\" content=\"May 27 marks the one-year anniversary of the launch of HBO Max, and the service is celebrating with a new brand spot dedicated to fans. In the year since the rollout, the platform has added 11.1 million HBO\/HBO Max subscribers to surpass 44 million in the United States (as of end of Q1) and seen &hellip; Continue reading &quot;HBO Max Celebrates First Birthday&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaplaynews.com\/hbo-max-celebrates-first-birthday\/\" \/>\n<meta property=\"og:site_name\" content=\"Media Play News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MediaPlayNews\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-27T16:32:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-01T12:05:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2021\/01\/HBO_Max_Logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stephanie Prange\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MediaPlayNews\" \/>\n<meta name=\"twitter:site\" content=\"@MediaPlayNews\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stephanie Prange\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediaplaynews.com\/hbo-max-celebrates-first-birthday\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/hbo-max-celebrates-first-birthday\/\"},\"author\":{\"name\":\"Stephanie Prange\",\"@id\":\"https:\/\/www.mediaplaynews.com\/#\/schema\/person\/d1ea8d703f048b56e267b45d7cd5cba4\"},\"headline\":\"HBO Max Celebrates First Birthday\",\"datePublished\":\"2021-05-27T16:32:23+00:00\",\"dateModified\":\"2021-06-01T12:05:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/hbo-max-celebrates-first-birthday\/\"},\"wordCount\":108,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/hbo-max-celebrates-first-birthday\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2021\/01\/HBO_Max_Logo.jpg\",\"keywords\":[\"HBO Max\",\"Marketing\",\"Streaming\",\"Subscription Streaming\",\"Subscription VOD\",\"SVOD\",\"WarnerMedia\"],\"articleSection\":[\"Digital\",\"Marketing\",\"News\",\"Streaming\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.mediaplaynews.com\/hbo-max-celebrates-first-birthday\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediaplaynews.com\/hbo-max-celebrates-first-birthday\/\",\"url\":\"https:\/\/www.mediaplaynews.com\/hbo-max-celebrates-first-birthday\/\",\"name\":\"HBO Max Celebrates First Birthday - 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