{"id":292109,"date":"2025-04-28T06:00:43","date_gmt":"2025-04-28T13:00:43","guid":{"rendered":"https:\/\/www.mediaplaynews.com\/?p=292109"},"modified":"2025-04-24T01:18:20","modified_gmt":"2025-04-24T08:18:20","slug":"evan-ted-and-youtube","status":"publish","type":"post","link":"https:\/\/www.mediaplaynews.com\/evan-ted-and-youtube\/","title":{"rendered":"Evan, Ted, and YouTube"},"content":{"rendered":"<p>I first met Evan Shapiro at a party in Miami hosted by former Whip Media executive Michael Sid on the first night of the NATPE show earlier this year. I was hanging out with Ed Seaman of MVD Entertainment and both of us initially thought he was in a band \u2014 think Mike Score of A Flock of Seagulls, circa 1982.<\/p>\n<p>We started talking, and I quickly realized Evan was an astute observer of the streaming business with some pretty strong opinions about where this business was headed. He shared that he was giving a talk the next day, titled \u201cThe Streaming Wars Are Over. Welcome to the Great Media War,\u201d and I told him I would definitely be there.<\/p>\n<p>The room was packed, and I, like many of the other attendees, was wowed by Shapiro\u2019s presentation \u2014 and the premise behind its provocative title. In the proverbial nutshell, Shapiro maintains that the subscription streaming services established by the big media companies to compete with Netflix have failed miserably in their attempts to topple the leader, and instead of trying to be the next Netflix they should be aware of a generational shift toward creator content.<\/p>\n<p>\u201cSelling high-priced, premium television to gatekeepers is not really a great model anymore,\u201d Shapiro said in his NATPE presentation. \u201cYou need to learn how to build your own audience, direct to consumer.\u201d<\/p>\n<p><a href=\"https:\/\/www.mediaplaynews.com\/who-is-evan-shapiro-and-why-is-he-saying-the-streaming-wars-are-over\/\" target=\"_blank\" rel=\"noopener\">The cover story in our April 2025 issue<\/a> delves deeper into Shapiro\u2019s contention that the streaming wars are over and Netflix has won \u2014 as well as his belief that more radical disruptions lie ahead, driven by a younger audience that did not grow up on traditional television but, rather, spends most of its time on the phone, watching YouTube or short-form content on social media.<\/p>\n<p><a href=\"http:\/\/eepurl.com\/dgLnU5\" target=\"_blank\" rel=\"noopener\"><strong>Subscribe HERE to the FREE&nbsp;<em>Media Play News<\/em>&nbsp;Daily Newsletter!<\/strong><\/a><\/p>\n<p>He also maintains that Netflix, too, is vulnerable to this next wave of disruptions, calling its triumph in the streaming wars a \u201cPyrrhic victory\u201d because the future of viewing is changing before us and even Netflix\u2019s moves into live sports and advertising may not be enough for the streamer to triumph in what Shapiro calls \u201cthe great media war,\u201d which is essentially a battle for eyeballs.<\/p>\n<p>And in the battle for eyeballs, Netflix is not the winner. YouTube is.<\/p>\n<p>In February, the Google-owned service for the second time topped Nielsen\u2019s monthly media gauge with 11.6% of total household TV viewing, ahead of Disney (10%), Fox (8.3%), Netflix and Paramount Global at 8.2% each, and NBCUniversal at 8.1%.<\/p>\n<p>And just as we were putting this feature to bed, Wall Street analyst firm MoffettNathson proclaimed YouTube the \u201cNew King of All Media,\u201d with an enterprise value approaching $550 billion if it were a standalone company.<\/p>\n<p>The research firm contends YouTube will become the largest media company this year, with a predicted generation of $54.2 billion in advertising revenue.<\/p>\n<p>YouTube\u2019s ascendancy hasn\u2019t gone unnoticed by Netflix co-CEO Ted Sarandos. During a March 28 \u201cPaley Dialogue\u201d conversation at the Paley Center for Media in New York, Sarandos said he monitors what he calls YouTube\u2019s \u201cpro-am category\u201d of content, looking for potentially \u201cinteresting, compelling programming to watch\u201d and produce.<\/p>\n<p>Stay tuned.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I first met Evan Shapiro at a party in Miami hosted by former Whip Media executive Michael Sid on the first night of the NATPE show earlier this year. I was hanging out with Ed Seaman of MVD Entertainment and both of us initially thought he was in a band \u2014 think Mike Score of &hellip; <a href=\"https:\/\/www.mediaplaynews.com\/evan-ted-and-youtube\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Evan, Ted, and YouTube&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":292110,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,18],"tags":[20986,11499,118,175],"coauthors":[64],"class_list":["post-292109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","category-tk-arnold","tag-evan-shapiro","tag-fast","tag-netflix","tag-streaming"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Evan, Ted, and YouTube - Media Play News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaplaynews.com\/evan-ted-and-youtube\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Evan, Ted, and YouTube - Media Play News\" \/>\n<meta property=\"og:description\" content=\"I first met Evan Shapiro at a party in Miami hosted by former Whip Media executive Michael Sid on the first night of the NATPE show earlier this year. I was hanging out with Ed Seaman of MVD Entertainment and both of us initially thought he was in a band \u2014 think Mike Score of &hellip; Continue reading &quot;Evan, Ted, and YouTube&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaplaynews.com\/evan-ted-and-youtube\/\" \/>\n<meta property=\"og:site_name\" content=\"Media Play News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MediaPlayNews\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-28T13:00:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2025\/04\/Party-at-NATPE-WEB.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Thomas K. 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