{"id":842,"date":"2018-01-09T17:01:03","date_gmt":"2018-01-10T01:01:03","guid":{"rendered":"https:\/\/www.mediaplaynews.com\/?p=842"},"modified":"2018-01-11T10:41:16","modified_gmt":"2018-01-11T18:41:16","slug":"warner-bros-ceo-puts-another-nail-in-pvod","status":"publish","type":"post","link":"https:\/\/www.mediaplaynews.com\/warner-bros-ceo-puts-another-nail-in-pvod\/","title":{"rendered":"Warner Bros. CEO Puts Another Nail in PVOD"},"content":{"rendered":"

NEWS ANALYSIS \u2013 Premium VOD, Hollywood\u2019s tortured attempt to mine incremental revenue selling consumers early digital access to theatrical releases at a premium price, appears to be an early casualty of 2018.<\/p>\n

With Warner Bros. entwined in AT&T\u2019s government-delayed $85 billion acquisition of studio parent Time Warner, Warner Bros. Entertainment CEO Kevin Tsujihara Jan. 9 announced internal management changes<\/a> aimed at handling \u201cheadwinds\u201d across all of the studio\u2019s businesses as consumers embrace new ways to consume entertainment, among other issues.<\/p>\n

Change, however, does not appear to include rolling out PVOD \u2014 despite Tsujihara\u2019s (and 20th Century Fox Film CEO Stacey Snider’s) vocal efforts to launch the distribution channel at some point in the near future.<\/p>\n

Tsujihara \u2014 a former home entertainment executive \u2014 was promoted in 2013 to head Warner Bros. in part because of his digital mojo and willingness to shake up the status quo, including the longstanding 90-day theatrical window, among other norms.<\/p>\n

The executive was an early proponent of UltraViolet, the industry-wide initiative to jumpstart digital movie ownership through a cloud-based rights locker.<\/p>\n

Tsujihara vowed to meld UltraViolet with lone studio holdout Disney \u2014 whose Disney Movies Anywhere platform used proprietary cloud technology. It is unknown how much influence Tsujihara had crafting the recently rebranded Movies Anywhere, which now includes digital access to content from all the major studios except Paramount Pictures and Lionsgate.<\/p>\n

Regardless, the executive contends that in an age of binge-viewing and over-the-top video distribution, consumers mandate ubiquitous retail access to content, including higher-margin digital sellthrough and PVOD.<\/p>\n

Despite facing increasingly younger, fickle consumers accustomed to ubiquitous digital access, blowing up the theatrical window seems fraught with peril to exhibitors.<\/p>\n

Tsujihara believes consumers need seamless access to content, lest they switch to all-you-can-eat OTT video and its appealing loss-leader pricing.<\/p>\n

When asked about the status of PVOD discussions, Tsujihara \u2014 in an interview with The Wrap<\/em><\/a> \u2014 reiterated his frustration.<\/p>\n

\u201c[Are] shrinking windows closer? I can\u2019t say that we are,\u201d he said.<\/p>\n","protected":false},"excerpt":{"rendered":"

NEWS ANALYSIS \u2013 Premium VOD, Hollywood\u2019s tortured attempt to mine incremental revenue selling consumers early digital access to theatrical releases at a premium price, appears to be an early casualty of 2018. With Warner Bros. entwined in AT&T\u2019s government-delayed $85 billion acquisition of studio parent Time Warner, Warner Bros. Entertainment CEO Kevin Tsujihara Jan. 9 … Continue reading “Warner Bros. CEO Puts Another Nail in PVOD”<\/span><\/a><\/p>\n","protected":false},"author":9,"featured_media":846,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29,148,28],"tags":[257,263,124,262],"coauthors":[65],"class_list":["post-842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","category-news-analysis","category-streaming","tag-kevin-tsujihara","tag-movie-anywhere","tag-pvod","tag-warner-bros"],"acf":[],"yoast_head":"\nWarner Bros. CEO Puts Another Nail in PVOD - Media Play News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaplaynews.com\/warner-bros-ceo-puts-another-nail-in-pvod\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Warner Bros. CEO Puts Another Nail in PVOD - Media Play News\" \/>\n<meta property=\"og:description\" content=\"NEWS ANALYSIS \u2013 Premium VOD, Hollywood\u2019s tortured attempt to mine incremental revenue selling consumers early digital access to theatrical releases at a premium price, appears to be an early casualty of 2018. With Warner Bros. entwined in AT&T\u2019s government-delayed $85 billion acquisition of studio parent Time Warner, Warner Bros. Entertainment CEO Kevin Tsujihara Jan. 9 … Continue reading "Warner Bros. CEO Puts Another Nail in PVOD"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaplaynews.com\/warner-bros-ceo-puts-another-nail-in-pvod\/\" \/>\n<meta property=\"og:site_name\" content=\"Media Play News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MediaPlayNews\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-10T01:01:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-01-11T18:41:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2018\/01\/Kevin_Tsujihara-e1515582797590.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"472\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Erik Gruenwedel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MediaPlayNews\" \/>\n<meta name=\"twitter:site\" content=\"@MediaPlayNews\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Erik Gruenwedel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediaplaynews.com\/warner-bros-ceo-puts-another-nail-in-pvod\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/warner-bros-ceo-puts-another-nail-in-pvod\/\"},\"author\":{\"name\":\"Erik Gruenwedel\",\"@id\":\"https:\/\/www.mediaplaynews.com\/#\/schema\/person\/09762ad64f0fa5e8f80202e42dce24fa\"},\"headline\":\"Warner Bros. CEO Puts Another Nail in PVOD\",\"datePublished\":\"2018-01-10T01:01:03+00:00\",\"dateModified\":\"2018-01-11T18:41:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/warner-bros-ceo-puts-another-nail-in-pvod\/\"},\"wordCount\":332,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/warner-bros-ceo-puts-another-nail-in-pvod\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2018\/01\/Kevin_Tsujihara-e1515582797590.jpg\",\"keywords\":[\"Kevin Tsujihara\",\"Movie Anywhere\",\"PVOD\",\"Warner Bros.\"],\"articleSection\":[\"Digital\",\"News Analysis\",\"Streaming\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.mediaplaynews.com\/warner-bros-ceo-puts-another-nail-in-pvod\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediaplaynews.com\/warner-bros-ceo-puts-another-nail-in-pvod\/\",\"url\":\"https:\/\/www.mediaplaynews.com\/warner-bros-ceo-puts-another-nail-in-pvod\/\",\"name\":\"Warner Bros. CEO Puts Another Nail in PVOD - Media Play News\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/warner-bros-ceo-puts-another-nail-in-pvod\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/warner-bros-ceo-puts-another-nail-in-pvod\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2018\/01\/Kevin_Tsujihara-e1515582797590.jpg\",\"datePublished\":\"2018-01-10T01:01:03+00:00\",\"dateModified\":\"2018-01-11T18:41:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/warner-bros-ceo-puts-another-nail-in-pvod\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mediaplaynews.com\/warner-bros-ceo-puts-another-nail-in-pvod\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mediaplaynews.com\/warner-bros-ceo-puts-another-nail-in-pvod\/#primaryimage\",\"url\":\"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2018\/01\/Kevin_Tsujihara-e1515582797590.jpg\",\"contentUrl\":\"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2018\/01\/Kevin_Tsujihara-e1515582797590.jpg\",\"width\":472,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mediaplaynews.com\/warner-bros-ceo-puts-another-nail-in-pvod\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mediaplaynews.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Warner Bros. CEO Puts Another Nail in PVOD\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mediaplaynews.com\/#website\",\"url\":\"https:\/\/www.mediaplaynews.com\/\",\"name\":\"Media Play News\",\"description\":\"Bringing Entertainment Home\",\"publisher\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mediaplaynews.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.mediaplaynews.com\/#organization\",\"name\":\"Media Play News\",\"url\":\"https:\/\/www.mediaplaynews.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mediaplaynews.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2017\/12\/cropped-mpn-logo-1200-3.gif\",\"contentUrl\":\"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2017\/12\/cropped-mpn-logo-1200-3.gif\",\"width\":1200,\"height\":116,\"caption\":\"Media Play News\"},\"image\":{\"@id\":\"https:\/\/www.mediaplaynews.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/MediaPlayNews\/\",\"https:\/\/x.com\/MediaPlayNews\",\"https:\/\/www.instagram.com\/mediaplaynews\/\",\"https:\/\/www.linkedin.com\/company\/media-play-news\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mediaplaynews.com\/#\/schema\/person\/09762ad64f0fa5e8f80202e42dce24fa\",\"name\":\"Erik Gruenwedel\",\"url\":\"https:\/\/www.mediaplaynews.com\/author\/egruenwedel\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Warner Bros. CEO Puts Another Nail in PVOD - Media Play News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mediaplaynews.com\/warner-bros-ceo-puts-another-nail-in-pvod\/","og_locale":"en_US","og_type":"article","og_title":"Warner Bros. CEO Puts Another Nail in PVOD - Media Play News","og_description":"NEWS ANALYSIS \u2013 Premium VOD, Hollywood\u2019s tortured attempt to mine incremental revenue selling consumers early digital access to theatrical releases at a premium price, appears to be an early casualty of 2018. With Warner Bros. entwined in AT&T\u2019s government-delayed $85 billion acquisition of studio parent Time Warner, Warner Bros. Entertainment CEO Kevin Tsujihara Jan. 9 … Continue reading \"Warner Bros. CEO Puts Another Nail in PVOD\"","og_url":"https:\/\/www.mediaplaynews.com\/warner-bros-ceo-puts-another-nail-in-pvod\/","og_site_name":"Media Play News","article_publisher":"https:\/\/www.facebook.com\/MediaPlayNews\/","article_published_time":"2018-01-10T01:01:03+00:00","article_modified_time":"2018-01-11T18:41:16+00:00","og_image":[{"width":472,"height":600,"url":"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2018\/01\/Kevin_Tsujihara-e1515582797590.jpg","type":"image\/jpeg"}],"author":"Erik Gruenwedel","twitter_card":"summary_large_image","twitter_creator":"@MediaPlayNews","twitter_site":"@MediaPlayNews","twitter_misc":{"Written by":"Erik Gruenwedel","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mediaplaynews.com\/warner-bros-ceo-puts-another-nail-in-pvod\/#article","isPartOf":{"@id":"https:\/\/www.mediaplaynews.com\/warner-bros-ceo-puts-another-nail-in-pvod\/"},"author":{"name":"Erik Gruenwedel","@id":"https:\/\/www.mediaplaynews.com\/#\/schema\/person\/09762ad64f0fa5e8f80202e42dce24fa"},"headline":"Warner Bros. CEO Puts Another Nail in PVOD","datePublished":"2018-01-10T01:01:03+00:00","dateModified":"2018-01-11T18:41:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mediaplaynews.com\/warner-bros-ceo-puts-another-nail-in-pvod\/"},"wordCount":332,"commentCount":0,"publisher":{"@id":"https:\/\/www.mediaplaynews.com\/#organization"},"image":{"@id":"https:\/\/www.mediaplaynews.com\/warner-bros-ceo-puts-another-nail-in-pvod\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2018\/01\/Kevin_Tsujihara-e1515582797590.jpg","keywords":["Kevin Tsujihara","Movie Anywhere","PVOD","Warner Bros."],"articleSection":["Digital","News Analysis","Streaming"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mediaplaynews.com\/warner-bros-ceo-puts-another-nail-in-pvod\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mediaplaynews.com\/warner-bros-ceo-puts-another-nail-in-pvod\/","url":"https:\/\/www.mediaplaynews.com\/warner-bros-ceo-puts-another-nail-in-pvod\/","name":"Warner Bros. CEO Puts Another Nail in PVOD - Media Play News","isPartOf":{"@id":"https:\/\/www.mediaplaynews.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mediaplaynews.com\/warner-bros-ceo-puts-another-nail-in-pvod\/#primaryimage"},"image":{"@id":"https:\/\/www.mediaplaynews.com\/warner-bros-ceo-puts-another-nail-in-pvod\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2018\/01\/Kevin_Tsujihara-e1515582797590.jpg","datePublished":"2018-01-10T01:01:03+00:00","dateModified":"2018-01-11T18:41:16+00:00","breadcrumb":{"@id":"https:\/\/www.mediaplaynews.com\/warner-bros-ceo-puts-another-nail-in-pvod\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mediaplaynews.com\/warner-bros-ceo-puts-another-nail-in-pvod\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mediaplaynews.com\/warner-bros-ceo-puts-another-nail-in-pvod\/#primaryimage","url":"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2018\/01\/Kevin_Tsujihara-e1515582797590.jpg","contentUrl":"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2018\/01\/Kevin_Tsujihara-e1515582797590.jpg","width":472,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/www.mediaplaynews.com\/warner-bros-ceo-puts-another-nail-in-pvod\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mediaplaynews.com\/"},{"@type":"ListItem","position":2,"name":"Warner Bros. CEO Puts Another Nail in PVOD"}]},{"@type":"WebSite","@id":"https:\/\/www.mediaplaynews.com\/#website","url":"https:\/\/www.mediaplaynews.com\/","name":"Media Play News","description":"Bringing Entertainment Home","publisher":{"@id":"https:\/\/www.mediaplaynews.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mediaplaynews.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.mediaplaynews.com\/#organization","name":"Media Play News","url":"https:\/\/www.mediaplaynews.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mediaplaynews.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2017\/12\/cropped-mpn-logo-1200-3.gif","contentUrl":"https:\/\/www.mediaplaynews.com\/wp-content\/uploads\/2017\/12\/cropped-mpn-logo-1200-3.gif","width":1200,"height":116,"caption":"Media Play News"},"image":{"@id":"https:\/\/www.mediaplaynews.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/MediaPlayNews\/","https:\/\/x.com\/MediaPlayNews","https:\/\/www.instagram.com\/mediaplaynews\/","https:\/\/www.linkedin.com\/company\/media-play-news\/"]},{"@type":"Person","@id":"https:\/\/www.mediaplaynews.com\/#\/schema\/person\/09762ad64f0fa5e8f80202e42dce24fa","name":"Erik Gruenwedel","url":"https:\/\/www.mediaplaynews.com\/author\/egruenwedel\/"}]}},"_links":{"self":[{"href":"https:\/\/www.mediaplaynews.com\/wp-json\/wp\/v2\/posts\/842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediaplaynews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediaplaynews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediaplaynews.com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediaplaynews.com\/wp-json\/wp\/v2\/comments?post=842"}],"version-history":[{"count":6,"href":"https:\/\/www.mediaplaynews.com\/wp-json\/wp\/v2\/posts\/842\/revisions"}],"predecessor-version":[{"id":1270,"href":"https:\/\/www.mediaplaynews.com\/wp-json\/wp\/v2\/posts\/842\/revisions\/1270"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediaplaynews.com\/wp-json\/wp\/v2\/media\/846"}],"wp:attachment":[{"href":"https:\/\/www.mediaplaynews.com\/wp-json\/wp\/v2\/media?parent=842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediaplaynews.com\/wp-json\/wp\/v2\/categories?post=842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediaplaynews.com\/wp-json\/wp\/v2\/tags?post=842"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.mediaplaynews.com\/wp-json\/wp\/v2\/coauthors?post=842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}