{"id":330738,"date":"2026-02-09T09:12:23","date_gmt":"2026-02-09T17:12:23","guid":{"rendered":"https:\/\/www.mediaplaynews.com\/?p=330738"},"modified":"2026-02-16T13:29:23","modified_gmt":"2026-02-16T21:29:23","slug":"natpe-global-and-realscreen-summit-2026-underline-convergence-creators-and-new-content-economics","status":"publish","type":"post","link":"https:\/\/www.mediaplaynews.com\/natpe-global-and-realscreen-summit-2026-underline-convergence-creators-and-new-content-economics\/","title":{"rendered":"NATPE Global and Realscreen Summit 2026 Underline Convergence, Creators and New Content Economics"},"content":{"rendered":"

MIAMI \u2014 The 2026 edition of NATPE Global, co-located with the Realscreen Summit in Miami the first week in February, made clear that old boundaries are dissolving \u2014 between creators and legacy media, between traditional distribution and digital innovation. Delegates from across the production and distribution ecosystem upped the intensity of conversation from deal talk to strategic realignment, with a sharply pragmatic undertone reflecting an industry in transition.<\/p>\n

The two events brought three major currents into focus: the growing influence of creator-led brands and platforms; the real-world use of AI to reshape production economics; and the ongoing search for sustainable distribution models across an increasingly fragmented marketplace.<\/p>\n

Speakers on a panel on converging platforms said creators, brands and social platforms are converging with studios, streamers and broadcasters to change the way content is financed, produced, packaged and distributed.<\/p>\n

\u201cIt feels like every day is new,\u201d said Kim Larson, global managing director and head of creators at YouTube. \u201cEvery day something\u2019s different, and we\u2019re learning. I\u2019ll tell you, some things are pretty constant when we think about audience behavior, and that is how passionate fans build community in a way that I don\u2019t think everybody\u2019s figured out how to financially unlock yet.\u201d<\/p>\n

As an example, Larson pointed to creator Markiplier, whose real name is Mark Fischbach.<\/p>\n

\u201cHe had a passion project called\u00a0Iron Lung<\/em>,\u201d Larson said. \u201cIt is a movie he made and self-financed. He spent $3 million on it. He literally went to these theaters and said, \u2018Hey, will you show it for me?\u2019 And his community, his installed base of 38 million followers, stepped up. He got in 4,000 theaters with a $21 million opening box office. Nobody thought that was possible. And I think that people are waking up to the power and the financial opportunity that comes with the community.\u201d<\/p>\n

In their respective keynote addresses, popular YouTuber Dhar Mann \u2014 whose studio\u2019s short-form morality plays have driven massive engagement across social media platforms \u2014 and Bell Media President Sean Cohan highlighted the potential for collaboration rather than competition between creator studios and established media.<\/p>\n

\u201cThere\u2019s this conversation that\u2019s happening that creators are eating traditional media players\u2019 lunch or replacing them at the table,\u201d\u00a0Mann\u00a0said. \u201cI don\u2019t believe that whatsoever. I think that there\u2019s this bridge, and the folks who can create the bridge between these two islands are the ones that are going to really win in the long run.\u201d<\/p>\n

Mann was joined on stage by Dhar Mann Studios CEO Sean Atkins. The two pointed to value of blending Mann\u2019s social media audience reach and real-time analytics with traditional storytelling expertise and distribution muscle, suggesting a hybrid model where creator content and legacy media can reinforce each other\u2019s strengths rather than operate in silos. Dhar Mann Studios\u2019 own deal with Fox Entertainment is the perfect example, Atkins said: \u201cOur intellectual property is ours, we get to produce the content that\u2019s great for us, we get to work with them on distribution and learn together, and they can exploit the assets on linear television and what-not that we don\u2019t have the capability of doing on our own \u2014 it\u2019s a win-win for both of us.\u201d<\/p>\n

Subscribe HERE to the FREE\u00a0Media Play News<\/em>\u00a0Daily Newsletter!<\/strong><\/a><\/p>\n

Artificial intelligence emerged as both a tactical tool and a strategic imperative during the week. In discussions reflecting broader industry trends, executives such as Albert Cheng of Amazon MGM Studios and Jon Erwin of The Wonder Project framed AI not as a threat but as a partner in enhancing production efficiency, reducing costs, and expanding creative capacity.<\/p>\n

\u201cWhen it comes to all the film and TV series that we have in development, I\u2019ll be sitting in these seats and going, \u2018I wish we could green light all of these,\u2019\u201d Cheng said. \u201c\u2019How in the world can we do this?\u2019 And the only way to do this is to figure out how do we lower the costs to make these \u2014 because the more we can reduce these costs, the more titles we can get on the service.”<\/p>\n

Erwin likened AI to the emergence of digital cinema and CGI. \u201c[It’s] a new set of tools that are very powerful,\u201d he said, \u201cand it\u2019s a set of tools and a certain kind of intelligence that pairs incredibly well with human creativity and just amplifies and accelerates everything you do.\u201d<\/p>\n

Other sessions at NATPE focused on practical AI applications \u2014 from how studios can leverage machine learning to augment human creativity, to how brands and agencies can use data to tailor content to specific platforms and viewers. Rather than predicting the end of traditional workforce roles, speakers emphasized AI as a force multiplier, enabling smaller teams to produce more content, faster \u2014 crucial in a marketplace where the pace of delivery increasingly shapes competitive advantage.<\/p>\n

While creator content and AI tools generated the most buzz, the traditional focus on distribution strategy, rights negotiation and monetization remained front and center as well. Distributors and buyers unpacked the escalating complexity of distribution terms \u2014 particularly as streaming platforms juggle SVOD, AVOD and FAST channels, and ad-supported tiers \u2014 in an effort to maximize reach without sacrificing profitability.<\/p>\n

Global buyers at NATPE reiterated the importance of flexibility: the ability to structure deals that span multiple platforms and territories, adapt to shifting performance metrics, and integrate ancillary revenue streams such as FAST licensing or branded content integrations. Distribution execs also noted that linear and digital channels are no longer competing silos, but, rather, complementary components of broad strategies aimed at capturing audience attention where it naturally migrates.<\/p>\n

Subscribe HERE to the FREE\u00a0Media Play News<\/em>\u00a0Daily Newsletter!<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

MIAMI \u2014 The 2026 edition of NATPE Global, co-located with the Realscreen Summit in Miami the first week in February, made clear that old boundaries are dissolving \u2014 between creators and legacy media, between traditional distribution and digital innovation. Delegates from across the production and distribution ecosystem upped the intensity of conversation from deal talk … Continue reading “NATPE Global and Realscreen Summit 2026 Underline Convergence, Creators and New Content Economics”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":330753,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20940,1751,29,3,148,28,271,653,375],"tags":[1471,21483,22546,20620,22528,57],"coauthors":[64],"class_list":["post-330738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","category-conference-news","category-digital","category-news","category-news-analysis","category-streaming","category-studios","category-top-news-story","category-tv","tag-albert-cheng","tag-dhar-mann","tag-kim-larson","tag-natpe-global","tag-sean-atkins","tag-youtube"],"acf":[],"yoast_head":"\nNATPE Global and Realscreen Summit 2026 Underline Convergence, Creators and New Content Economics - Media Play News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaplaynews.com\/natpe-global-and-realscreen-summit-2026-underline-convergence-creators-and-new-content-economics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NATPE Global and Realscreen Summit 2026 Underline Convergence, Creators and New Content Economics - Media Play News\" \/>\n<meta property=\"og:description\" content=\"MIAMI \u2014 The 2026 edition of NATPE Global, co-located with the Realscreen Summit in Miami the first week in February, made clear that old boundaries are dissolving \u2014 between creators and legacy media, between traditional distribution and digital innovation. 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