{"id":602,"date":"2018-01-04T12:32:32","date_gmt":"2018-01-04T20:32:32","guid":{"rendered":"https:\/\/www.mediaplaynews.com\/?p=602"},"modified":"2018-01-13T19:35:44","modified_gmt":"2018-01-14T03:35:44","slug":"sling-tv-partners-with-comscore-on-advertising-measurement","status":"publish","type":"post","link":"https:\/\/www.mediaplaynews.com\/sling-tv-partners-with-comscore-on-advertising-measurement\/","title":{"rendered":"Sling TV Partners With comScore on Advertising Measurement"},"content":{"rendered":"

Sling TV and comScore Jan. 4 announced a partnership to offer advertising measurement joining the live OTT service\u2019s and DISH set-top box impressions.<\/p>\n

As the inaugural user of the new service, Sling TV brings comScore verified addressable TV impressions and OTT impressions together, giving Sling TV advertisers a fluid view of their campaign\u2019s performance across the OTT service\u2019s connected TV, mobile and desktop impressions, as well as linear TV impressions on DISH, according to comScore.<\/p>\n

DISH Media Sales, which oversees ad sales for DISH and Sling TV, first introduced addressable advertising on its satellite TV platform in 2012 and\u00a0opened cross-platform addressable advertising across both platforms<\/a>\u00a0earlier this fall. Cross-platform advertising enables brands to reach DISH and Sling TV viewers with a single buy. Ads are delivered during live and VOD content across any device while the viewer watches TV. With the introduction of comScore\u2019s new service, advertisers can now validate the performance of these campaigns with addressable advertising metrics across platforms, using consistent third-party measurement.<\/p>\n

\u201cBringing Sling TV\u2019s impressions into the measurement fold gives advertisers an apples-to-apples view of their campaign across platform, device and even alongside traditional TV,\u201d said Adam Lowy, head of Sling TV advertising sales. \u201cWe\u2019ve partnered with comScore to offer advertisers a single, trusted metric to validate their campaigns and bridge these targeted, addressable TV impressions, regardless of where they run.\u201d<\/p>\n

Linear TV addressable advertising measurement from comScore has been used by major agencies and brands for more than five years, but this new offering extends measurement of campaign delivery to multiple platforms.<\/p>\n

\u201cAddressable advertising for television content is projected to grow 66 percent this year to $1.3 billion in media spend,\u201d said Cathy Hetzel, comScore EVP in a statement. \u201cAs more addressable TV inventory becomes available in OTT, there\u2019s a growing desire among advertisers to take advantage of the premium quality of television with the benefits of greater addressability. At the same time, it\u2019s important that this inventory can be valued alongside traditional linear formats with consistent independent measurement.”<\/p>\n","protected":false},"excerpt":{"rendered":"

Sling TV and comScore Jan. 4 announced a partnership to offer advertising measurement joining the live OTT service\u2019s and DISH set-top box impressions. As the inaugural user of the new service, Sling TV brings comScore verified addressable TV impressions and OTT impressions together, giving Sling TV advertisers a fluid view of their campaign\u2019s performance across … Continue reading “Sling TV Partners With comScore on Advertising Measurement”<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":603,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29,3,23,28],"tags":[151,152],"coauthors":[60],"class_list":["post-602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","category-news","category-research","category-streaming","tag-comscore","tag-sling-tv"],"acf":[],"yoast_head":"\nSling TV Partners With comScore on Advertising Measurement - Media Play News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaplaynews.com\/sling-tv-partners-with-comscore-on-advertising-measurement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sling TV Partners With comScore on Advertising Measurement - Media Play News\" \/>\n<meta property=\"og:description\" content=\"Sling TV and comScore Jan. 4 announced a partnership to offer advertising measurement joining the live OTT service\u2019s and DISH set-top box impressions. 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