{"id":37849,"date":"2019-05-28T06:58:44","date_gmt":"2019-05-28T13:58:44","guid":{"rendered":"https:\/\/www.mediaplaynews.com\/?p=37849"},"modified":"2019-05-28T15:14:18","modified_gmt":"2019-05-28T22:14:18","slug":"report-svod-subs-dont-want-video-advertising","status":"publish","type":"post","link":"https:\/\/www.mediaplaynews.com\/report-svod-subs-dont-want-video-advertising\/","title":{"rendered":"Report: SVOD Subs Don\u2019t Want Video Advertising"},"content":{"rendered":"<p>Maybe there\u2019s a reason Netflix continues to rebuff suggestions it start streaming video ads to its 150 million global subscribers.<\/p>\n<p>SVOD subs don\u2019t want the intrusion.<\/p>\n<p>New data from London-based research group Differentology found that 72% of SVOD subs in a survey of 2,000 respondents in the United Kingdom don\u2019t want ads mixed in with programming.<\/p>\n<p>Outside of ad-supported VOD services, only Hulu (in the U.S.) streams ads on its basic subscription plan.<\/p>\n<p>The report \u2013 first reported by <a href=\"https:\/\/advanced-television.com\/2019\/05\/28\/survey-72-deem-advertising-on-svod-unacceptable\/\"><em>Advanced-Television<\/em><\/a>\u2013 found that 23% of Netflix subs surveyed said they would upgrade to an ad-free premium model, should Netflix begin to show ads; 39% of the same group said they would either cancel their subscription or switch to another paid service that did not carry ads.<\/p>\n<p>\u201cWhile advertising on SVOD services is currently not seen as acceptable by the majority of consumers, 43% of those who expressed a preference\u00a0agreed that they accepted and enjoyed advertising on VOD and catch-up services, such as ITV Hub,\u201d Dan Brilot, head of insight at Differentology, said in a statement.<\/p>\n<p>Separately, the report found that 66% of respondents have never canceled their SVOD service, with 32% that did re-subscribed to the service in less than 90 days.<\/p>\n<p>About 37% of subs said they would probably join a new SVOD service within six months, while 65% said the addition would be in addition to any existing service.<\/p>\n<p>That additional service could be BritBox, the British-centric platform launched in the United States by the BBC and ITV.<\/p>\n<p>About 44% of respondents said would likely try BritBox \u2013 a percentage that rises to 60% among respondents under the age of 35. More than 55% said the addition would be on top of any existing SVOD service.<\/p>\n<p>Indeed, Brilot said 53% of respondents between the ages of 16 \u2013 19, opt for SVOD before live TV. Another 17% of the age groups\u00a0claim the number of paid SVoD subscriptions in their household will increase over the next three years.<\/p>\n<p>\u201cThe mix of low-rolling monthly subscriptions, in addition to episodic content, means SVOD has unusually high levels of loyalty as a category, with one in six claiming to always go to an SVOD service first when deciding what to watch,\u201d he said.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Maybe there\u2019s a reason Netflix continues to rebuff suggestions it start streaming video ads to its 150 million global subscribers. SVOD subs don\u2019t want the intrusion. New data from London-based research group Differentology found that 72% of SVOD subs in a survey of 2,000 respondents in the United Kingdom don\u2019t want ads mixed in with &hellip; <a href=\"https:\/\/www.mediaplaynews.com\/report-svod-subs-dont-want-video-advertising\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Report: SVOD Subs Don\u2019t Want Video Advertising&#8221;<\/span><\/a><\/p>\n","protected":false},"author":9,"featured_media":37850,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29,3,23,653,375],"tags":[6095,118,294,136,2021],"coauthors":[65],"class_list":["post-37849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","category-news","category-research","category-top-news-story","category-tv","tag-differentology","tag-netflix","tag-ott-video","tag-svod","tag-united-kingdom"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Report: SVOD Subs Don\u2019t Want Video Advertising - Media Play News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaplaynews.com\/report-svod-subs-dont-want-video-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Report: SVOD Subs Don\u2019t Want Video Advertising - Media Play News\" \/>\n<meta property=\"og:description\" content=\"Maybe there\u2019s a reason Netflix continues to rebuff suggestions it start streaming video ads to its 150 million global subscribers. SVOD subs don\u2019t want the intrusion. 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