{"id":313116,"date":"2025-09-24T18:01:39","date_gmt":"2025-09-25T01:01:39","guid":{"rendered":"https:\/\/www.mediaplaynews.com\/?p=313116"},"modified":"2025-10-09T15:13:09","modified_gmt":"2025-10-09T22:13:09","slug":"losing-out-on-the-pop","status":"publish","type":"post","link":"https:\/\/www.mediaplaynews.com\/losing-out-on-the-pop\/","title":{"rendered":"Losing Out on the Pop"},"content":{"rendered":"<p>As the streaming wars kicked off, Sony Pictures was widely praised for taking a different tack in the streaming space. While Paramount, Warner Bros. and Disney took on Netflix by launching expensive proprietary services that generated financial losses, Sony executives decided to become a streaming content arms dealer of sorts and not take on the risk of creating a platform.<\/p>\n<p>It soon looked like a brilliant move. In fact, in February 2024 at a DEG event, Sony Pictures\u2019 Keith Le Goy said the studio enjoyed being a \u201cSwitzerland of content,\u201d offering its wares to the highest bidder.<\/p>\n<p>But limiting risk has its downside. A case in point is the recent success of <em>KPop Demon Hunters<\/em>, which falls under Sony\u2019s deal with Netflix. The film has been a surprise smash for Netflix, becoming its most-streamed movie and even spawning a short but highly successful theatrical run.<\/p>\n<p>Speaking at a September conference, Sony Pictures CEO Ravi Ahuja admitted that the studio may have traded away a box office block-buster.<\/p>\n<p>\u201cAt the time, it made sense [to give Netflix distribution],\u201d Ahuja said. \u201cBut now you look at the success and think maybe it could have been theatrical. Obviously, in hindsight, it\u2019s such a big hit.\u201d<\/p>\n<p>The movie business has always been a bit of a gamble. As Sony loses out on the financial pop that comes with a surprise hit, the studio\u2019s executives may be regretting the strategy of playing it safe.&nbsp;<\/p>\n<p><a href=\"http:\/\/eepurl.com\/dgLnU5\" target=\"_blank\" rel=\"noopener\"><strong>Subscribe HERE to the FREE <em>Media Play News<\/em> Daily Newsletter!<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the streaming wars kicked off, Sony Pictures was widely praised for taking a different tack in the streaming space. While Paramount, Warner Bros. and Disney took on Netflix by launching expensive proprietary services that generated financial losses, Sony executives decided to become a streaming content arms dealer of sorts and not take on the &hellip; <a href=\"https:\/\/www.mediaplaynews.com\/losing-out-on-the-pop\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Losing Out on the Pop&#8221;<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":303546,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,19],"tags":[626,118,309,491,175,1644],"coauthors":[60],"class_list":["post-313116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","category-stephanie-prange","tag-box-office","tag-netflix","tag-sony","tag-sony-pictures","tag-streaming","tag-theaters"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Losing Out on the Pop - Media Play News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaplaynews.com\/losing-out-on-the-pop\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Losing Out on the Pop - Media Play News\" \/>\n<meta property=\"og:description\" content=\"As the streaming wars kicked off, Sony Pictures was widely praised for taking a different tack in the streaming space. While Paramount, Warner Bros. and Disney took on Netflix by launching expensive proprietary services that generated financial losses, Sony executives decided to become a streaming content arms dealer of sorts and not take on the &hellip; Continue reading &quot;Losing Out on the Pop&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaplaynews.com\/losing-out-on-the-pop\/\" \/>\n<meta property=\"og:site_name\" content=\"Media Play News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MediaPlayNews\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-25T01:01:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-09T22:13:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2025\/07\/K-Pop.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stephanie Prange\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MediaPlayNews\" \/>\n<meta name=\"twitter:site\" content=\"@MediaPlayNews\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stephanie Prange\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediaplaynews.com\/losing-out-on-the-pop\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/losing-out-on-the-pop\/\"},\"author\":{\"name\":\"Stephanie Prange\",\"@id\":\"https:\/\/www.mediaplaynews.com\/#\/schema\/person\/d1ea8d703f048b56e267b45d7cd5cba4\"},\"headline\":\"Losing Out on the Pop\",\"datePublished\":\"2025-09-25T01:01:39+00:00\",\"dateModified\":\"2025-10-09T22:13:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/losing-out-on-the-pop\/\"},\"wordCount\":257,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/losing-out-on-the-pop\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2025\/07\/K-Pop.jpg\",\"keywords\":[\"Box Office\",\"Netflix\",\"Sony\",\"Sony Pictures\",\"Streaming\",\"Theaters\"],\"articleSection\":[\"Blogs\",\"Stephanie Prange\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.mediaplaynews.com\/losing-out-on-the-pop\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediaplaynews.com\/losing-out-on-the-pop\/\",\"url\":\"https:\/\/www.mediaplaynews.com\/losing-out-on-the-pop\/\",\"name\":\"Losing Out on the Pop - 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