{"id":222565,"date":"2023-09-20T10:49:24","date_gmt":"2023-09-20T17:49:24","guid":{"rendered":"https:\/\/www.mediaplaynews.com\/?p=222565"},"modified":"2023-09-20T10:49:24","modified_gmt":"2023-09-20T17:49:24","slug":"ai-hailed-as-discovery-solution","status":"publish","type":"post","link":"https:\/\/www.mediaplaynews.com\/ai-hailed-as-discovery-solution\/","title":{"rendered":"AI Hailed as Discovery Solution"},"content":{"rendered":"

At last month\u2019s OTT.X Summit, speakers bemoaned the clunky discovery mechanisms for the vast and growing volume of streaming content.<\/p>\n

Philippe Guelton, chief revenue officer of Chicken Soup for the Soul Entertainment, called the current FAST (free ad-supported streaming TV) system \u201ca big mess.\u201d<\/p>\n

\u201cI think we need to give the user a better experience than scrolling up and down,\u201d he said.<\/p>\n

He called for discovery to \u201cbe more like TikTok.\u201d<\/p>\n

Erick Opeka, president and chief strategy officer at Cineverse, agreed that the way TikTok adapts, learns and feeds personalized content is a good model \u2014 and that by \u201cleveraging AI\u201d (artificial intelligence) streaming could do the same.<\/p>\n

\u201cThe current discovery mechanisms are quite antiquated,\u201d he said. \u201cAll of the social video platforms are feed-based mechanisms that adapt to your preferences.\u201d<\/p>\n

Michele Edelman, head of growth at Premiere Digital, said in the future better discovery will be \u201cdependent on AI search.\u201d<\/p>\n

\u201cYou\u2019re going to have something called a watch list and everything will be fed to you,\u201d she said.<\/p>\n

\u201cYou won\u2019t go to the channel; the channel will come to you,\u201d said OTTera\u2019s Larry Schwartz of the  discovery future.<\/p>\n

Strangely, while much of striking Hollywood is bemoaning the future use of AI in making content, streaming executives are hailing its promise for finding it.<\/p>\n

Subscribe HERE to the FREE Media Play News Daily Newsletter!<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

At last month\u2019s OTT.X Summit, speakers bemoaned the clunky discovery mechanisms for the vast and growing volume of streaming content. Philippe Guelton, chief revenue officer of Chicken Soup for the Soul Entertainment, called the current FAST (free ad-supported streaming TV) system \u201ca big mess.\u201d \u201cI think we need to give the user a better experience … Continue reading “AI Hailed as Discovery Solution”<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":215274,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,19],"tags":[398,2976,1609,175],"coauthors":[60],"class_list":["post-222565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","category-stephanie-prange","tag-ai","tag-artificial-intelligence","tag-discovery","tag-streaming"],"acf":[],"yoast_head":"\nAI Hailed as Discovery Solution - Media Play News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaplaynews.com\/ai-hailed-as-discovery-solution\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI Hailed as Discovery Solution - Media Play News\" \/>\n<meta property=\"og:description\" content=\"At last month\u2019s OTT.X Summit, speakers bemoaned the clunky discovery mechanisms for the vast and growing volume of streaming content. Philippe Guelton, chief revenue officer of Chicken Soup for the Soul Entertainment, called the current FAST (free ad-supported streaming TV) system \u201ca big mess.\u201d \u201cI think we need to give the user a better experience … Continue reading "AI Hailed as Discovery Solution"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaplaynews.com\/ai-hailed-as-discovery-solution\/\" \/>\n<meta property=\"og:site_name\" content=\"Media Play News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MediaPlayNews\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-20T17:49:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2023\/07\/artificial-intelligence-AI.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stephanie Prange\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2023\/07\/artificial-intelligence-AI.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@MediaPlayNews\" \/>\n<meta name=\"twitter:site\" content=\"@MediaPlayNews\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stephanie Prange\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediaplaynews.com\/ai-hailed-as-discovery-solution\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/ai-hailed-as-discovery-solution\/\"},\"author\":{\"name\":\"Stephanie Prange\",\"@id\":\"https:\/\/www.mediaplaynews.com\/#\/schema\/person\/d1ea8d703f048b56e267b45d7cd5cba4\"},\"headline\":\"AI Hailed as Discovery Solution\",\"datePublished\":\"2023-09-20T17:49:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/ai-hailed-as-discovery-solution\/\"},\"wordCount\":234,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/ai-hailed-as-discovery-solution\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2023\/07\/artificial-intelligence-AI.jpg\",\"keywords\":[\"AI\",\"Artificial Intelligence\",\"Discovery\",\"Streaming\"],\"articleSection\":[\"Blogs\",\"Stephanie Prange\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.mediaplaynews.com\/ai-hailed-as-discovery-solution\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediaplaynews.com\/ai-hailed-as-discovery-solution\/\",\"url\":\"https:\/\/www.mediaplaynews.com\/ai-hailed-as-discovery-solution\/\",\"name\":\"AI Hailed as Discovery Solution - 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