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Kansas City had the highest over-indexing viewer market in the U.S., surpassing the national average by 20%; Philadelphia followed over-indexing the national average by 15%.<\/p>\n
The halftime show featuring R&B sensation Rihanna again drew a sizeable audience, down slightly from last year\u2019s performance. About 28.5 million households in the U.S. tuned in for the show sponsored by Apple Music, compared to the 28.7 million that tuned in for last year\u2019s hip hop music show sponsored by Pepsi.<\/p>\n
Samba found that Rihanna\u2019s ability to draw in audiences reached well beyond football fans as more than 1 million households only tuned into the game when the nine-time Grammy winner\u2019s halftime show began.<\/p>\n
\u201cRihanna\u2019s star power has only continued to grow since her last tour and album release more than half a decade ago,” Samba TV founder\/CEO Ashwin Navin said in a statement.<\/p>\n","protected":false},"excerpt":{"rendered":"