{"id":324422,"date":"2025-12-22T06:00:35","date_gmt":"2025-12-22T14:00:35","guid":{"rendered":"https:\/\/www.mediaplaynews.com\/?p=324422"},"modified":"2025-12-19T20:55:01","modified_gmt":"2025-12-20T04:55:01","slug":"smart-moves-20-game-changing-uses-of-ai-in-digital-entertainment-2025","status":"publish","type":"post","link":"https:\/\/www.mediaplaynews.com\/smart-moves-20-game-changing-uses-of-ai-in-digital-entertainment-2025\/","title":{"rendered":"Smart Moves: 20 Game-Changing Uses of AI in Digital Entertainment 2025"},"content":{"rendered":"

Welcome to Media Play News<\/em>\u2019 second annual feature spotlighting the groundbreaking ways artificial intelligence and machine learning are reshaping the digital entertainment landscape. This year\u2019s featured products and technologies cover everything from revolutionizing content creation, supply chain logistics and content discovery, to marketing that content and dubbing it for localization.<\/p>\n

The top 20 selections were chosen by our editorial team, who carefully reviewed nominations submitted by our readers and then did hours of additional research to make sure we were spotlighting only the true standouts.<\/p>\n

And then we asked ChatGPT to rank them \u2014 countdown style.<\/p>\n

AI is clearly on the march, but consumers are wary.<\/p>\n

In a Looper Insights study of 1,200 U.S. consumers and 48 streaming executives that was conducted Oct. 6-20, 56.8% of streaming executives said systematic AI training is already underway in their companies.<\/p>\n

While executives rank AI-driven content creation (scripts, visuals, editing, localization) as the No. 1 most disruptive application of AI, seeing AI as a creative engine, audiences are divided on the concept, fearing a loss of authenticity compared with human storytelling. Only 22.8% of consumers see AI-created content as exciting, while 25.4% are skeptical and 24.5% are outright opposed.<\/p>\n

Meanwhile, 38.3% of executives say AI assistants and interactive AI-driven storytelling have very high potential for the future of streaming, while consumers are, again, split. Only 27.1% of consumers in the survey said they would regularly use an AI assistant, and only 29.1% said they are excited about AI-driven interactive stories. A sizable portion would prefer no AI involvement at all.<\/p>\n

Despite consumer concerns, the industry believes AI\u2019s benefits outweigh the risks, with 42.7% of executives in the survey saying AI\u2019s upsides (efficiency, cost reduction, personalization) outweigh the downsides, and only 13.8% believing the risks (job displacement, bias, loss of creative authenticity) outweigh the benefits.<\/p>\n

While consumers may be hesitant, the industry is embracing AI as a key tool in the future of the entertainment industry. Here are the 20 initiatives from 2025 that our editors believe play the most significant role in pushing the industry into that future.<\/p>\n

READ ALSO: AI’s Second Act<\/strong><\/span><\/a><\/p>\n

Subscribe HERE to the FREE Media Play News<\/em> Daily Newsletter!<\/strong><\/a><\/p>\n

20. \u0007Chillfree TV \u2014DotstudioPro<\/a><\/h2>\n

DotstudioPro this year launched Chillfree TV, what it bills as the world\u2019s first AI-built OTT platform supporting 24\/7 live FAST and AVOD content featuring more than 7,500 hours of content. The company also merged with independent supplier BayView Entertainment to add content.<\/p>\n

Available cross-platform on iOS\/Android, Roku, Apple TV and Fire TV, with Samsung, Vizio and LG launching shortly, Chillfree TV is a free ad-supported streaming service featuring classic and independent films across all genres, contemporary TV series, a 4K movie collection and more \u2014 built entirely by AI using tools such as Manus, Claude 4.0 and Cursor, and powered by dotstudioPRO\u2019s API-first infrastructure.<\/p>\n

What makes Chillfree TV unique is not just the way it was built but how the content was curated, according to the company. The platform\u2019s launch slate draws from titles that have demonstrated strong monetization and engagement metrics across dotstudioPRO\u2019s extensive third-party AVOD, TVOD and FAST distribution network. The platform features 24\/7 live FAST channels with an AI-optimized program guide and personalized discovery through smart AI search and recommendations.<\/p>\n

In addition, through the strategic merger with BayView, Chillfree TV has added more than 3,500 hours of content such as the genre film Skin<\/em>amarink, and legacy releases Robot Monster<\/em> and The Endless Summer<\/em>. The catalog allows dotstudioPRO to scale faster into AVOD, TVOD and FAST.<\/p>\n

Our editors say:<\/strong> An ambitious AI-built OTT service, but its impact depends on long-term traction in a competitive FAST\/AVOD landscape, as well as its content lineup.<\/em><\/p>\n

19. \u0007Roku Voice Assistant Upgrade<\/a><\/h2>\n

\"\"Roku in October updated its voice assistant with AI features that can answer questions about movies, shows and actors, as well as help consumers find something to watch next.<\/p>\n

Now, instead of just following simple commands, Roku says its voice assistant can respond to questions such as \u201cHow scary is The Shining<\/em>?\u201d or \u201cWhat kind of fish is Nemo?\u201d or \u201cWhat\u2019s Barbie<\/em> about?\u201d<\/p>\n

Roku Voice will display a text response on your screen, while also offering links to shows or movies relevant to the query.<\/p>\n

\"\"<\/p>\n

Viewers can ask Roku Voice questions about movies, shows and actors, and see the answers on their TV. Viewers can also ask follow-up questions, and Roku Voice will keep up with the conversation, responding directly on the screen.<\/p>\n

Our editors say:<\/strong> A useful enhancement to voice search, yet largely incremental in a space already crowded with similar assistants.<\/em><\/p>\n

18.\u0007 Home Page \u2014 Samsung TV Plus<\/a><\/h2>\n

Samsung TV Plus, the consumer electronics giant\u2019s FAST service, in August unveiled an upgraded user home page with enhanced interface, navigation and AI-driven personalization, among other features. The upgrade aims to enable less scrolling and easier discovery of content for Samsung TV owners.<\/p>\n

\u201cWith AI at the core and a bold new look, this is our smartest and most visually stunning update yet,\u201d Salek Brodsky, SVP and global head of Samsung TV Plus, said at the time.<\/p>\n

The key new features include a new design and interface simplifying navigation, with metadata and enhanced imager, and a personalized home screen based on personal viewing habits to bring the most-relevant channels, shows and genres to the forefront. The page now allows easier transition from linear programming to on-demand content, in addition to improved discovery for live content such as sports and breaking news. Samsung TV Plus carries more than 3,500 ad-supported linear channels in 30 countries, and is accessible on more than 630 million active devices.<\/p>\n

The platform is the exclusive home of \u201cConan O\u2019Brien TV\u201d and \u201cLetterman TV,\u201d among other channels available worldwide. Samsung TV Plus is available on Samsung TVs, Galaxy devices, Samsung Smart Monitor and Family Hub.<\/p>\n

Our editors say:<\/strong> An interface redesign with improved personalization that benefits users, but doesn\u2019t fundamentally reshape content distribution or creation.<\/em><\/p>\n

17. \u0007kAI \u2014 Kaleidescape<\/a><\/h2>\n

Movie platform maker Kaleidescape in August announced an AI-powered discovery feature, kAI, now available on the Web version of the Kaleidescape Movie Store. The new feature enhances the way movie enthusiasts find and explore movies, music concerts and television shows, making the discovery process smarter, more intuitive and personalized, according to the company.<\/p>\n

\u201ckAI represents our commitment to transforming movie discovery through cutting-edge AI technology,\u201d Tayloe Stansbury, chairman and CEO of Kaleidescape, said at the time. \u201cKaleidescape continues to pioneer the future of premium home entertainment, and kAI marks a significant step forward in delivering smarter, more-engaging experiences.\u201d<\/p>\n

With the addition of kAI, Kaleidescape customers can harness the power of generative AI to find exactly what they\u2019re looking for, when logged into the movie store and using the feature with natural-language prompts. For instance, a user can simply type \u201cWhat\u2019s the movie where the guy falls in love with the machine?\u201d to get tailored results, or refine their search with more-detailed questions such as \u201cAre there any that are set in space?\u201d and \u201cAre any of these appropriate for teens?\u201d to find the perfect movie, according to the company. This new feature builds on Kaleidescape\u2019s discovery features, which include its on-screen cover art shuffle that uses proprietary algorithms to bring similar movies together.<\/p>\n

Our editors say:<\/strong> A strong natural-language discovery tool for a premium niche audience, but too limited in adoption to shift broader industry workflows.<\/em><\/p>\n

\"\"<\/a><\/p>\n

16.\u0007 Agentiv \u2014 LG Ad Solutions<\/a><\/h2>\n

LG Ad Solutions, a global provider of connected-TV advertising technology, in October unveiled Agentiv, an artificial intelligence platform developed to support the company\u2019s suite of internal and external agents that enhance operational and data-driven efficiencies.<\/p>\n

Agentiv is part of LG Ad Solutions\u2019 broader efforts to incorporate AI tools into its advertising technology framework to improve workflow automation, collaboration and data accessibility. Currently, more than 20 intelligent agents operate within Agentiv, supporting various operational workflows. Internal applications include a media planning agent that produces feasibility reports based on campaign inputs, and a creative review agent that assists in managing ad-approval processes.<\/p>\n

The initial phase includes a data collaboration agent that enables participating brands to combine their customer data with LG Ad Solutions\u2019 insights in a privacy-compliant environment designed to inform audience identification and campaign evaluation.<\/p>\n

Key features of Agentiv include:<\/p>\n