May 27 marks the one-year anniversary of the launch of HBO Max, and the service is celebrating with a new brand spot dedicated to fans.
In the year since the rollout, the platform has added 11.1 million HBO/HBO Max subscribers to surpass 44 million in the United States (as of end of Q1) and seen up to a 70% increase in audience engagement vs. HBO Go or Now, according to a press release.
The average time it takes a user to click play after logging into the platform is down to 100 seconds, according to the service.
HBO Max Sept. 4 is bringing back its “Save for 12” promotion, allowing new and returning customers to sign up for HBO Max for $11.99 per month (discounted from $14.99 per month) for a year (a $36 savings). The limited-time…
Simultaneous access to the box office debut of Wonder Woman 1984 on HBO Max proved a success for WarnerMedia, which turned Hollywood on its ear earlier this year when it announced it would release its entire 2021 theatrical slate in…
A new spot released April 22 kicked off the brand marketing campaign for WarnerMedia’s SVOD service HBO Max. The campaign centers on the tagline “Where HBO Meets So Much More.” HBO Max launches May 27 with 10,000 hours of programming, including…
HBO Max July 14 launched a new brand spot showcasing the subscription streaming video platform’s expanding line-up of original content. “We have the honor of working with some of the industry’s best creative storytellers and we are proud to provide them…
One thought on “HBO Max Celebrates First Birthday”
Great “fan” spot!!