{"id":333402,"date":"2026-02-27T07:23:56","date_gmt":"2026-02-27T15:23:56","guid":{"rendered":"https:\/\/www.mediaplaynews.com\/?p=333402"},"modified":"2026-02-28T13:23:12","modified_gmt":"2026-02-28T21:23:12","slug":"nielsen-trumps-state-of-the-union-broadcast-down-more-than-10-percent-from-last-year","status":"publish","type":"post","link":"https:\/\/www.mediaplaynews.com\/nielsen-trumps-state-of-the-union-broadcast-down-more-than-10-percent-from-last-year\/","title":{"rendered":"Nielsen: Trump&#8217;s State of the Union Drew 32.6 Million TV Viewers, Down More Than 10% From Last Year"},"content":{"rendered":"<p dir=\"ltr\">An estimated 32.6 million people across 23.2 million homes watched President Donald Trump deliver the 2026 State of the Union address on Feb. 24, according to new Nielsen data.<\/p>\n<p dir=\"ltr\">The tally is down almost 11% from Trump&#8217;s March 4, 2025, State of the Union address, which generated 36.6 million viewers.<\/p>\n<p dir=\"ltr\">Both totals pale in comparison to Trump&#8217;s first term speeches as president that generated State of the Union viewership of 47.7 million, 45.5 million, 46.8 million and 37.2 million, respectively.<\/p>\n<p dir=\"ltr\">While coverage varied by network, 15 networks televised the address from approximately 9:12 to 10:59 p.m. ET \u2014 with concurrent live streams where available.<\/p>\n<p dir=\"ltr\"><a href=\"http:\/\/eepurl.com\/dgLnU5\" target=\"_blank\" rel=\"noopener\"><strong>Subscribe HERE to the FREE <em>Media Play News<\/em> Daily Newsletter!<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An estimated 32.6 million people across 23.2 million homes watched President Donald Trump deliver the 2026 State of the Union address on Feb. 24, according to new Nielsen data. The tally is down almost 11% from Trump&#8217;s March 4, 2025, State of the Union address, which generated 36.6 million viewers. Both totals pale in comparison &hellip; <a href=\"https:\/\/www.mediaplaynews.com\/nielsen-trumps-state-of-the-union-broadcast-down-more-than-10-percent-from-last-year\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Nielsen: Trump&#8217;s State of the Union Drew 32.6 Million TV Viewers, Down More Than 10% From Last Year&#8221;<\/span><\/a><\/p>\n","protected":false},"author":9,"featured_media":282588,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29,3,23,28,15056,375],"tags":[395,675,18885],"coauthors":[65],"class_list":["post-333402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","category-news","category-research","category-streaming","category-top-streaming-shows-and-movies","category-tv","tag-nielsen","tag-president-trump","tag-state-of-the-union"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nielsen: Trump&#039;s State of the Union Drew 32.6 Million TV Viewers, Down More Than 10% From Last Year - Media Play News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaplaynews.com\/nielsen-trumps-state-of-the-union-broadcast-down-more-than-10-percent-from-last-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nielsen: Trump&#039;s State of the Union Drew 32.6 Million TV Viewers, Down More Than 10% From Last Year - Media Play News\" \/>\n<meta property=\"og:description\" content=\"An estimated 32.6 million people across 23.2 million homes watched President Donald Trump deliver the 2026 State of the Union address on Feb. 24, according to new Nielsen data. The tally is down almost 11% from Trump&#8217;s March 4, 2025, State of the Union address, which generated 36.6 million viewers. Both totals pale in comparison &hellip; Continue reading &quot;Nielsen: Trump&#8217;s State of the Union Drew 32.6 Million TV Viewers, Down More Than 10% From Last Year&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaplaynews.com\/nielsen-trumps-state-of-the-union-broadcast-down-more-than-10-percent-from-last-year\/\" \/>\n<meta property=\"og:site_name\" content=\"Media Play News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MediaPlayNews\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-27T15:23:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-28T21:23:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2025\/01\/Donald-Trump-2025.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Erik Gruenwedel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MediaPlayNews\" \/>\n<meta name=\"twitter:site\" content=\"@MediaPlayNews\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Erik Gruenwedel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediaplaynews.com\/nielsen-trumps-state-of-the-union-broadcast-down-more-than-10-percent-from-last-year\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/nielsen-trumps-state-of-the-union-broadcast-down-more-than-10-percent-from-last-year\/\"},\"author\":{\"name\":\"Erik Gruenwedel\",\"@id\":\"https:\/\/www.mediaplaynews.com\/#\/schema\/person\/09762ad64f0fa5e8f80202e42dce24fa\"},\"headline\":\"Nielsen: Trump&#8217;s State of the Union Drew 32.6 Million TV Viewers, Down More Than 10% From Last Year\",\"datePublished\":\"2026-02-27T15:23:56+00:00\",\"dateModified\":\"2026-02-28T21:23:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/nielsen-trumps-state-of-the-union-broadcast-down-more-than-10-percent-from-last-year\/\"},\"wordCount\":115,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/nielsen-trumps-state-of-the-union-broadcast-down-more-than-10-percent-from-last-year\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2025\/01\/Donald-Trump-2025.jpg\",\"keywords\":[\"Nielsen\",\"President Trump\",\"State of the Union\"],\"articleSection\":[\"Digital\",\"News\",\"Research\",\"Streaming\",\"Top Streaming Shows &amp; Movies\",\"TV\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.mediaplaynews.com\/nielsen-trumps-state-of-the-union-broadcast-down-more-than-10-percent-from-last-year\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediaplaynews.com\/nielsen-trumps-state-of-the-union-broadcast-down-more-than-10-percent-from-last-year\/\",\"url\":\"https:\/\/www.mediaplaynews.com\/nielsen-trumps-state-of-the-union-broadcast-down-more-than-10-percent-from-last-year\/\",\"name\":\"Nielsen: Trump's State of the Union Drew 32.6 Million TV Viewers, Down More Than 10% From Last Year - Media Play News\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/nielsen-trumps-state-of-the-union-broadcast-down-more-than-10-percent-from-last-year\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/nielsen-trumps-state-of-the-union-broadcast-down-more-than-10-percent-from-last-year\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2025\/01\/Donald-Trump-2025.jpg\",\"datePublished\":\"2026-02-27T15:23:56+00:00\",\"dateModified\":\"2026-02-28T21:23:12+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/nielsen-trumps-state-of-the-union-broadcast-down-more-than-10-percent-from-last-year\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mediaplaynews.com\/nielsen-trumps-state-of-the-union-broadcast-down-more-than-10-percent-from-last-year\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mediaplaynews.com\/nielsen-trumps-state-of-the-union-broadcast-down-more-than-10-percent-from-last-year\/#primaryimage\",\"url\":\"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2025\/01\/Donald-Trump-2025.jpg\",\"contentUrl\":\"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2025\/01\/Donald-Trump-2025.jpg\",\"width\":900,\"height\":600,\"caption\":\"President Donald Trump\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mediaplaynews.com\/nielsen-trumps-state-of-the-union-broadcast-down-more-than-10-percent-from-last-year\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mediaplaynews.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nielsen: Trump&#8217;s State of the Union Drew 32.6 Million TV Viewers, Down More Than 10% From Last Year\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mediaplaynews.com\/#website\",\"url\":\"https:\/\/www.mediaplaynews.com\/\",\"name\":\"Media Play News\",\"description\":\"Bringing Entertainment Home\",\"publisher\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mediaplaynews.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.mediaplaynews.com\/#organization\",\"name\":\"Media Play News\",\"url\":\"https:\/\/www.mediaplaynews.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mediaplaynews.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2017\/12\/cropped-mpn-logo-1200-3.gif\",\"contentUrl\":\"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2017\/12\/cropped-mpn-logo-1200-3.gif\",\"width\":1200,\"height\":116,\"caption\":\"Media Play News\"},\"image\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/MediaPlayNews\/\",\"https:\/\/x.com\/MediaPlayNews\",\"https:\/\/www.instagram.com\/mediaplaynews\/\",\"https:\/\/www.linkedin.com\/company\/media-play-news\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mediaplaynews.com\/#\/schema\/person\/09762ad64f0fa5e8f80202e42dce24fa\",\"name\":\"Erik Gruenwedel\",\"url\":\"https:\/\/www.mediaplaynews.com\/author\/egruenwedel\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nielsen: Trump's State of the Union Drew 32.6 Million TV Viewers, Down More Than 10% From Last Year - Media Play News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mediaplaynews.com\/nielsen-trumps-state-of-the-union-broadcast-down-more-than-10-percent-from-last-year\/","og_locale":"en_US","og_type":"article","og_title":"Nielsen: Trump's State of the Union Drew 32.6 Million TV Viewers, Down More Than 10% From Last Year - Media Play News","og_description":"An estimated 32.6 million people across 23.2 million homes watched President Donald Trump deliver the 2026 State of the Union address on Feb. 24, according to new Nielsen data. The tally is down almost 11% from Trump&#8217;s March 4, 2025, State of the Union address, which generated 36.6 million viewers. Both totals pale in comparison &hellip; Continue reading \"Nielsen: Trump&#8217;s State of the Union Drew 32.6 Million TV Viewers, Down More Than 10% From Last Year\"","og_url":"https:\/\/www.mediaplaynews.com\/nielsen-trumps-state-of-the-union-broadcast-down-more-than-10-percent-from-last-year\/","og_site_name":"Media Play News","article_publisher":"https:\/\/www.facebook.com\/MediaPlayNews\/","article_published_time":"2026-02-27T15:23:56+00:00","article_modified_time":"2026-02-28T21:23:12+00:00","og_image":[{"width":900,"height":600,"url":"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2025\/01\/Donald-Trump-2025.jpg","type":"image\/jpeg"}],"author":"Erik Gruenwedel","twitter_card":"summary_large_image","twitter_creator":"@MediaPlayNews","twitter_site":"@MediaPlayNews","twitter_misc":{"Written by":"Erik Gruenwedel","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mediaplaynews.com\/nielsen-trumps-state-of-the-union-broadcast-down-more-than-10-percent-from-last-year\/#article","isPartOf":{"@id":"https:\/\/www.mediaplaynews.com\/nielsen-trumps-state-of-the-union-broadcast-down-more-than-10-percent-from-last-year\/"},"author":{"name":"Erik Gruenwedel","@id":"https:\/\/www.mediaplaynews.com\/#\/schema\/person\/09762ad64f0fa5e8f80202e42dce24fa"},"headline":"Nielsen: Trump&#8217;s State of the Union Drew 32.6 Million TV Viewers, Down More Than 10% From Last Year","datePublished":"2026-02-27T15:23:56+00:00","dateModified":"2026-02-28T21:23:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mediaplaynews.com\/nielsen-trumps-state-of-the-union-broadcast-down-more-than-10-percent-from-last-year\/"},"wordCount":115,"commentCount":0,"publisher":{"@id":"https:\/\/www.mediaplaynews.com\/#organization"},"image":{"@id":"https:\/\/www.mediaplaynews.com\/nielsen-trumps-state-of-the-union-broadcast-down-more-than-10-percent-from-last-year\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2025\/01\/Donald-Trump-2025.jpg","keywords":["Nielsen","President Trump","State of the Union"],"articleSection":["Digital","News","Research","Streaming","Top Streaming Shows &amp; Movies","TV"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mediaplaynews.com\/nielsen-trumps-state-of-the-union-broadcast-down-more-than-10-percent-from-last-year\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mediaplaynews.com\/nielsen-trumps-state-of-the-union-broadcast-down-more-than-10-percent-from-last-year\/","url":"https:\/\/www.mediaplaynews.com\/nielsen-trumps-state-of-the-union-broadcast-down-more-than-10-percent-from-last-year\/","name":"Nielsen: Trump's State of the Union Drew 32.6 Million TV Viewers, Down More Than 10% From Last Year - Media Play News","isPartOf":{"@id":"https:\/\/www.mediaplaynews.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mediaplaynews.com\/nielsen-trumps-state-of-the-union-broadcast-down-more-than-10-percent-from-last-year\/#primaryimage"},"image":{"@id":"https:\/\/www.mediaplaynews.com\/nielsen-trumps-state-of-the-union-broadcast-down-more-than-10-percent-from-last-year\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2025\/01\/Donald-Trump-2025.jpg","datePublished":"2026-02-27T15:23:56+00:00","dateModified":"2026-02-28T21:23:12+00:00","breadcrumb":{"@id":"https:\/\/www.mediaplaynews.com\/nielsen-trumps-state-of-the-union-broadcast-down-more-than-10-percent-from-last-year\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mediaplaynews.com\/nielsen-trumps-state-of-the-union-broadcast-down-more-than-10-percent-from-last-year\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mediaplaynews.com\/nielsen-trumps-state-of-the-union-broadcast-down-more-than-10-percent-from-last-year\/#primaryimage","url":"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2025\/01\/Donald-Trump-2025.jpg","contentUrl":"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2025\/01\/Donald-Trump-2025.jpg","width":900,"height":600,"caption":"President Donald Trump"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mediaplaynews.com\/nielsen-trumps-state-of-the-union-broadcast-down-more-than-10-percent-from-last-year\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mediaplaynews.com\/"},{"@type":"ListItem","position":2,"name":"Nielsen: Trump&#8217;s State of the Union Drew 32.6 Million TV Viewers, Down More Than 10% From Last Year"}]},{"@type":"WebSite","@id":"https:\/\/www.mediaplaynews.com\/#website","url":"https:\/\/www.mediaplaynews.com\/","name":"Media Play News","description":"Bringing Entertainment Home","publisher":{"@id":"https:\/\/www.mediaplaynews.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mediaplaynews.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.mediaplaynews.com\/#organization","name":"Media Play News","url":"https:\/\/www.mediaplaynews.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mediaplaynews.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2017\/12\/cropped-mpn-logo-1200-3.gif","contentUrl":"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2017\/12\/cropped-mpn-logo-1200-3.gif","width":1200,"height":116,"caption":"Media Play News"},"image":{"@id":"https:\/\/www.mediaplaynews.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/MediaPlayNews\/","https:\/\/x.com\/MediaPlayNews","https:\/\/www.instagram.com\/mediaplaynews\/","https:\/\/www.linkedin.com\/company\/media-play-news\/"]},{"@type":"Person","@id":"https:\/\/www.mediaplaynews.com\/#\/schema\/person\/09762ad64f0fa5e8f80202e42dce24fa","name":"Erik Gruenwedel","url":"https:\/\/www.mediaplaynews.com\/author\/egruenwedel\/"}]}},"_links":{"self":[{"href":"https:\/\/www.mediaplaynews.com\/wp-json\/wp\/v2\/posts\/333402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediaplaynews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediaplaynews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediaplaynews.com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediaplaynews.com\/wp-json\/wp\/v2\/comments?post=333402"}],"version-history":[{"count":7,"href":"https:\/\/www.mediaplaynews.com\/wp-json\/wp\/v2\/posts\/333402\/revisions"}],"predecessor-version":[{"id":333585,"href":"https:\/\/www.mediaplaynews.com\/wp-json\/wp\/v2\/posts\/333402\/revisions\/333585"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediaplaynews.com\/wp-json\/wp\/v2\/media\/282588"}],"wp:attachment":[{"href":"https:\/\/www.mediaplaynews.com\/wp-json\/wp\/v2\/media?parent=333402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediaplaynews.com\/wp-json\/wp\/v2\/categories?post=333402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediaplaynews.com\/wp-json\/wp\/v2\/tags?post=333402"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.mediaplaynews.com\/wp-json\/wp\/v2\/coauthors?post=333402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}