{"id":281103,"date":"2025-01-21T15:58:24","date_gmt":"2025-01-21T23:58:24","guid":{"rendered":"https:\/\/www.mediaplaynews.com\/?p=281103"},"modified":"2025-01-30T23:47:33","modified_gmt":"2025-01-31T07:47:33","slug":"second-trump-inauguration-tv-viewership-drops-20-percent","status":"publish","type":"post","link":"https:\/\/www.mediaplaynews.com\/second-trump-inauguration-tv-viewership-drops-20-percent\/","title":{"rendered":"Nielsen: Second Trump Inauguration TV Viewership Drops 20%"},"content":{"rendered":"<p>An estimated 24.6 million TV viewers tuned in on Monday, Jan. 20, 2025, to watch the second inauguration of Donald Trump as 47th president of the United States, according to new data from Nielsen.<\/p>\n<p>The tally, which peaked at 34.4 million viewers during the 12:15 p.m. quarter-hour, was down about 20% from the 30.6 million who watched Trump&#8217;s first inauguration in 2017, and 27% below President Biden&#8217;s 33.8 million viewers in 2021.<\/p>\n<p>The data comes from networks ABC, CBS, NBC, Merit Street Media, Telemundo, Univision, CNBC, CNN, CNNe, Fox News Channel, Fox Business Network, MSNBC, Newsmax, NewsNation, and PBS.<\/p>\n<p><a href=\"http:\/\/eepurl.com\/dgLnU5\" target=\"_blank\" rel=\"noopener\"><strong>Subscribe HERE to the FREE <em>Media Play News<\/em> Daily Newsletter!<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An estimated 24.6 million TV viewers tuned in on Monday, Jan. 20, 2025, to watch the second inauguration of Donald Trump as 47th president of the United States, according to new data from Nielsen. The tally, which peaked at 34.4 million viewers during the 12:15 p.m. quarter-hour, was down about 20% from the 30.6 million &hellip; <a href=\"https:\/\/www.mediaplaynews.com\/second-trump-inauguration-tv-viewership-drops-20-percent\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Nielsen: Second Trump Inauguration TV Viewership Drops 20%&#8221;<\/span><\/a><\/p>\n","protected":false},"author":9,"featured_media":281112,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,23,375],"tags":[395,20564],"coauthors":[65],"class_list":["post-281103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-research","category-tv","tag-nielsen","tag-trump-inauguration"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nielsen: Second Trump Inauguration TV Viewership Drops 20% - Media Play News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaplaynews.com\/second-trump-inauguration-tv-viewership-drops-20-percent\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nielsen: Second Trump Inauguration TV Viewership Drops 20% - Media Play News\" \/>\n<meta property=\"og:description\" content=\"An estimated 24.6 million TV viewers tuned in on Monday, Jan. 20, 2025, to watch the second inauguration of Donald Trump as 47th president of the United States, according to new data from Nielsen. The tally, which peaked at 34.4 million viewers during the 12:15 p.m. quarter-hour, was down about 20% from the 30.6 million &hellip; Continue reading &quot;Nielsen: Second Trump Inauguration TV Viewership Drops 20%&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaplaynews.com\/second-trump-inauguration-tv-viewership-drops-20-percent\/\" \/>\n<meta property=\"og:site_name\" content=\"Media Play News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MediaPlayNews\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-21T23:58:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-31T07:47:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2025\/01\/Inauguration.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Erik Gruenwedel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MediaPlayNews\" \/>\n<meta name=\"twitter:site\" content=\"@MediaPlayNews\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Erik Gruenwedel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediaplaynews.com\/second-trump-inauguration-tv-viewership-drops-20-percent\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/second-trump-inauguration-tv-viewership-drops-20-percent\/\"},\"author\":{\"name\":\"Erik Gruenwedel\",\"@id\":\"https:\/\/www.mediaplaynews.com\/#\/schema\/person\/09762ad64f0fa5e8f80202e42dce24fa\"},\"headline\":\"Nielsen: Second Trump Inauguration TV Viewership Drops 20%\",\"datePublished\":\"2025-01-21T23:58:24+00:00\",\"dateModified\":\"2025-01-31T07:47:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/second-trump-inauguration-tv-viewership-drops-20-percent\/\"},\"wordCount\":106,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/second-trump-inauguration-tv-viewership-drops-20-percent\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2025\/01\/Inauguration.jpg\",\"keywords\":[\"Nielsen\",\"Trump Inauguration\"],\"articleSection\":[\"News\",\"Research\",\"TV\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.mediaplaynews.com\/second-trump-inauguration-tv-viewership-drops-20-percent\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediaplaynews.com\/second-trump-inauguration-tv-viewership-drops-20-percent\/\",\"url\":\"https:\/\/www.mediaplaynews.com\/second-trump-inauguration-tv-viewership-drops-20-percent\/\",\"name\":\"Nielsen: Second Trump Inauguration TV Viewership Drops 20% - Media Play News\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/second-trump-inauguration-tv-viewership-drops-20-percent\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/second-trump-inauguration-tv-viewership-drops-20-percent\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2025\/01\/Inauguration.jpg\",\"datePublished\":\"2025-01-21T23:58:24+00:00\",\"dateModified\":\"2025-01-31T07:47:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/second-trump-inauguration-tv-viewership-drops-20-percent\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mediaplaynews.com\/second-trump-inauguration-tv-viewership-drops-20-percent\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mediaplaynews.com\/second-trump-inauguration-tv-viewership-drops-20-percent\/#primaryimage\",\"url\":\"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2025\/01\/Inauguration.jpg\",\"contentUrl\":\"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2025\/01\/Inauguration.jpg\",\"width\":900,\"height\":600,\"caption\":\"Shutterstock image\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mediaplaynews.com\/second-trump-inauguration-tv-viewership-drops-20-percent\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mediaplaynews.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nielsen: Second Trump Inauguration TV Viewership Drops 20%\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mediaplaynews.com\/#website\",\"url\":\"https:\/\/www.mediaplaynews.com\/\",\"name\":\"Media Play News\",\"description\":\"Bringing Entertainment Home\",\"publisher\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mediaplaynews.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.mediaplaynews.com\/#organization\",\"name\":\"Media Play News\",\"url\":\"https:\/\/www.mediaplaynews.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mediaplaynews.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2017\/12\/cropped-mpn-logo-1200-3.gif\",\"contentUrl\":\"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2017\/12\/cropped-mpn-logo-1200-3.gif\",\"width\":1200,\"height\":116,\"caption\":\"Media Play News\"},\"image\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/MediaPlayNews\/\",\"https:\/\/x.com\/MediaPlayNews\",\"https:\/\/www.instagram.com\/mediaplaynews\/\",\"https:\/\/www.linkedin.com\/company\/media-play-news\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mediaplaynews.com\/#\/schema\/person\/09762ad64f0fa5e8f80202e42dce24fa\",\"name\":\"Erik Gruenwedel\",\"url\":\"https:\/\/www.mediaplaynews.com\/author\/egruenwedel\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nielsen: Second Trump Inauguration TV Viewership Drops 20% - Media Play News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mediaplaynews.com\/second-trump-inauguration-tv-viewership-drops-20-percent\/","og_locale":"en_US","og_type":"article","og_title":"Nielsen: Second Trump Inauguration TV Viewership Drops 20% - Media Play News","og_description":"An estimated 24.6 million TV viewers tuned in on Monday, Jan. 20, 2025, to watch the second inauguration of Donald Trump as 47th president of the United States, according to new data from Nielsen. The tally, which peaked at 34.4 million viewers during the 12:15 p.m. quarter-hour, was down about 20% from the 30.6 million &hellip; Continue reading \"Nielsen: Second Trump Inauguration TV Viewership Drops 20%\"","og_url":"https:\/\/www.mediaplaynews.com\/second-trump-inauguration-tv-viewership-drops-20-percent\/","og_site_name":"Media Play News","article_publisher":"https:\/\/www.facebook.com\/MediaPlayNews\/","article_published_time":"2025-01-21T23:58:24+00:00","article_modified_time":"2025-01-31T07:47:33+00:00","og_image":[{"width":900,"height":600,"url":"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2025\/01\/Inauguration.jpg","type":"image\/jpeg"}],"author":"Erik Gruenwedel","twitter_card":"summary_large_image","twitter_creator":"@MediaPlayNews","twitter_site":"@MediaPlayNews","twitter_misc":{"Written by":"Erik Gruenwedel","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mediaplaynews.com\/second-trump-inauguration-tv-viewership-drops-20-percent\/#article","isPartOf":{"@id":"https:\/\/www.mediaplaynews.com\/second-trump-inauguration-tv-viewership-drops-20-percent\/"},"author":{"name":"Erik Gruenwedel","@id":"https:\/\/www.mediaplaynews.com\/#\/schema\/person\/09762ad64f0fa5e8f80202e42dce24fa"},"headline":"Nielsen: Second Trump Inauguration TV Viewership Drops 20%","datePublished":"2025-01-21T23:58:24+00:00","dateModified":"2025-01-31T07:47:33+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mediaplaynews.com\/second-trump-inauguration-tv-viewership-drops-20-percent\/"},"wordCount":106,"commentCount":0,"publisher":{"@id":"https:\/\/www.mediaplaynews.com\/#organization"},"image":{"@id":"https:\/\/www.mediaplaynews.com\/second-trump-inauguration-tv-viewership-drops-20-percent\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2025\/01\/Inauguration.jpg","keywords":["Nielsen","Trump Inauguration"],"articleSection":["News","Research","TV"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mediaplaynews.com\/second-trump-inauguration-tv-viewership-drops-20-percent\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mediaplaynews.com\/second-trump-inauguration-tv-viewership-drops-20-percent\/","url":"https:\/\/www.mediaplaynews.com\/second-trump-inauguration-tv-viewership-drops-20-percent\/","name":"Nielsen: Second Trump Inauguration TV Viewership Drops 20% - Media Play News","isPartOf":{"@id":"https:\/\/www.mediaplaynews.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mediaplaynews.com\/second-trump-inauguration-tv-viewership-drops-20-percent\/#primaryimage"},"image":{"@id":"https:\/\/www.mediaplaynews.com\/second-trump-inauguration-tv-viewership-drops-20-percent\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2025\/01\/Inauguration.jpg","datePublished":"2025-01-21T23:58:24+00:00","dateModified":"2025-01-31T07:47:33+00:00","breadcrumb":{"@id":"https:\/\/www.mediaplaynews.com\/second-trump-inauguration-tv-viewership-drops-20-percent\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mediaplaynews.com\/second-trump-inauguration-tv-viewership-drops-20-percent\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mediaplaynews.com\/second-trump-inauguration-tv-viewership-drops-20-percent\/#primaryimage","url":"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2025\/01\/Inauguration.jpg","contentUrl":"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2025\/01\/Inauguration.jpg","width":900,"height":600,"caption":"Shutterstock image"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mediaplaynews.com\/second-trump-inauguration-tv-viewership-drops-20-percent\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mediaplaynews.com\/"},{"@type":"ListItem","position":2,"name":"Nielsen: Second Trump Inauguration TV Viewership Drops 20%"}]},{"@type":"WebSite","@id":"https:\/\/www.mediaplaynews.com\/#website","url":"https:\/\/www.mediaplaynews.com\/","name":"Media Play News","description":"Bringing Entertainment Home","publisher":{"@id":"https:\/\/www.mediaplaynews.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mediaplaynews.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.mediaplaynews.com\/#organization","name":"Media Play News","url":"https:\/\/www.mediaplaynews.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mediaplaynews.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2017\/12\/cropped-mpn-logo-1200-3.gif","contentUrl":"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2017\/12\/cropped-mpn-logo-1200-3.gif","width":1200,"height":116,"caption":"Media Play News"},"image":{"@id":"https:\/\/www.mediaplaynews.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/MediaPlayNews\/","https:\/\/x.com\/MediaPlayNews","https:\/\/www.instagram.com\/mediaplaynews\/","https:\/\/www.linkedin.com\/company\/media-play-news\/"]},{"@type":"Person","@id":"https:\/\/www.mediaplaynews.com\/#\/schema\/person\/09762ad64f0fa5e8f80202e42dce24fa","name":"Erik Gruenwedel","url":"https:\/\/www.mediaplaynews.com\/author\/egruenwedel\/"}]}},"_links":{"self":[{"href":"https:\/\/www.mediaplaynews.com\/wp-json\/wp\/v2\/posts\/281103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediaplaynews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediaplaynews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediaplaynews.com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediaplaynews.com\/wp-json\/wp\/v2\/comments?post=281103"}],"version-history":[{"count":5,"href":"https:\/\/www.mediaplaynews.com\/wp-json\/wp\/v2\/posts\/281103\/revisions"}],"predecessor-version":[{"id":282359,"href":"https:\/\/www.mediaplaynews.com\/wp-json\/wp\/v2\/posts\/281103\/revisions\/282359"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediaplaynews.com\/wp-json\/wp\/v2\/media\/281112"}],"wp:attachment":[{"href":"https:\/\/www.mediaplaynews.com\/wp-json\/wp\/v2\/media?parent=281103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediaplaynews.com\/wp-json\/wp\/v2\/categories?post=281103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediaplaynews.com\/wp-json\/wp\/v2\/tags?post=281103"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.mediaplaynews.com\/wp-json\/wp\/v2\/coauthors?post=281103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}