{"id":215366,"date":"2023-07-19T17:11:48","date_gmt":"2023-07-20T00:11:48","guid":{"rendered":"https:\/\/www.mediaplaynews.com\/?p=215366"},"modified":"2023-07-20T06:32:21","modified_gmt":"2023-07-20T13:32:21","slug":"the-subscription-dance","status":"publish","type":"post","link":"https:\/\/www.mediaplaynews.com\/the-subscription-dance\/","title":{"rendered":"The Subscription Dance"},"content":{"rendered":"

I recently asked several of my acquaintances, friends and relatives if they had subscribed to and canceled a subscription streaming service (i.e. had they churned in and out of a platform)? It may not come as much of a surprise to anyone to learn that many of those I asked said they had.<\/p>\n

Many of the churners said they had subscribed during the free trial period, watched or binged what they wanted to see and then canceled the service. Some admitted to forgetting to cancel before that first charge, but they did eventually cancel when they saw the programming they sought.<\/p>\n

Why do they do it? In part, probably because they can \u2014 but also because the subscription model doesn\u2019t necessarily match some consumers\u2019 viewing patterns. I know I can go a month, sometimes more than one, without watching any content on some of the subscription video services to which my family subscribes. At some point, consumers who do the same may take a second look at their monthly video subscription fees and question those recurring charges.<\/p>\n

Subscribe HERE to the FREE Media Play News Daily Newsletter!<\/strong><\/a><\/p>\n

SVOD services have often been likened to an all-you-can-eat buffet. But it turns out some consumers are more interested in a la carte entertainment. They are dancing in and out of services to see just the content they want without paying a big price or without paying anything at all.<\/p>\n","protected":false},"excerpt":{"rendered":"

I recently asked several of my acquaintances, friends and relatives if they had subscribed to and canceled a subscription streaming service (i.e. had they churned in and out of a platform)? It may not come as much of a surprise to anyone to learn that many of those I asked said they had. Many of … Continue reading “The Subscription Dance”<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":214815,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,19],"tags":[9526,136],"coauthors":[60],"class_list":["post-215366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","category-stephanie-prange","tag-churn","tag-svod"],"acf":[],"yoast_head":"\nThe Subscription Dance - Media Play News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaplaynews.com\/the-subscription-dance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Subscription Dance - Media Play News\" \/>\n<meta property=\"og:description\" content=\"I recently asked several of my acquaintances, friends and relatives if they had subscribed to and canceled a subscription streaming service (i.e. had they churned in and out of a platform)? It may not come as much of a surprise to anyone to learn that many of those I asked said they had. Many of … Continue reading "The Subscription Dance"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaplaynews.com\/the-subscription-dance\/\" \/>\n<meta property=\"og:site_name\" content=\"Media Play News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MediaPlayNews\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-20T00:11:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-20T13:32:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2023\/07\/Churn-Feature-Photo-2023.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stephanie Prange\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2023\/07\/Churn-Feature-Photo-2023.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@MediaPlayNews\" \/>\n<meta name=\"twitter:site\" content=\"@MediaPlayNews\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stephanie Prange\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediaplaynews.com\/the-subscription-dance\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/the-subscription-dance\/\"},\"author\":{\"name\":\"Stephanie Prange\",\"@id\":\"https:\/\/www.mediaplaynews.com\/#\/schema\/person\/d1ea8d703f048b56e267b45d7cd5cba4\"},\"headline\":\"The Subscription Dance\",\"datePublished\":\"2023-07-20T00:11:48+00:00\",\"dateModified\":\"2023-07-20T13:32:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/the-subscription-dance\/\"},\"wordCount\":241,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/the-subscription-dance\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2023\/07\/Churn-Feature-Photo-2023.jpg\",\"keywords\":[\"Churn\",\"SVOD\"],\"articleSection\":[\"Blogs\",\"Stephanie Prange\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.mediaplaynews.com\/the-subscription-dance\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediaplaynews.com\/the-subscription-dance\/\",\"url\":\"https:\/\/www.mediaplaynews.com\/the-subscription-dance\/\",\"name\":\"The Subscription Dance - 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