Whip Media Announces AI-Platform Helix
April 3, 2025
Ahead of NAB 2025, Whip Media has announced the development of Helix — a new SaaS platform that the company is building from the ground up with artificial intelligence.
“Helix is designed to radically transform how media companies manage their content supply chains, analyze content performance, and oversee their revenue operations,” according to a Whip press release.
Harnessing cutting-edge AI and advanced data intelligence, Helix will empower studios, distributors, and streamers to operate faster, smarter, and at scale, according to Whip. Purpose-built machine learning models will drive intelligent agents assigned to specific tasks across the workflow. These agents will operate within an orchestration framework that leverages both supervised and reinforcement learning, allowing the platform to continuously adapt, improve, and make smarter decisions over time.
This innovation is made possible by Whip Media’s expertise in the entertainment industry, enabling the development of tailored solutions that address the unique challenges of content licensing and distribution, according to Whip.
Helix will maintain a strict separation of client data, yet apply universal learnings across individual datasets, providing each client with insights tailored to their specific needs and ensuring maximum data security and customization, according to Whip.
Helix will enable licensees to scale their operations by fully automating the ingestion and normalization of critical data, according to Whip. It will simplify content selection, contract management, and licensing through predictive modeling while enhancing metadata management, content ordering, and efficiently handling partner payments.
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Content licensors can rely on Helix to ensure their titles are quickly and efficiently made available across platforms, according to Whip. By automating and streamlining the collection, ingestion, and standardization of performance and revenue data, Helix will deliver comprehensive, accurate reporting — empowering licensors with real-time, actionable insights to drive smarter decisions and maximize content value, according to Whip.