{"id":330886,"date":"2026-02-10T07:55:17","date_gmt":"2026-02-10T15:55:17","guid":{"rendered":"https:\/\/www.mediaplaynews.com\/?p=330886"},"modified":"2026-02-16T14:09:35","modified_gmt":"2026-02-16T22:09:35","slug":"samba-tv-says-u-s-household-super-bowl-lx-halftime-viewership-declined-by-double-digits","status":"publish","type":"post","link":"https:\/\/www.mediaplaynews.com\/samba-tv-says-u-s-household-super-bowl-lx-halftime-viewership-declined-by-double-digits\/","title":{"rendered":"Samba TV: U.S. Household Super Bowl LX, Halftime Show Viewership Declined by Double Digits"},"content":{"rendered":"<p>Super Bowl LX and the controversial halftime show featuring Puerto Rican performer Bad Bunny singing in Spanish may not have totally resonated with viewers.<\/p>\n<p>New data from Samba TV found that 48.6 million U.S. households watched watched the Seattle Seahawks defeat the New England Patriots 29-13, a 13% drop from the 55.9 million homes that watched the Philadelphia Eagles defeat the Kansas City Chiefs 40-22 in 2025.<\/p>\n<p>While the offense-light game (until the last quarter) may have prompted some casual fans to turn the channel, the much-hyped halftime show appeared to generate a definite message.<\/p>\n<p>Samba said 26.5 million households watched Bad Bunny\u2019s show, down 39% from 43.4 million homes that tuned into Kendrick Lamar\u2019s performance during the 2025 halftime Show.<\/p>\n<p>Samba attributed the decline to the competing Turning Point USA alternative halftime show headlined by Kid Rock.<\/p>\n<p><a href=\"http:\/\/eepurl.com\/dgLnU5\" target=\"_blank\" rel=\"noopener\"><strong>Subscribe HERE to the FREE <em>Media Play News<\/em> Daily Newsletter!<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Super Bowl LX and the controversial halftime show featuring Puerto Rican performer Bad Bunny singing in Spanish may not have totally resonated with viewers. New data from Samba TV found that 48.6 million U.S. households watched watched the Seattle Seahawks defeat the New England Patriots 29-13, a 13% drop from the 55.9 million homes that &hellip; <a href=\"https:\/\/www.mediaplaynews.com\/samba-tv-says-u-s-household-super-bowl-lx-halftime-viewership-declined-by-double-digits\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Samba TV: U.S. Household Super Bowl LX, Halftime Show Viewership Declined by Double Digits&#8221;<\/span><\/a><\/p>\n","protected":false},"author":9,"featured_media":232082,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29,1226,3,23,1183,28,653,375],"tags":[22556,10309,22477],"coauthors":[65],"class_list":["post-330886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","category-music","category-news","category-research","category-sports","category-streaming","category-top-news-story","category-tv","tag-bad-bunny","tag-samba-tv","tag-super-bowl-lx"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Samba TV: U.S. Household Super Bowl LX, Halftime Show Viewership Declined by Double Digits - Media Play News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaplaynews.com\/samba-tv-says-u-s-household-super-bowl-lx-halftime-viewership-declined-by-double-digits\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Samba TV: U.S. Household Super Bowl LX, Halftime Show Viewership Declined by Double Digits - Media Play News\" \/>\n<meta property=\"og:description\" content=\"Super Bowl LX and the controversial halftime show featuring Puerto Rican performer Bad Bunny singing in Spanish may not have totally resonated with viewers. New data from Samba TV found that 48.6 million U.S. households watched watched the Seattle Seahawks defeat the New England Patriots 29-13, a 13% drop from the 55.9 million homes that &hellip; Continue reading &quot;Samba TV: U.S. Household Super Bowl LX, Halftime Show Viewership Declined by Double Digits&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaplaynews.com\/samba-tv-says-u-s-household-super-bowl-lx-halftime-viewership-declined-by-double-digits\/\" \/>\n<meta property=\"og:site_name\" content=\"Media Play News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MediaPlayNews\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-10T15:55:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-16T22:09:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2023\/12\/SuperBowl.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Erik Gruenwedel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MediaPlayNews\" \/>\n<meta name=\"twitter:site\" content=\"@MediaPlayNews\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Erik Gruenwedel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediaplaynews.com\/samba-tv-says-u-s-household-super-bowl-lx-halftime-viewership-declined-by-double-digits\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/samba-tv-says-u-s-household-super-bowl-lx-halftime-viewership-declined-by-double-digits\/\"},\"author\":{\"name\":\"Erik Gruenwedel\",\"@id\":\"https:\/\/www.mediaplaynews.com\/#\/schema\/person\/09762ad64f0fa5e8f80202e42dce24fa\"},\"headline\":\"Samba TV: U.S. Household Super Bowl LX, Halftime Show Viewership Declined by Double Digits\",\"datePublished\":\"2026-02-10T15:55:17+00:00\",\"dateModified\":\"2026-02-16T22:09:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/samba-tv-says-u-s-household-super-bowl-lx-halftime-viewership-declined-by-double-digits\/\"},\"wordCount\":158,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/samba-tv-says-u-s-household-super-bowl-lx-halftime-viewership-declined-by-double-digits\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2023\/12\/SuperBowl.jpg\",\"keywords\":[\"Bad Bunny\",\"Samba TV\",\"Super Bowl LX\"],\"articleSection\":[\"Digital\",\"Music\",\"News\",\"Research\",\"Sports\",\"Streaming\",\"Top News Story\",\"TV\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.mediaplaynews.com\/samba-tv-says-u-s-household-super-bowl-lx-halftime-viewership-declined-by-double-digits\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediaplaynews.com\/samba-tv-says-u-s-household-super-bowl-lx-halftime-viewership-declined-by-double-digits\/\",\"url\":\"https:\/\/www.mediaplaynews.com\/samba-tv-says-u-s-household-super-bowl-lx-halftime-viewership-declined-by-double-digits\/\",\"name\":\"Samba TV: U.S. Household Super Bowl LX, Halftime Show Viewership Declined by Double Digits - 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