{"id":307226,"date":"2025-08-11T19:15:29","date_gmt":"2025-08-12T02:15:29","guid":{"rendered":"https:\/\/www.mediaplaynews.com\/?p=307226"},"modified":"2025-08-11T19:15:29","modified_gmt":"2025-08-12T02:15:29","slug":"merchandising-in-the-digital-age","status":"publish","type":"post","link":"https:\/\/www.mediaplaynews.com\/merchandising-in-the-digital-age\/","title":{"rendered":"Merchandising in the Digital Age"},"content":{"rendered":"<p>Most people have probably noticed that things at the supermarket needed all the time, such as milk and eggs, are way at the back of the store, forcing shoppers to walk past loads of items before getting those necessities.<\/p>\n<p>Usually at the front of the aisles \u2014 on the endcaps \u2014 are specially promoted items, not necessarily stuff people are always looking for.<\/p>\n<p>During a family discussion about streaming home pages recently, someone complained about having to wade through lines of product to find the popular titles. I explained it was the classic \u201cendcap effect.\u201d The titles first seen are often those being promoted for financial or other marketing reasons \u2014 not necessarily for the best discovery experience.<\/p>\n<p>While I get that merchandising will always be with us, even in the digital content marketplace, I do agree that endless panels of product to wade through make finding what you want to watch or discovering something new to watch annoying.<\/p>\n<p>At the grocery store, decades of merchandising experience have made the shopping experience less intrusive and more visually appealing for the customer. I think the digital content marketplace still has some way to go in creating a browsing experience that balances the desires of both customers and marketers.<\/p>\n<p><a href=\"http:\/\/eepurl.com\/dgLnU5\" target=\"_blank\" rel=\"noopener\"><strong>Subscribe HERE to the FREE Media Play News Daily Newsletter!<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most people have probably noticed that things at the supermarket needed all the time, such as milk and eggs, are way at the back of the store, forcing shoppers to walk past loads of items before getting those necessities. Usually at the front of the aisles \u2014 on the endcaps \u2014 are specially promoted items, &hellip; <a href=\"https:\/\/www.mediaplaynews.com\/merchandising-in-the-digital-age\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Merchandising in the Digital Age&#8221;<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":228678,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,19],"tags":[9716,325,175],"coauthors":[60],"class_list":["post-307226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","category-stephanie-prange","tag-blog","tag-digital","tag-streaming"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Merchandising in the Digital Age - Media Play News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaplaynews.com\/merchandising-in-the-digital-age\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Merchandising in the Digital Age - Media Play News\" \/>\n<meta property=\"og:description\" content=\"Most people have probably noticed that things at the supermarket needed all the time, such as milk and eggs, are way at the back of the store, forcing shoppers to walk past loads of items before getting those necessities. Usually at the front of the aisles \u2014 on the endcaps \u2014 are specially promoted items, &hellip; Continue reading &quot;Merchandising in the Digital Age&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaplaynews.com\/merchandising-in-the-digital-age\/\" \/>\n<meta property=\"og:site_name\" content=\"Media Play News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MediaPlayNews\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-12T02:15:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2023\/11\/Streaming-11-12-23-WEB.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stephanie Prange\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MediaPlayNews\" \/>\n<meta name=\"twitter:site\" content=\"@MediaPlayNews\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stephanie Prange\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediaplaynews.com\/merchandising-in-the-digital-age\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/merchandising-in-the-digital-age\/\"},\"author\":{\"name\":\"Stephanie Prange\",\"@id\":\"https:\/\/www.mediaplaynews.com\/#\/schema\/person\/d1ea8d703f048b56e267b45d7cd5cba4\"},\"headline\":\"Merchandising in the Digital Age\",\"datePublished\":\"2025-08-12T02:15:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/merchandising-in-the-digital-age\/\"},\"wordCount\":219,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/merchandising-in-the-digital-age\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2023\/11\/Streaming-11-12-23-WEB.jpg\",\"keywords\":[\"Blog\",\"Digital\",\"Streaming\"],\"articleSection\":[\"Blogs\",\"Stephanie Prange\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.mediaplaynews.com\/merchandising-in-the-digital-age\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediaplaynews.com\/merchandising-in-the-digital-age\/\",\"url\":\"https:\/\/www.mediaplaynews.com\/merchandising-in-the-digital-age\/\",\"name\":\"Merchandising in the Digital Age - 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