Television tech company TiVo Jan. 9 revealed that the average global consumer spends almost five hours daily consuming and searching video entertainment \u2013 about 20% of daily life.<\/p>\n
The results are from a survey of 8,500 pay-TV and over-the-top video subscribers across the U.S., Europe and Latin America.<\/p>\n
\u201cConsumers today are acting as their own aggregator, piecing together what they need from a variety of video service and device combinations to suit their individual needs,\u201d Paul Stathacopoulos, VP of strategy, said in a statement.<\/p>\n
Indeed, while 90% of households still subscribe to pay-TV \u2013 including 50% who have been with their operator at least four years \u2013 more than 60% also subscribe to a SVOD service such as Netflix, Amazon Prime Video and Hulu.<\/p>\n
The United States ranks No. 1 in average daily viewing hours with 5.1, followed by the Brazil (4.7 hours), United Kingdom (4.2), Columbia (4.1), Mexico (4.1), France (3.7) and Germany (3.3).<\/p>\n
Among SVOD services, not surprisingly Netflix dominates \u2013 except in Germany where Prime Video controls 69% of the market followed by Netflix and Maxdome at 42% and 12%, respectively.<\/p>\n
Notably, despite marketing push toward mobile viewers, the vast majority(77%) of video consumers do so on a traditional television, followed by desktop computers (from 12%), smart phones and tablets (6%).<\/p>\n
Roku continues to lead the U.S. streaming media device market (29%), followed by Google Chromecast (21%) and Apple TV (18%). However, Google, Apple and Amazon Fire TV Stick control the global market.<\/p>\n
\u201cSuccess in this new\u00a0environment will not be about a single content source monopolizing the living room,\u00a0instead it will be about adapting the business model to deliver value, integrated services and personalization to meet the evolving consumer needs,\u201d said Stathacopoulos.<\/p>\n
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