{"id":326183,"date":"2026-01-06T22:29:20","date_gmt":"2026-01-07T06:29:20","guid":{"rendered":"https:\/\/www.mediaplaynews.com\/?p=326183"},"modified":"2026-01-16T12:40:02","modified_gmt":"2026-01-16T20:40:02","slug":"ces-2026-gets-a-fresh-look-in-renovated-las-vegas-convention-center","status":"publish","type":"post","link":"https:\/\/www.mediaplaynews.com\/ces-2026-gets-a-fresh-look-in-renovated-las-vegas-convention-center\/","title":{"rendered":"CES 2026 Gets a Fresh Look in Renovated Las Vegas Convention Center"},"content":{"rendered":"<p>LAS VEGAS \u2014 A year after the CES adopted a new logo, the entire show has a flashy new look, thanks to an expansive $600 million renovation of the Las Vegas Convention Center.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-278399 alignleft\" src=\"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2025\/01\/CES-new-logo-web-300x97.png\" alt=\"\" width=\"300\" height=\"97\" srcset=\"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2025\/01\/CES-new-logo-web-300x97.png 300w, https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2025\/01\/CES-new-logo-web-768x248.png 768w, https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2025\/01\/CES-new-logo-web.png 800w\" sizes=\"auto, (max-width: 300px) 85vw, 300px\" \/>The now year-old logo is prominently displayed at the stylish new entrance, and the once-dreary central lobby has been widened and brightened, prompting a significant number of opening-day attendees to pose for selfies on Jan. 6.<\/p>\n<p>On the show floor of the central hall, the traditional home to entertainment products, smart glasses are generating quite a buzz. Produced by companies such as Rokid, Solos and Lenovo, the devices \u2014 compatible with users\u2019 corrective prescriptions &#8212; act as wearable AI companions, answering questions, giving directions, taking photos or videos, and translating conversations.<\/p>\n<figure id=\"attachment_326191\" aria-describedby=\"caption-attachment-326191\" style=\"width: 900px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-326191 size-full\" src=\"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2026\/01\/CES-Lobby-web.jpg\" alt=\"\" width=\"900\" height=\"600\" srcset=\"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2026\/01\/CES-Lobby-web.jpg 900w, https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2026\/01\/CES-Lobby-web-300x200.jpg 300w, https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2026\/01\/CES-Lobby-web-768x512.jpg 768w, https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2026\/01\/CES-Lobby-web-800x533.jpg 800w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><figcaption id=\"caption-attachment-326191\" class=\"wp-caption-text\">The central lobby of the Las Vegas Convention Center has been enlarged and brightened. (Photo by Media Play News staff)<\/figcaption><\/figure>\n<p>On the TV front, television technology is in the spotlight, with consumer electronics companies pushing the boundaries of not just picture quality, size, and design, but also intelligence.<\/p>\n<p>As one observer put it, \u201csmart TVs have never been smarter,\u201d thanks largely to widespread adoption, and integration, of AI.<\/p>\n<p>Very evident across the show floor was the rise of Micro RGB display technology: an evolution of LED backlighting that use individually controlled red, green and blue LEDs as the light source instead of standard white or blue LEDs filtered into colors. The result: significantly deeper color accuracy and brightness than traditional LED models.<\/p>\n<p>Virtually every brand, big and small, from Samsung to China&#8217;s ChiQ, rolled out their latest Micro RGB displays, including \u2014 in Samsung\u2019s case \u2014 a 130-inch Micro RGB flagship that blends massive scale with next-generation color engines and AI-driven processing to enhance contrast and realism, even under bright ambient light.<\/p>\n<figure id=\"attachment_326193\" aria-describedby=\"caption-attachment-326193\" style=\"width: 900px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-326193 size-full\" src=\"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2026\/01\/chiQ-TV-web.jpg\" alt=\"\" width=\"900\" height=\"600\" srcset=\"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2026\/01\/chiQ-TV-web.jpg 900w, https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2026\/01\/chiQ-TV-web-300x200.jpg 300w, https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2026\/01\/chiQ-TV-web-768x512.jpg 768w, https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2026\/01\/chiQ-TV-web-800x533.jpg 800w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><figcaption id=\"caption-attachment-326193\" class=\"wp-caption-text\">The ChiQ display at CES 2026. (Photo by Media Play News staff)<\/figcaption><\/figure>\n<p>Hisense is taking the Micro RGB push a step further, showcasing a massive 163-inch RGBY Micro LED display with a fourth yellow subpixel to fill the critical spectral gap between 500nm to 600nm, a range where Hisense maintains conventional Micro LED displays fall short and often mute a content\u2019s intended look.<\/p>\n<p>OLED remains a major pillar of premium TV innovation at CES 2026. LG\u2019s showcase included upgraded OLED evo models offering brighter panels, ultra-low reflections, and smart AI picture enhancements powered by new processors \u2014 alongside ultra-thin \u201cWallpaper\u201d TVs that mount almost invisibly against walls for seamless integration into living spaces.<\/p>\n<p>TCL is touting what it calls SQD alongside its RGB and other TV models. SQD stands for Super Quantum Dot Mini-LED \u2014 a specific implementation TCL developed to aim for wider color gamut, high brightness, and minimal crosstalk without using discrete RGB LEDs in the backlight.<\/p>\n<p>Samsung\u2019s broader lineup spans 4K OLEDs, Neo QLEDs, and expanded Micro RGB sizes from mid-range to ultra-large screens, with advanced AI features like Vision AI for picture optimization and smarter content recommendations.<\/p>\n<p>Beyond picture technology, design trends also are evolving. Sylvox introduced a frameless outdoor TV with high brightness and durability for patios and outdoor living areas, while art-oriented screens like Amazon\u2019s Ember Artline bring smart art display modes to living rooms.<\/p>\n<p>The opening day crowd was able to fan out due to the enlarged convention center entrance, but observers eyeing the flow into the convention center shortly after the show floor opened at 10 a.m. predict a significant jump in CES 2026 over last year, when an independent audit identified 142,465 attendees.<\/p>\n<p>The pre-COVID high was in 2018, when the show attracted more than 182,000 attendees.<\/p>\n<p>Elsewhere on the show floor, attendees will see lots of what is being called \u201cphysical AI\u201d \u2014 machines, devices and systems incorporating AI. This includes autonomous vehicles, smart robots, AI-powered appliances, and embedded AI in everyday gadgets.<\/p>\n<p>Robotics are generating a big buzz, particularly Hyundai-owned Boston Dynamics\u2019 humanoid robot, Atlas, which in a live demo appearance showcased fluid, lifelike movement.<\/p>\n<p>Also big are companion robots \u2014 from pet-like AI pets to humanoid assistants.<\/p>\n<p>And on the mobility front, fully autonomous cars and robotaxi concepts are being shown by Uber as well as carmakers.<\/p>\n<p>NVIDIA unveiled the NVIDIA Alpamayo family of open AI models, simulation tools and datasets that the company says enable the development of vehicles that perceive, reason and act with humanlike judgment \u2014 enabling developers to fine-tune, distill and test models that unlock greater safety, robustness and scalability.<\/p>\n<p>Both Dolby and Xperi, parent of DTS, showed off car models utilizing their latest sound innovations. The two are rivals, competing primarily in audio codecs and immersive sound formats.<\/p>\n<p><a href=\"http:\/\/eepurl.com\/dgLnU5\" target=\"_blank\" rel=\"noopener\"><strong>Subscribe HERE to the FREE\u00a0<em>Media Play News<\/em>\u00a0Daily Newsletter!<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LAS VEGAS \u2014 A year after the CES adopted a new logo, the entire show has a flashy new look, thanks to an expansive $600 million renovation of the Las Vegas Convention Center. The now year-old logo is prominently displayed at the stylish new entrance, and the once-dreary central lobby has been widened and brightened, &hellip; <a href=\"https:\/\/www.mediaplaynews.com\/ces-2026-gets-a-fresh-look-in-renovated-las-vegas-convention-center\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;CES 2026 Gets a Fresh Look in Renovated Las Vegas Convention Center&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":326185,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20940,2133,1751,721,29,3,653],"tags":[22332],"coauthors":[64],"class_list":["post-326183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","category-associations","category-conference-news","category-consumer-electronics","category-digital","category-news","category-top-news-story","tag-ces-2026"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CES 2026 Gets a Fresh Look in Renovated Las Vegas Convention Center - Media Play News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaplaynews.com\/ces-2026-gets-a-fresh-look-in-renovated-las-vegas-convention-center\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CES 2026 Gets a Fresh Look in Renovated Las Vegas Convention Center - Media Play News\" \/>\n<meta property=\"og:description\" content=\"LAS VEGAS \u2014 A year after the CES adopted a new logo, the entire show has a flashy new look, thanks to an expansive $600 million renovation of the Las Vegas Convention Center. The now year-old logo is prominently displayed at the stylish new entrance, and the once-dreary central lobby has been widened and brightened, &hellip; Continue reading &quot;CES 2026 Gets a Fresh Look in Renovated Las Vegas Convention Center&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaplaynews.com\/ces-2026-gets-a-fresh-look-in-renovated-las-vegas-convention-center\/\" \/>\n<meta property=\"og:site_name\" content=\"Media Play News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MediaPlayNews\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-07T06:29:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-16T20:40:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2026\/01\/CES-Entrance-web.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Thomas K. 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