{"id":284748,"date":"2025-02-18T07:02:19","date_gmt":"2025-02-18T15:02:19","guid":{"rendered":"https:\/\/www.mediaplaynews.com\/?p=284748"},"modified":"2025-03-09T04:18:46","modified_gmt":"2025-03-09T11:18:46","slug":"nielsen-super-bowl-lix-reached-record-viewers-across-all-platforms","status":"publish","type":"post","link":"https:\/\/www.mediaplaynews.com\/nielsen-super-bowl-lix-reached-record-viewers-across-all-platforms\/","title":{"rendered":"Nielsen: Super Bowl LIX Reached Record 182.8 Million Viewers Across All Platforms"},"content":{"rendered":"<p dir=\"ltr\">Despite the one-sided score, Super Bowl LIX, broadcast on Fox, Fox Deportes, Telemundo and streamed on Tubi and NFL digital properties across U.S. households, continues to set new viewership benchmarks.<\/p>\n<p dir=\"ltr\">Nielsen Feb. 18 disclosed that the Feb. 9 event reached a record 182.8 million unique viewers who watched the game for at least 1 minute. As previously reported, Super Bowl LIX&nbsp; <a href=\"https:\/\/www.nielsen.com\/news-center\/2025\/super-bowl-lix-makes-tv-history-with-over-127-million-viewers\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.nielsen.com\/news-center\/2025\/super-bowl-lix-makes-tv-history-with-over-127-million-viewers\/&amp;source=gmail&amp;ust=1739975281721000&amp;usg=AOvVaw2Na5J1B4SYyBBAy1-_iFob\">averaged a record high 127.7 million viewers<\/a>, using Nielsen&#8217;s &#8220;Average Minute Audience Metric&#8221; across the entirety of the game, according to the data firm&#8217;s new <a href=\"https:\/\/www.nielsen.com\/news-center\/2025\/2025-the-media-rating-council-accredits-nielsens-innovative-big-data-panel-national-tv-measurement\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.nielsen.com\/news-center\/2025\/2025-the-media-rating-council-accredits-nielsens-innovative-big-data-panel-national-tv-measurement\/&amp;source=gmail&amp;ust=1739975281721000&amp;usg=AOvVaw2Ohia2LaabULEsKy1egOeF\">Big Data + Panel<\/a> \u201cReach\u201d methodology.<\/p>\n<p dir=\"ltr\">The tally surpassed the comparable reach of 182.2 million viewers from last year&#8217;s record Super Bowl LVIII.<\/p>\n<p dir=\"ltr\">Following Nielsen\u2019s Out-of-Home expansion,&nbsp;<a href=\"https:\/\/www.nielsen.com\/news-center\/2025\/nielsen-out-of-home-measurement-now-covers-100-of-the-united-states\/#:~:text=New%20York%20%E2%80%93%20February%203%2C%202025,has%20never%20been%20available%20before.\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.nielsen.com\/news-center\/2025\/nielsen-out-of-home-measurement-now-covers-100-of-the-united-states\/%23:~:text%3DNew%2520York%2520%25E2%2580%2593%2520February%25203%252C%25202025,has%2520never%2520been%2520available%2520before.&amp;source=gmail&amp;ust=1739975281721000&amp;usg=AOvVaw2cbHh85SDUz1fZQWKzwNQW\">announced earlier this month<\/a>, and the increased adoption of Big Data + Panel, the company\u2019s&nbsp;updated reach metric replaced the previously used \u201cTotal Audience\u201d metric.<\/p>\n<p dir=\"ltr\">The previously reported historical reach of the Super Bowl used Nielsen Total Audience Metric (TA). Nielsen retired TA in January in favor of Big Data + Panel Reach, which it claims measures more precisely Out-of-Home viewing.<\/p>\n<p dir=\"ltr\"><a href=\"http:\/\/eepurl.com\/dgLnU5\" target=\"_blank\" rel=\"noopener\"><strong>Subscribe HERE to the FREE <em>Media Play News<\/em> Daily Newsletter!<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despite the one-sided score, Super Bowl LIX, broadcast on Fox, Fox Deportes, Telemundo and streamed on Tubi and NFL digital properties across U.S. households, continues to set new viewership benchmarks. Nielsen Feb. 18 disclosed that the Feb. 9 event reached a record 182.8 million unique viewers who watched the game for at least 1 minute. &hellip; <a href=\"https:\/\/www.mediaplaynews.com\/nielsen-super-bowl-lix-reached-record-viewers-across-all-platforms\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Nielsen: Super Bowl LIX Reached Record 182.8 Million Viewers Across All Platforms&#8221;<\/span><\/a><\/p>\n","protected":false},"author":9,"featured_media":283199,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29,3,23,1183,28,653,15056,375],"tags":[395,175,20523,2487],"coauthors":[65],"class_list":["post-284748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","category-news","category-research","category-sports","category-streaming","category-top-news-story","category-top-streaming-shows-and-movies","category-tv","tag-nielsen","tag-streaming","tag-super-bowl-lix","tag-tubi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nielsen: Super Bowl LIX Reached Record 182.8 Million Viewers Across All Platforms - Media Play News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaplaynews.com\/nielsen-super-bowl-lix-reached-record-viewers-across-all-platforms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nielsen: Super Bowl LIX Reached Record 182.8 Million Viewers Across All Platforms - Media Play News\" \/>\n<meta property=\"og:description\" content=\"Despite the one-sided score, Super Bowl LIX, broadcast on Fox, Fox Deportes, Telemundo and streamed on Tubi and NFL digital properties across U.S. households, continues to set new viewership benchmarks. Nielsen Feb. 18 disclosed that the Feb. 9 event reached a record 182.8 million unique viewers who watched the game for at least 1 minute. &hellip; Continue reading &quot;Nielsen: Super Bowl LIX Reached Record 182.8 Million Viewers Across All Platforms&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaplaynews.com\/nielsen-super-bowl-lix-reached-record-viewers-across-all-platforms\/\" \/>\n<meta property=\"og:site_name\" content=\"Media Play News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MediaPlayNews\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-18T15:02:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-09T11:18:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2025\/02\/Super-Bowl-LIX.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Erik Gruenwedel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MediaPlayNews\" \/>\n<meta name=\"twitter:site\" content=\"@MediaPlayNews\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Erik Gruenwedel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediaplaynews.com\/nielsen-super-bowl-lix-reached-record-viewers-across-all-platforms\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/nielsen-super-bowl-lix-reached-record-viewers-across-all-platforms\/\"},\"author\":{\"name\":\"Erik Gruenwedel\",\"@id\":\"https:\/\/www.mediaplaynews.com\/#\/schema\/person\/09762ad64f0fa5e8f80202e42dce24fa\"},\"headline\":\"Nielsen: Super Bowl LIX Reached Record 182.8 Million Viewers Across All Platforms\",\"datePublished\":\"2025-02-18T15:02:19+00:00\",\"dateModified\":\"2025-03-09T11:18:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/nielsen-super-bowl-lix-reached-record-viewers-across-all-platforms\/\"},\"wordCount\":192,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/nielsen-super-bowl-lix-reached-record-viewers-across-all-platforms\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2025\/02\/Super-Bowl-LIX.jpg\",\"keywords\":[\"Nielsen\",\"Streaming\",\"Super Bowl LIX\",\"Tubi\"],\"articleSection\":[\"Digital\",\"News\",\"Research\",\"Sports\",\"Streaming\",\"Top News Story\",\"Top Streaming Shows &amp; 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